📌 Core Information
🔹 Job Title: Demand Generation Engagement Manager - EMEA
🔹 Company: Genesys
🔹 Location: United Kingdom (Virtual Office)
🔹 Job Type: Full-Time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: On-site (with remote work possible)
🚀 Job Overview
Key aspects of this role include:
- Driving the productivity and effectiveness of Demand Gen and BDR teams across EMEA
- Developing and delivering onboarding, training, and enablement programs
- Analyzing performance data to identify trends and areas for improvement
- Collaborating with cross-functional teams to ensure alignment and success
- Providing operational support and maintaining sales collateral
ASSUMPTION: This role requires a strong understanding of demand generation, sales enablement, and BDR roles, with a focus on the EMEA region.
📋 Key Responsibilities
✅ Onboarding & Training: Deliver comprehensive onboarding programs for new Tier 1 BDR hires, maintain training materials, and facilitate ongoing training initiatives.
✅ Performance & Enablement: Analyze demand gen performance data, develop enablement programs to address skill gaps, assist with role-play strategy and huddles, and provide feedback and coaching to BDR managers.
✅ Content & Messaging: Collaborate with Marketing to ensure alignment with regional campaigns and maintain a library of sales collateral.
✅ Reporting & Communication: Generate regular reports on demand gen enablement performance, communicate updates to the EMEA demand gen team, and liaise with the global enablement team for best practices and resources.
ASSUMPTION: This role requires strong analytical, communication, and interpersonal skills, as well as the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 5+ years in a demand gen, BDR, or sales enablement role, with 1+ year in EMEA
Required Skills:
- Deep understanding of demand generation, BDR role, and sales development
- Experience with sales engagement platforms (e.g., SalesLoft, Outreach) and CRM systems (e.g., Salesforce)
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and problem-solving skills
- Ability to work independently and as part of a team
- Strong project management and organizational skills
Preferred Skills:
- Experience in the technology industry
- Familiarity with MEDDPICC, Challenger Sale, or other sales methodologies
- Experience with social selling and digital collaboration tools
ASSUMPTION: Candidates with experience in the technology industry and familiarity with relevant sales methodologies and tools will be preferred.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated, based on industry standards for mid-senior level sales enablement roles in the UK)
Benefits:
- Competitive benefits package
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards for mid-senior level sales enablement roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Customer Experience Software)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1990 (as Genesys Telecommunications Laboratories, Inc.)
Company Description:
- Genesys empowers organizations to improve loyalty and business outcomes by creating the best experiences for their customers and employees
- Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can deliver empathetic, personalized experiences at scale
- Genesys serves more than 8,000 organizations in over 100 countries
Company Specialties:
- Call Center Software
- Cloud Contact Center
- Customer Experience Software
- Contact Center as a Service
- Customer Self-Service
- Workforce Engagement Management
- Workforce Planning
- Enterprise Call Center
- Outbound Call Center Services
- Digital Customer Engagement
- Conversational AI
- Chatbots
- Automated Routing
- Web Messaging
- SMS Messaging
- IVR Self-Service
Company Website: www.genesys.com
ASSUMPTION: Genesys is a well-established company in the customer experience software industry, with a strong global presence and a wide range of specialties.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to Erin Reilly Newman, Field & Partner Enablement
Work Arrangement: On-site (with remote work possible)
Growth Opportunities:
- Potential to advance within the Field & Partner Enablement team or explore other opportunities within Genesys
- Chance to work on global projects and collaborate with diverse teams
- Opportunity to develop skills in demand generation, sales enablement, and BDR management
ASSUMPTION: This role offers growth opportunities through collaboration with global teams and the chance to develop skills in demand generation and sales enablement.
🌍 Location & Work Environment
Office Type: Virtual Office (with on-site work required)
Office Location(s): United Kingdom (with flexibility for remote work)
Geographic Context:
- The United Kingdom offers a diverse and multicultural work environment
- Genesys' virtual office allows for flexibility and work-life balance
- The United Kingdom has a strong economy and is a hub for technology and innovation
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The virtual office environment offers flexibility and work-life balance, while the United Kingdom provides a diverse and multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Background check and offer
Key Assessment Areas:
- Understanding of demand generation, sales enablement, and BDR roles
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Ability to work independently and as part of a team
- Alignment with Genesys' company values and culture
Application Tips:
- Tailor your resume to highlight relevant experience in demand generation, sales enablement, and BDR roles
- Prepare examples of your analytical and problem-solving skills
- Demonstrate your communication and interpersonal skills through your application and interview
- Research Genesys' company values and culture to ensure alignment
ATS Keywords: Demand Generation, Sales Enablement, BDR, Performance Analysis, Training, Communication, Analytical Skills, Project Management, Sales Engagement Platforms, CRM Systems, Interpersonal Skills, Problem-Solving, Organizational Skills, Digital Collaboration Tools, Sales Methodologies, Social Selling
ASSUMPTION: The application process for this role will focus on assessing the candidate's understanding of demand generation, sales enablement, and BDR roles, as well as their analytical, communication, and interpersonal skills.
🛠️ Tools & Technologies
- Sales engagement platforms (e.g., SalesLoft, Outreach)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires experience with sales engagement platforms and CRM systems, as well as familiarity with project management and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Empowered
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Genesys' customer-centric value?
- How do you approach collaboration and teamwork in a fast-paced environment?
- How do you ensure accountability and empower others to succeed?
ASSUMPTION: Genesys values a customer-centric, collaborative, and results-driven work environment, with an emphasis on continuous improvement and adaptability.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones
- Keeping up with the fast-paced nature of demand generation and sales enablement
- Balancing the need for standardization with the need for regional customization
- Ensuring consistent training and enablement across a large and diverse team
ASSUMPTION: This role may present challenges in managing remote teams, keeping up with a fast-paced environment, and balancing standardization with regional customization.
📈 Similar Roles Comparison
- This role is similar to a Sales Enablement Manager or Demand Generation Manager, with a focus on the EMEA region
- Unlike other roles, this position requires a deep understanding of demand generation, sales enablement, and BDR roles, with a focus on the EMEA region
- Career progression may involve advancing within the Field & Partner Enablement team or exploring other opportunities within Genesys
ASSUMPTION: This role is similar to a Sales Enablement Manager or Demand Generation Manager, with a focus on the EMEA region and a deep understanding of demand generation, sales enablement, and BDR roles.
📝 Sample Projects
- Developing and delivering a comprehensive onboarding program for new Tier 1 BDR hires in the EMEA region
- Analyzing demand gen performance data to identify trends and areas for improvement, and developing enablement programs to address skill gaps
- Collaborating with cross-functional teams to ensure alignment with regional campaigns and maintain a library of sales collateral
ASSUMPTION: Sample projects for this role may involve onboarding, performance analysis, enablement, and collaboration with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall demand generation strategy for the EMEA region?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Genesys support the professional development and growth of its employees?
- What are the biggest challenges facing the demand generation team in the EMEA region, and how can this role address them?
- How does Genesys foster a culture of collaboration and innovation within its teams?
ASSUMPTION: Key questions to ask during the interview should focus on the role's fit within the organization, priorities, professional development opportunities, challenges, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in demand generation, sales enablement, and BDR roles
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of your analytical and problem-solving skills, as well as your communication and interpersonal skills
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
