📌 Core Information
🔹 Job Title: Demand Creation Marketing Manager, US
🔹 Company: Thales
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Austin, TX)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated demand generation and account-based marketing plans
- Collaborating with marketing and sales teams to create targeted programs and support customer success
- Leveraging expertise in CRM, ABM, and cybersecurity marketing to drive pipeline and revenue growth
- Working in a dynamic, global organization with a strong focus on innovation and technology
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. Experience in B2B marketing, particularly in the cybersecurity industry, is highly desirable.
📋 Key Responsibilities
✅ Develop, execute, and measure integrated demand generation and account-based marketing plans to generate pipeline and support cross-sell/upsell motions
✅ Identify ideal customer profiles (ICP) and buyer personas, and create targeted marketing programs and campaigns for priority accounts and key segments
✅ Collaborate with product marketing and third-party agencies to create and localize content and messaging, and adapt for various sales and marketing initiatives
✅ Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals
✅ Track program results, measure success, and report metrics via SFDC and Power BI to present to regional sales and marketing teams
ASSUMPTION: This role requires a strong understanding of marketing automation tools, CRM systems, and data analysis to effectively track and report on program performance.
🎯 Required Qualifications
Education: BA or BS Degree in Marketing, Communications, or a related field
Experience: 4-6 years of experience in marketing at a technology-based organization
Required Skills:
- Proven experience with CRM (Salesforce or another) and Salesforce CRM Lightening and dashboards
- Experience with ABM and/or Intent Buying platform (e.g., 6Sense, Demandbase)
- Demonstrated ability to market to a range of B2B buyers using various offers and delivery mechanisms
- Experience in cybersecurity marketing or marketing encryption, application security, and/or access management products and solutions
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Fluency in additional languages (e.g., French, Spanish)
ASSUMPTION: Candidates with experience in marketing technology products or services may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the Austin, TX area)
Benefits:
- Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
- Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
- Company paid holidays and Paid Time Off
- Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM CST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the Austin, TX area. Actual compensation may vary based on factors such as the candidate's specific skills, qualifications, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the IT Services and IT Consulting industry, with a strong focus on defense, security, and cybersecurity solutions
Company Size: Thales is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams
Founded: Thales was founded in 1895 and has since grown into a global leader in advanced technologies
Company Description:
- Thales is a global leader in advanced technologies, specializing in three business domains: Defence & Security, Aeronautics & Space, and Cybersecurity & Digital identity
- The company invests close to €4 billion a year in Research & Development, particularly in key innovation areas such as AI, cybersecurity, quantum technologies, cloud technologies, and 6G
- Thales has close to 81,000 employees in 68 countries and generated sales of €18.4 billion in 2023
Company Specialties:
- Aerospace
- Defence
- Security
- Space
- Cybersecurity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- and Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales' global presence and diverse business domains offer unique opportunities for career growth and exposure to various technologies and industries.
📊 Role Analysis
Career Level: This role is at the Manager level, with opportunities for growth and progression within the marketing organization
Reporting Structure: The Demand Creation Marketing Manager will report directly to the Head of Marketing for the region and work closely with field and product marketing teams, as well as sales organizations
Work Arrangement: This is a hybrid role, with a requirement to be on-site in Austin, TX for a minimum of two days per week
Growth Opportunities:
- Potential to take on additional responsibilities and lead teams as the organization grows
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, global organization with a strong focus on innovation and technology. Candidates with a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams will thrive in this role.
🌍 Location & Work Environment
Office Type: Thales' Austin office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Arboretum Plaza, Austin, TX
Geographic Context:
- Austin is the capital city of Texas and is known for its vibrant tech industry, live music scene, and outdoor activities
- The city offers a high quality of life, with a diverse cultural scene, excellent dining options, and a strong job market
- Austin is also home to several major tech companies, providing ample networking opportunities
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM CST, with flexibility for hybrid work arrangement
ASSUMPTION: Austin's thriving tech industry and high quality of life make it an attractive location for professionals in the technology and marketing fields.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and/or other stakeholders
- Final interview with the Head of Marketing for the region
Key Assessment Areas:
- Strategic thinking and planning skills
- Communication and presentation skills
- Understanding of marketing automation tools and CRM systems
- Experience with ABM and demand generation strategies
- Industry knowledge and familiarity with Thales' products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with ABM, demand generation, and marketing automation tools
- Demonstrate your understanding of Thales' products and services and how your skills and experience align with the company's mission and values
ATS Keywords: Demand Generation, Account Based Marketing, CRM, Salesforce, Marketing Programs, Content Creation, Customer Success, Sales Enablement, Market Trends, Cyber Security Marketing, Application Security, Data Security, Encryption, B2B Marketing, Campaign Tracking, Reporting
ASSUMPTION: Thales uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce CRM
- Marketo or other marketing automation tools
- Power BI or other data visualization tools
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is desirable for this role, as they are commonly used in marketing and sales organizations.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Responsible
- Inclusive
- Performance-driven
Work Style:
- Collaborative
- Agile
- Results-oriented
- Data-driven
- Customer-centric
Self-Assessment Questions:
- Do you have experience working in a global, matrixed organization, and how have you navigated this structure to achieve success?
- How do you approach building and maintaining strong relationships with customers, both internal and external?
- Can you provide an example of a time when you had to adapt your work style to fit a new team or project, and what was the outcome?
ASSUMPTION: Thales values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with the company's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with changing priorities and tight deadlines
- Managing multiple stakeholders and balancing competing priorities
- Adapting to a global organization with a complex matrixed structure
- Staying up-to-date with industry trends and emerging technologies in the cybersecurity and marketing fields
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on demand generation and account-based marketing strategies, as well as its requirement for experience in the cybersecurity industry
- Thales' global presence and diverse business domains offer unique opportunities for career growth and exposure to various technologies and industries
- This role may provide opportunities for career progression into more senior marketing leadership positions within the organization
ASSUMPTION: Candidates with experience in demand generation, account-based marketing, and the cybersecurity industry may find this role particularly appealing and well-suited to their skills and career goals.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to generate pipeline and accelerate opportunities for a specific set of priority accounts
- Creating and localizing content and messaging for a new product launch, and adapting it for various sales and marketing initiatives
- Analyzing market trends and customer data to inform marketing strategy and improve campaign performance
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and customer-focused approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does this role collaborate with other marketing teams, such as field and product marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Thales support the growth and development of its marketing professionals?
- What are the most challenging aspects of working in a global, matrixed organization, and how does Thales address these challenges?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the organization, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with ABM, demand generation, and marketing automation tools
- Prepare for your interview by researching Thales' products and services and demonstrating your understanding of the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
