DeFi Growth Marketing Manager

📌 Core Information

🔹 Job Title: DeFi Growth Marketing Manager

🔹 Company: Polygon Labs

🔹 Location: United States (Remote)

🔹 Job Type: Remote

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

As a Growth Marketing Manager at Polygon Labs, you'll drive high-impact campaigns for Polygon DeFi, staying ahead of industry narratives and identifying strategic growth opportunities. You'll own the marketing funnel end-to-end, targeting both users and developers, and build a reputation for delivering impactful campaigns.

• Proven experience in brand marketing or go-to-market roles in web3, with a focus on DeFi.
• Deep understanding of DeFi ecosystems and ability to create engaging campaigns for developers and users.
• Strong project management skills and ability to collaborate with cross-functional teams.
• Bonus: Experience in managing campaigns, partner marketing, paid acquisition, or brand marketing for web3 protocols or DeFi projects.

ASSUMPTION: This role requires a strong understanding of both the DeFi ecosystem and growth marketing strategies to drive user and developer engagement.

📋 Key Responsibilities

✅ Own end-to-end marketing for Polygon DeFi, driving impactful campaigns and identifying growth opportunities.

✅ Create growth campaigns and content plans for Polygon DeFi tech, targeting both users and developers.

✅ Collaborate with cross-functional teams to coordinate execution and stay ahead of industry trends.

✅ Be data-obsessed, using insights to evolve marketing approaches and drive continuous improvement.

✅ Work with other growth brand leads to support growth marketing initiatives for Polygon protocols like the Agglayer and Polygon PoS.

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to succeed in a fast-paced, ever-evolving industry.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (3+ years) in brand marketing or go-to-market roles in web3, preferably with a focus on DeFi.

Required Skills:

• Proven experience in brand marketing or go-to-market roles in web3, with a focus on DeFi.
• Deep understanding of DeFi ecosystems and ability to create impactful campaigns.
• Strong project management skills and ability to collaborate with cross-functional teams.
• Data analysis and interpretation skills.
• Content creation and storytelling skills.

Preferred Skills:

• Experience managing campaigns, partner marketing, paid acquisition, or brand marketing for web3 protocols or DeFi projects.
• Fluency in multiple languages (bonus).

ASSUMPTION: While a background in web3 and DeFi is crucial, the ideal candidate is also a strong marketer with a proven track record in driving growth and engagement.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on experience and location).

Benefits:

• Remote-first global workforce.
• Industry-leading Medical, Dental, and Vision health insurance (fully covered for employees and dependents in certain countries).
• Company matching 401k with 3% match (for United States employees only).
• $1,500 Home Office Set Up Allowance (lifetime max).
• $200 Annual Book Allowance Program.
• $75 Monthly internet or phone reimbursement.
• Flexible Time Off and 1 company-wide wellness Friday day off per quarter.
• Company-issued laptop.
• Egg freezing, mental health, and employee wellness benefits.

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Blockchain and Cryptocurrency, a rapidly growing and highly competitive market.

Company Size: 201-500 employees, large enough to offer resources and opportunities but small enough for individual impact.

Founded: Not specified, but well-established in the blockchain industry.

Company Description:

• Polygon Labs is a software development company building and developing a network of aggregated blockchains via the Agglayer, secured by Ethereum.
• They contribute to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden.
• Polygon Labs has a remote-first global workforce and is committed to a diverse and inclusive workplace.

Company Specialties:

• Blockchain.
• Ethereum.
• Distributed Ledger Technology.
• Blockchain Governance.

Company Website: polygon.technology

ASSUMPTION: Polygon Labs is a well-established company in the blockchain industry, offering a unique opportunity to work on cutting-edge technology in a dynamic and growing market.

📊 Role Analysis

Career Level: Mid-level, requiring proven experience in growth marketing and a strong understanding of web3 and DeFi.

Reporting Structure: This role reports directly to the Growth Marketing team and collaborates with cross-functional teams, including content, design, social, BD, product, and ecosystem projects.

Work Arrangement: Remote solely, with a flexible work schedule focused on results.

Growth Opportunities:

• Working on cutting-edge technology in a rapidly growing industry.
• Collaborating with a diverse and talented team of experts in their fields.
• Potential to grow within the company as it expands and evolves.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location.

Office Location(s): United States (remote).

Geographic Context:

• The United States has a large and active blockchain community, offering ample opportunities for networking and collaboration.
• The remote work environment allows for a flexible work-life balance and the ability to work from anywhere in the country.
• The United States is home to many leading blockchain and cryptocurrency companies, providing a competitive job market.

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results.

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, but also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screen with the hiring manager.
• Technical assessment or case study.
• Final interview with the team.

Key Assessment Areas:

• Understanding of web3 and DeFi ecosystems.
• Growth marketing skills and experience.
• Project management and collaboration skills.
• Data analysis and interpretation skills.

Application Tips:

• Highlight your experience in web3 and DeFi, and provide specific examples of impactful campaigns you've created.
• Tailor your resume and cover letter to emphasize your relevant skills and experience.
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.

ATS Keywords: DeFi, Growth Marketing, Campaign Management, Project Management, Data Analysis, Content Creation, Collaboration, Trend Analysis, Community Building, User Engagement, Developer Engagement, Brand Marketing, Paid Acquisition, Ecosystem Development, Web3, Blockchain, Cryptocurrency.

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants. It's essential to stay up-to-date with the latest information and follow the instructions provided in the job listing.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo).
• Social media management tools (e.g., Hootsuite, Buffer).
• Data analysis tools (e.g., Google Analytics, Tableau).
• Project management tools (e.g., Asana, Trello).
• Cryptocurrency and blockchain-specific tools (e.g., Etherscan, Dune).

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the needs of the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation.
• Collaboration.
• Transparency.
• Inclusion.
• Sustainability.

Work Style:

• Remote and flexible work environment.
• Results-driven and autonomous.
• Fast-paced and dynamic.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in web3 and DeFi?
• Can you provide an example of a time when you had to manage multiple projects simultaneously and prioritize effectively?
• How do you approach working remotely and maintaining a healthy work-life balance?

ASSUMPTION: Polygon Labs values candidates who are passionate about blockchain technology, innovative, and able to thrive in a remote and dynamic work environment.

⚠️ Potential Challenges

• The fast-paced and ever-evolving nature of the blockchain industry can be challenging and require continuous learning and adaptation.
• The remote work environment may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
• The competitive job market in web3 and DeFi may make it challenging to stand out and secure a position.
• The United States has a large and active blockchain community, which can be both an opportunity and a challenge in terms of networking and collaboration.

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• DeFi Growth Marketing Manager vs. Traditional Growth Marketing Manager: The primary difference is the focus on the DeFi ecosystem and the need for a deep understanding of web3 and blockchain technology.
• DeFi Growth Marketing Manager vs. DeFi Product Manager: While both roles focus on the DeFi ecosystem, the Growth Marketing Manager is responsible for driving user and developer engagement through marketing campaigns, while the Product Manager is responsible for the development and management of products and services.
• Career path comparison: This role can lead to career advancement in growth marketing, product management, or leadership positions within the blockchain industry.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the blockchain industry, and the ideal candidate will be able to leverage their skills and experience to succeed in this dynamic environment.

📝 Sample Projects

• Developing and executing a marketing campaign to drive user adoption of a new DeFi protocol.
• Creating a content marketing strategy to educate users about the benefits of using a specific DeFi platform.
• Managing a team of designers and content creators to produce high-quality marketing materials for a DeFi project.

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company approach collaboration and communication in a remote work environment?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are intended to provide a better understanding of the role, the company, and the work environment, and to help the candidate make an informed decision about whether this is the right opportunity for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Polygon Labs' careers page.
• Tailor your resume and cover letter to highlight your relevant skills and experience in web3, DeFi, and growth marketing.
• Prepare for interviews by researching the company, the blockchain industry, and the specific challenges and opportunities facing Polygon Labs.
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.