Demand Gen Marketing Specialist

📌 Core Information 🔹 Job Title: Demand Gen Marketing Specialist 🔹 Company: JobNimbus 🔹 Location: Lehi, UT 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 5, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Owning and optimizing paid ad campaigns across Google, Facebook, and emerging platforms to drive lead generation and customer acquisition. - Developing and executing full-funnel marketing strategies that nurture leads from awareness to conversion. - Collaborating with cross-functional teams to refine landing pages, optimize intake forms, and create compelling ad creatives. - Analyzing performance data to track KPIs, uncover insights, and make data-driven decisions. - Managing budgets and bidding strategies to maximize ROI across multiple platforms. - Staying ahead of industry trends and experimenting with new platforms, ad formats, and targeting strategies. 📋 Key Responsibilities 🔹 Campaign Management: - Own and optimize paid ad campaigns across Google, Facebook, and emerging platforms to drive lead generation and customer acquisition. - Develop and execute full-funnel marketing strategies that nurture leads from awareness to conversion. - Collaborate with content and SEO teams to refine landing pages, optimize intake forms, and create compelling ad creatives. - Analyze performance data to track KPIs, uncover insights, and make data-driven decisions. - Manage budgets and bidding strategies to maximize ROI across multiple platforms. - Track multi-touchpoint attribution to measure the impact of paid media across the full customer lifecycle. - Automate and optimize workflows to improve efficiency in campaign management and lead nurturing. - Stay ahead of industry trends and experiment with new platforms, ad formats, and targeting strategies. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience (2-5 years) in demand generation marketing, with a focus on paid advertising campaigns. Required Skills: - Proficient in Google Ads, Facebook Ads, and other paid advertising platforms. - Strong analytical skills and data-driven mindset. - Excellent communication and collaboration skills. - Familiarity with SEO and content marketing principles. - Proficiency in marketing automation tools and CRM software. - Experience with A/B testing and optimization strategies. Preferred Qualifications: - Experience working with marketing agencies, particularly in B2B contexts. - Familiarity with AI tools for campaign automation and efficiency. - Comfortable working in WebFlow and creating landing pages. - Experience with emerging paid advertising platforms (e.g., TikTok, Pinterest, programmatic ads). 🎯 Preferred Qualifications Education: - Master's degree in Marketing, Business, or a related field (a plus). Experience: - Experience working at or with marketing agencies (especially B2B and lead-driven clients) (a plus). Required Skills: - SEO & content marketing knowledge – experience optimizing blogs, landing pages, and intake forms for both paid and organic traffic. - Familiarity with AI tools for campaign automation and efficiency. - Comfortable working in WebFlow and familiar with creating landing pages. - Experience working with marketing agencies, particularly in B2B and lead-driven contexts. 💰 Compensation & Benefits Salary Range: $70,000 - $100,000 per year (based on industry standards for the role, experience level, and location) Benefits: - Health, dental, and vision insurance - 401(k) plan with company match - Unlimited PTO - Flexible work arrangements (remote/on-site/hybrid) - Competitive salary and bonus structure - Professional development opportunities - Company-sponsored events and team-building activities 📈 Applicant Insights Company Context: - Industry: Software Development - Company Size: 201-500 employees - Founded: 2011 - Headquarters: Lehi, Utah - Specialties: CRM (Customer Relationship Management), Contact Management, Project Management, Job Management, Task Management, Document Management, Automations, and Mobile App - Description: JobNimbus is a CRM and project management software wrapped up in one application, designed to help contractors streamline their communication and better manage their teams. It offers features like Boards for job status tracking, automations for process efficiency, and customization for workflow optimization. JobNimbus integrates with various industry partners and aims to make contractors heroes by making them more organized, efficient, professional, and profitable. - Website: Role Analysis: - Career Level: Mid-Level (2-5 years of experience) - Reporting Structure: Reports directly to the Hiring Manager (Matt Nelson) - Work Arrangement: Remote OK (flexible work arrangements) - Growth Opportunities: Potential career growth in marketing and management roles within the company. - Growth Opportunities: Potential career growth in marketing and management roles within the company. 🌍 Location & Work Environment Office Type: Flexible (remote/on-site/hybrid) Office Location(s): 3451 W Triumph Blvd, Suite 650, Lehi, UT 84043, US Geographic Context: - Lehi, Utah, is a suburb of Salt Lake City with a population of around 60,000 people. - The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions. - The cost of living in Lehi is generally lower than in major metropolitan areas. Work Schedule: - Full-time (40 hours per week) - Flexible work arrangements (remote/on-site/hybrid) 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth interview with the hiring manager (Matt Nelson) 4. Final round interview with the marketing team and/or other stakeholders 5. Background check and reference check (if applicable) Key Assessment Areas: - Marketing strategy and planning - Paid advertising campaign management - Data analysis and reporting - Collaboration and communication skills - Problem-solving and adaptability Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements. - Showcase your understanding of the role and company by demonstrating how your background aligns with the required qualifications. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research the company and industry to showcase your knowledge and enthusiasm for the role. ATS Keywords: - Demand Generation - Paid Advertising - Google Ads - Facebook Ads - SEO - Content Marketing - Marketing Automation - A/B Testing - Budget Management - Multi-Touchpoint Attribution - Workflow Optimization - Digital Marketing Trends - Creative Experimentation - Collaboration - Performance Analysis 🛠️ Tools & Technologies - Google Ads - Facebook Ads - Emerging paid advertising platforms (e.g., TikTok, Pinterest, programmatic ads) - Marketing automation tools (e.g., Marketo, HubSpot, Pardot) - CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM) - WebFlow (for landing page creation) - Google Analytics - Excel (for data analysis and reporting) - Project management tools (e.g., Asana, Trello, Jira) 👔 Cultural Fit Considerations Company Values: - Team Commitment: Demonstrating a high level of dedication and commitment to the team and company goals. - Ownership: Taking initiative and responsibility for tasks and projects, with a focus on self-driven problem-solving and efficiency. Work Style: - The ideal candidate should be comfortable working independently and collaborating with cross-functional teams. - Strong communication and interpersonal skills are essential for success in this role. - The work environment is flexible, with a focus on results and productivity rather than strict hours or location. Self-Assessment Questions: 1. How do you demonstrate team commitment in your current or previous roles? 2. Can you provide an example of a time when you took ownership of a project or task, and what was the outcome? 3. How do you approach working with cross-functional teams, and how do you ensure effective communication and collaboration? 4. How do you stay organized and manage your time when working remotely or independently? 📈 Similar Roles Comparison - Demand Generation Marketing Manager: This role focuses more on strategic planning and team management, while the Demand Gen Marketing Specialist role is more focused on day-to-day campaign management and optimization. - Digital Marketing Specialist: This role may involve broader digital marketing responsibilities, including SEO, content marketing, and social media, while the Demand Gen Marketing Specialist role is more focused on paid advertising and lead generation. - Growth Marketing Manager: This role may involve more strategic and long-term planning for company growth, while the Demand Gen Marketing Specialist role is more focused on tactical campaign execution and optimization. 📝 Sample Projects 1. Developing and executing a full-funnel marketing campaign for a new product launch, including targeted ads, landing pages, and email nurturing sequences. 2. Optimizing paid advertising campaigns for a B2B software company, resulting in a 25% increase in lead generation and a 15% reduction in cost per acquisition. 3. Collaborating with the content team to create and promote a series of blog posts and gated content offers, driving organic traffic and lead generation. 💡 Key Questions to Ask During Interview 1. How does the marketing team collaborate with other departments, such as sales and product, to ensure a seamless customer journey? 2. What are the biggest challenges facing the marketing team currently, and how can this role help address them? 3. How does the company support the professional development and growth of its marketing team members? 4. What are the key performance indicators (KPIs) used to measure the success of paid advertising campaigns, and how are they tracked and reported? 5. How does the company approach A/B testing and optimization for marketing campaigns, and what tools are used to facilitate this process? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: 2. Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 4. Research the company and industry to showcase your knowledge and enthusiasm for the role. 5. Follow up with the hiring manager (Matt Nelson) after submitting your application to express your interest in the position. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.