Dealer Marketing Specialist – APAC

Here's the enhanced job description based on the provided input:

📌 Core Information

Job Title: Dealer Marketing Specialist – APAC

Company: BRP

Location: Sydney, New South Wales, Australia

Job Type: Full-time

Category: Marketing

Date Posted: 2025-05-27

Experience Level: 5+ years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing dealer marketing strategies in the APAC region
• Collaborating with dealers, regional teams, and global stakeholders
• Managing marketing tools and supporting dealer events
• Driving retail performance and brand consistency across the region

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to balance multiple projects and priorities.

📋 Key Responsibilities

Dealer Marketing Strategy & Execution:

• Develop and deploy brand-specific dealer marketing plans aligned with national campaigns and business objectives
• Lead collaboration workshops with dealers to gather insights on product, pricing, promotions, and placement (4Ps)
• Act as the primary liaison between the marketing team and dealers, ensuring two-way communication and advocacy
• Organize and support key dealer events (e.g., boat shows, field days, product launches)

ASSUMPTION: The ideal candidate will have experience in dealer/distributor marketing, retail marketing, or brand management, with a focus on powersports, automotive, or luxury retail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 5+ years in dealer/distributor marketing, retail marketing, or brand management (powersports, automotive, or luxury retail preferred)

Required Skills:

• Proven experience in dealer marketing, retail marketing, or brand management
• Strong project management and budget oversight abilities
• Excellent communication and workshop facilitation skills
• Analytical mindset with the ability to interpret campaign performance data
• Proficiency in digital marketing tools (e.g., CMS, social media platforms, email marketing)

Preferred Skills:

• Fluency in a second language (Mandarin, Spanish, or French)
• Experience working with APAC markets

ASSUMPTION: Candidates should have a collaborative, dealer-centric, and passionate approach to powersports.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 AUD per year, based on experience and qualifications

Benefits:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP
• Flexible work schedule
• Holiday season shutdown
• Educational resources
• Discount on BRP products

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically powersports and recreational vehicles

Company Size: 10,001+ employees, with a global presence and a strong focus on innovation and customer satisfaction

Founded: 2003, in Valcourt, Quebec, Canada

Company Description:

• World leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air
• Headquartered in Valcourt, Quebec, with manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria
• Driven by a spirit of ingenuity and intense customer focus, with a workforce of nearly 20,000 spirited people

Company Specialties:

• Powersports (Snowmobiles, ATVs, Side-by-Sides)
• Marine (Boats, Pontoons, Propulsion Systems)
• Engines (Rotax, Evinrude, Sea-Doo)

Company Website: BRP.com

ASSUMPTION: BRP's diverse product portfolio and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and qualifications

Reporting Structure: This role reports directly to the Global Dealer Marketing Manager and works closely with regional teams and dealers

Work Arrangement: On-site, with occasional travel to dealer locations and BRP offices

Growth Opportunities:

• Potential advancement to regional or global marketing roles
• Expansion of responsibilities based on performance and company growth

ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing and work with a diverse range of stakeholders.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• Sydney is the largest city in Australia, with a vibrant multicultural population and a thriving economy
• The city offers a high standard of living, with numerous recreational and cultural attractions

Work Schedule: Standard office hours, with flexibility for remote work and adjusted hours as needed

ASSUMPTION: Sydney's diverse culture and urban environment provide a stimulating work environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Dealer engagement and communication
• Project management and budget oversight
• Adaptability to the APAC region and cultural nuances

Application Tips:

• Highlight relevant experience in dealer marketing, retail marketing, or brand management
• Demonstrate understanding of the APAC market and cultural sensitivities
• Prepare examples of successful marketing campaigns or projects
• Showcase strong communication and workshop facilitation skills

ATS Keywords: Dealer marketing, retail marketing, brand management, APAC, powersports, project management, budget oversight, communication skills, workshop facilitation

ASSUMPTION: BRP's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Proficiency in these tools is preferred, but BRP offers training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Passion: BRP is driven by a passion for adventure and innovation
• Drive: The company encourages employees to take initiative and be proactive
• Ingenuity: BRP fosters a culture of creativity and problem-solving
• Trust: The company values transparency, collaboration, and open communication

Work Style:

• Collaborative: BRP emphasizes teamwork and cross-functional collaboration
• Dealer-centric: The company prioritizes the needs and satisfaction of its dealers
• Passionate about powersports: BRP employees share a love for the outdoors and powersports

Self-Assessment Questions:

• How do you align with BRP's company values, specifically 'passion' and 'drive'?
• Describe your experience working with dealers and managing dealer relationships
• How do you approach problem-solving and innovation in a marketing context?

ASSUMPTION: BRP seeks candidates who embody their core values and can thrive in their unique work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the needs of dealers, regional teams, and global stakeholders
• Adapting to the unique cultural nuances of the APAC region
• Working in a fast-paced, dynamic environment

ASSUMPTION: These challenges present opportunities for growth and learning, as well as the chance to make a significant impact on the company's success.

📈 Similar Roles Comparison

• This role is unique in its focus on the APAC region and collaboration with dealers
• Similar roles in other regions may have different priorities and responsibilities
• Career paths in marketing at BRP can lead to regional or global roles, depending on performance and company growth

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the APAC region and dealer engagement sets it apart.

📝 Sample Projects

• Developing and executing a regional marketing campaign to boost sales during the winter season
• Collaborating with dealers to create targeted promotions for specific customer segments
• Managing a regional event to showcase BRP's latest products and engage with customers

ASSUMPTION: These sample projects illustrate the diverse responsibilities and initiatives that the Dealer Marketing Specialist – APAC may undertake.

❓ Key Questions to Ask During Interview

• How does this role fit into BRP's global marketing strategy?
• What are the key priorities for the first 90 days in this role?
• How does BRP support the professional development of its marketing employees?
• What are the most challenging aspects of working with dealers in the APAC region?
• How does BRP measure the success of its dealer marketing initiatives?

ASSUMPTION: These questions help candidates better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant experience in dealer marketing, retail marketing, or brand management
• Prepare a cover letter addressing your qualifications and enthusiasm for the role
• If applicable, prepare examples of successful marketing campaigns or projects to showcase during the interview
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.