Delegate Acquisition Executive

📌 Core Information

🔹 Job Title: Delegate Acquisition Executive

🔹 Company: The Alliance

🔹 Location: London, United Kingdom (Hybrid or Remote)

🔹 Job Type: Full-Time

🔹 Category: Events & Conferences

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London office) or Remote (UK)

🚀 Job Overview

Key aspects of this role include:

• Securing high-level attendees for exclusive events through strategic outreach and executive search
• Building and maintaining relationships with senior executives for ongoing engagement
• Conducting industry research to map out high-value executives and companies
• Analyzing outreach performance and event attendance data to improve targeting and engagement strategies
• Collaborating with sales, marketing, and event operations teams

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and data-driven decision-making. It's ideal for someone who enjoys building relationships and thrives in a dynamic, target-driven environment.

📋 Key Responsibilities

✅ Identify and engage C-suite leaders, VPs, and Directors through targeted outreach (email, LinkedIn, calls) to secure their attendance at exclusive dinners and events

✅ Craft compelling messaging that positions our events as essential for high-level networking and industry insights

✅ Build and maintain strong, long-term relationships with senior executives, ensuring ongoing engagement and loyalty to our events

✅ Conduct industry research to map out high-value executives and companies that align with our event themes

✅ Analyze outreach performance and event attendance data, using insights to improve targeting and engagement strategies

✅ Maintain an organized and up-to-date CRM, tracking engagement and optimizing outreach efforts

ASSUMPTION: This role involves a significant amount of outreach and relationship-building, with a strong focus on data analysis and strategic planning.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Some experience or exposure to outbound sales strategies, including cold outreach. Proven track record of engaging senior executives, with demonstrable results (could be in executive recruitment or business development)

Required Skills:

• Proven ability to engage senior executives through targeted outreach
• Strong communication and interpersonal skills
• Excellent data analysis skills
• Familiarity with sales and marketing tools such as Clay, RB2B, Smartlead
• Experience with Asana or project management tools (desirable)

Preferred Skills:

• Experience in the events industry
• Fluency in additional languages

ASSUMPTION: While experience in the events industry is not required, it would be beneficial. Fluency in additional languages could be an asset for engaging international executives.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a role of this level in London)

Benefits:

• Enhanced paid holiday (34 days including UK Bank holidays and a day off on your birthday)
• Private Medical & Dental Insurance
• Life Insurance (4 x salary)
• Flexible hours policy
• Perks-at-work discounts
• Extensive tech gear kit
• On-demand therapy, coaching & mental fitness via Oliva
• Heavily subsidised gym membership via Gympass
• Cycle to work & Workplace Nursery schemes
• Flexible benefits via the thanksBen platform (£600 annually in year 1 - scaling year on year up to £1,980+)
• Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
• Volunteer & L&D Days (1 paid day per quarter)

Working Hours: Full-time (40 hours per week), with flexible hours policy

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: The Alliance is a professional development platform focused on high-growth organizations and individuals. It covers a wide range of professions and communities, including product marketing, sales enablement, product-led growth, AI, and more.

Company Size: The Alliance has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: The Alliance was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

• The Alliance is the world’s most forward-thinking community-led professional development platform for high-growth organizations and individuals.
• Through market-leading accredited courses, unrivaled membership plans, industry-shaping reports, thriving communities, and first-class events, The Alliance is redefining the way companies access education and scale.
• The Alliance covers the entire ecosystem, from product marketing to sales enablement to product-led growth to AI, and each community is forward-thinking and progressive.

Company Specialties:

• elearning
• education
• community
• courses
• events
• reports
• membership
• and L&D

Company Website: https://thealliance.io/

ASSUMPTION: The Alliance is a dynamic and innovative company focused on driving professional development and growth within various industries.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in outbound sales, business development, or a related field.

Reporting Structure: The Delegate Acquisition Executive will report directly to the Events Manager and work closely with the sales, marketing, and event operations teams.

Work Arrangement: This role can be either Hybrid (in the London office) or completely remote across the UK.

Growth Opportunities:

• As The Alliance continues to grow, there may be opportunities for the successful candidate to take on more responsibilities or move into a management role.
• The Alliance offers a personal L&D budget to support professional growth and development.

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: The Alliance has a hybrid work environment, with an office located in London and the option for remote work across the UK.

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving business and cultural scene.
• The UK has a well-established professional development industry, providing ample opportunities for networking and growth.
• The hybrid work arrangement offers flexibility and the opportunity to work from home when desired.

Work Schedule: Full-time (40 hours per week), with flexible hours policy

ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Events Manager
• In-person or virtual interview with the Events Manager and a member of the senior leadership team
• Background check and offer

Key Assessment Areas:

• Outbound sales and communication skills
• Data analysis and strategic thinking
• Relationship-building and networking abilities
• Cultural fit and alignment with The Alliance's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience with outbound sales strategies, engaging senior executives, and data analysis.
• Demonstrate your understanding of The Alliance's mission and values in your application materials.
• Prepare examples of your successful outreach campaigns and data-driven strategies.

ATS Keywords: Outbound sales, executive search, strategic outreach, data analysis, event planning, relationship-building, sales and marketing tools, project management tools

ASSUMPTION: The interview process will focus on assessing the candidate's outbound sales skills, data analysis abilities, and cultural fit with The Alliance's values.

🛠️ Tools & Technologies

• Sales and marketing tools such as Clay, RB2B, Smartlead
• Project management tools such as Asana
• CRM software (specific platform not mentioned)
• Email and LinkedIn platforms for outreach

ASSUMPTION: The specific CRM software and other tools used by The Alliance may not have been mentioned in the job description. The candidate should be prepared to learn and use these tools effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation: The Alliance values innovation and encourages employees to think creatively and challenge the status quo.
• Community: The Alliance is built on the power of community and fosters a collaborative and inclusive work environment.
• Excellence: The Alliance strives for excellence in all aspects of its work and expects the same from its employees.

Work Style:

• Dynamic and fast-paced: The Alliance is a growing company with a dynamic and fast-paced work environment.
• Data-driven: The Alliance values data-driven decision-making and encourages employees to use data to inform their strategies.
• Collaborative: The Alliance fosters a collaborative work environment and encourages employees to work together to achieve common goals.

Self-Assessment Questions:

• Do you thrive in a dynamic, target-driven environment?
• Are you comfortable conducting strategic outreach and engaging senior executives?
• Do you have strong data analysis skills and enjoy using data to inform your strategies?
• Are you a strong communicator and relationship-builder?
• Do you align with The Alliance's values of innovation, community, and excellence?

ASSUMPTION: The ideal candidate for this role will be a strong communicator, data-driven, and comfortable working in a dynamic, target-driven environment. They will also align with The Alliance's values and be a good cultural fit for the company.

⚠️ Potential Challenges

• High volume of outreach and relationship-building may require strong time management and prioritization skills.
• Data analysis and strategic planning may be challenging for candidates without relevant experience.
• Working remotely may present challenges for candidates who prefer an in-office work environment.
• The fast-paced and dynamic work environment may not be suitable for candidates who prefer a more stable and predictable work environment.

ASSUMPTION: The ideal candidate for this role will be comfortable working in a fast-paced, dynamic environment and have strong time management and data analysis skills.

📈 Similar Roles Comparison

• This role is similar to a Business Development Executive or an Executive Recruitment role, but with a focus on securing high-level attendees for exclusive events.
• Unlike other roles in the events industry, this role requires a strong focus on data analysis and strategic planning.
• Career progression in this role may involve moving into a management or strategic planning role within The Alliance or transitioning into a similar role within another professional development platform.

ASSUMPTION: This role is unique within the events industry and offers opportunities for career growth and development within The Alliance or a similar professional development platform.

📝 Sample Projects

• Developing and executing a targeted outreach campaign to secure high-level attendees for an exclusive dinner event
• Analyzing event attendance data to identify trends and optimize targeting strategies for future events
• Building and maintaining a high-value network of senior executives within a specific industry or profession

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall events strategy for The Alliance?
• What opportunities are there for career growth and development within The Alliance?
• How does The Alliance support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with outbound sales strategies, engaging senior executives, and data analysis.
• Prepare examples of your successful outreach campaigns and data-driven strategies.
• Follow up with the Events Manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.