Dealer Marketing Specialist

📌 Core Information

🔹 Job Title: Dealer Marketing Specialist

🔹 Company: General Motors

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Collaborating with dealers and dealer associations to develop comprehensive marketing strategies.
• Leveraging market information and trends to drive vehicle sales.
• Leading the deployment of monthly go-to-market plans.
• Ensuring effective dealer communications and messaging.
• Developing launch plans and collaborating with cross-functional teams.

ASSUMPTION: This role requires strong project management, communication, and analytical skills to succeed in a complex team environment.

📋 Key Responsibilities

✅ Collaborate with dealers and dealer associations to develop comprehensive marketing strategies, including retail, events, and lead marketing strategies to maximize combined investments and achieve business results.

✅ Leverage marketing information, segment trends, and competitive information to uncover business opportunities and execute them to drive vehicle sales.

✅ Lead the deployment of monthly go-to-market plan recommendations, including retail, leads, launches strategy, open houses, and events.

✅ Ensure all dealer communications, social, advertising, etc., are messaged effectively and include correct information.

✅ Develop dealers' comprehensive launch plans with strong communication with PR (internal and external), product, and brand teams.

✅ Collaborate with centers of expertise (media, site, social, CRM, sales, product, and finance) to refine dealer and association strategies and plans, including use of existing divisional and adjacency promotions.

✅ Collaborate with sales, dealer operations, and EV development to implement successful marketing plans that drive sales.

✅ Participate in SSM trade-off decisions/conflict resolution between centers of expertise (brands, product, finance, nameplates).

✅ Develop communications messages based on critical product attributes and market trends to provide a foundation for consumer, dealer, wholesale, and media messages.

✅ Develop content for product training as the SME of the vehicle, including field training guides, trailering resources, and dealer-facing training.

✅ Analyze data with cross-functional communications to sales ops, regional teams, and finance on incentive strategy and execution.

✅ Act as a resource to the field teams by developing clear and consistent communications, including brand updates, recommended ordering configurations, and constraints.

✅ Implement innovative strategies to elevate the customer experience to achieve brand goals.

✅ Provide direction on creative work with dealers in terms of scope, key messages, and customer target; all within the context of Mexico brand umbrella positioning.

ASSUMPTION: This role involves a high level of collaboration, data analysis, and communication with various stakeholders, both internal and external to the organization.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 5+ years of product marketing or marketing COE functional experience

Required Skills:

• Project management skills
• Data analysis and synthesis
• Excellent oral and written communication skills
• Highly developed presentation skills
• Ability to work well in a complex team environment
• Ability to work effectively with others
• Ability to effectively manage multiple assignments and prioritize to meet deadlines
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
• Ability to travel, 10-15% domestically

Preferred Skills:

• Experience in the automotive industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in the automotive industry or relevant industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 USD per year (Estimated based on industry standards for a marketing specialist with 5-10 years of experience in Mexico)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off (vacation, sick, and holidays)
• Employee discounts on GM vehicles and services
• Tuition assistance and professional development opportunities

Working Hours: Full-time, Monday-Friday, with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a marketing specialist with the required experience level in Mexico. Actual salary may vary based on factors such as performance, skills, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees

Founded: 1908

Company Description:

• General Motors (GM) is an American multinational corporation engaged in automobile manufacturing and distribution.
• GM aims to create a world with Zero Crashes, Zero Emissions, and Zero Congestion through innovative transportation solutions.
• The company offers a wide range of vehicles under various brands, including Chevrolet, Buick, Cadillac, and GMC.

Company Specialties:

• Automotive manufacturing
• Automotive engineering
• Automotive marketing and sales
• Automotive technology and innovation

Company Website: http://www.gm.com

ASSUMPTION: General Motors is a well-established company in the automotive industry, with a strong focus on innovation and sustainability.

📊 Role Analysis

Career Level: Mid-level marketing specialist role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager or similar position

Work Arrangement: Hybrid, with 3 days on-site and 2 days remote

Growth Opportunities:

• Advancement to senior marketing roles within the organization
• Expansion into other functional areas, such as product management or brand management
• Opportunities to work on high-profile projects and initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to work on exciting and innovative projects.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern and collaborative work environment

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a diverse cultural and economic landscape.
• The city offers a mix of urban and suburban living, with various neighborhoods and communities to choose from.
• Mexico City has a humid subtropical climate, with mild winters and warm summers.

Work Schedule: Full-time, Monday-Friday, with flexibility for remote work

ASSUMPTION: The work environment at GM's Mexico City headquarters is collaborative, modern, and well-equipped to support the success of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or similar position

Key Assessment Areas:

• Marketing and project management skills
• Data analysis and synthesis abilities
• Communication and presentation skills
• Cultural fit and alignment with GM's values

Application Tips:

• Highlight relevant marketing and project management experience in your resume
• Tailor your cover letter to emphasize your understanding of the role and your fit with GM's company culture
• Prepare examples of your data analysis and presentation skills for the interview

ATS Keywords: Marketing, project management, data analysis, communication, presentation, automotive, dealer, strategy, planning, collaboration

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should be prepared to demonstrate their skills and qualifications throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Marketing automation and CRM tools (e.g., Salesforce, Marketo)

ASSUMPTION: Familiarity with relevant marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Inclusion and diversity
• One GM
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with GM's innovation and customer focus values?
• How comfortable are you working in a complex, team-oriented environment?
• How do you approach data analysis and using data to drive decision-making?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with GM's company culture and values.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders, both internal and external to the organization
• Keeping up with industry trends and market changes
• Adapting to a hybrid work environment and balancing on-site and remote work

ASSUMPTION: Applicants should be prepared to manage multiple projects, work effectively with diverse stakeholders, and adapt to a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from other marketing specialist positions in its focus on dealer marketing and collaboration with dealer associations.
• Industry-specific context: The automotive industry is highly competitive and dynamic, with frequent market changes and new product launches.
• Career path comparison: This role offers opportunities for growth and development within the marketing function and potentially into other functional areas, such as product management or brand management.

ASSUMPTION: Applicants should consider how this role's focus on dealer marketing and collaboration with dealer associations sets it apart from other marketing specialist positions and how it aligns with their career goals.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new vehicle launch, including retail, events, and lead marketing components
• Analyzing market trends and competitive information to identify business opportunities and drive vehicle sales
• Leading the deployment of monthly go-to-market plans, including retail, leads, launches strategy, open houses, and events

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven results in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role collaborate with other marketing teams and functions within GM?
• What are the key priorities for this role in the first 90 days?
• How does GM support the professional development and growth of its marketing team members?
• What are the key challenges facing the automotive industry, and how does this role address them?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the industry and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and project management experience
• Write a cover letter emphasizing your understanding of the role and your fit with GM's company culture
• Prepare examples of your data analysis and presentation skills for the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.