📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Bolt Technology
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Business & Sales
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving top-of-funnel leads for Bolt Business across key markets and demographics
- Executing strategic ABM (Account-Based Marketing) strategies to maximize market share
- Managing regional agencies to deliver high-quality results and meet performance metrics
- Building and managing a durable sales acquisition strategy in conjunction with regional agencies
- Tracking and reporting on key performance indicators (KPIs) to optimize strategies and drive continuous improvement
ASSUMPTION: This role requires a strategic thinker with a deep understanding of B2B sales marketing, excellent communication skills, and the ability to collaborate across departments to drive business goals.
📋 Key Responsibilities
✅ Develop and execute strategies to drive high-value top-of-funnel leads across assigned key markets and demographics
✅ Operationalize and become the driving force of a strategic ABM strategy, ensuring sales teams are equipped to close the highest value opportunities
✅ Manage specialist regional agencies, ensuring performance metrics are met and they deliver high-quality results
✅ Build and manage a durable sales acquisition strategy, ensuring accountability and clear deliverables
✅ Track and report on key performance indicators (KPIs) related to lead generation and agency performance, utilizing data to identify trends, optimize strategies, and drive continuous improvement
✅ Develop internal strategies and initiatives to build the Bolt Business brand and increase credibility
✅ Oversee the creation of high-quality content and materials to drive brand awareness, monitoring and ensuring these are localised and delivered with impact
✅ Drive awareness in the B2B space of our product and service offering
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication to achieve business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: At least 4 years of experience in fast-paced B2B sales, with a focus on acquisition and ABM strategies
Required Skills:
- Proven track record in B2B sales and marketing
- Excellent communication and stakeholder management skills
- Strong project management and organizational skills
- Data-driven mindset with experience in tracking and analyzing KPIs
- Ability to manage complex and varied agencies
Preferred Skills:
- Fluency in local language (in addition to English)
- Experience in the mobility or tech industry
- Knowledge of marketing automation tools and CRM systems
ASSUMPTION: Candidates with relevant experience in B2B sales, marketing, and agency management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on experience and market rates for similar roles in London)
Benefits:
- Competitive salary and stock option package
- Career opportunities in a fast-growing company
- Flexible working with a hybrid model (3 days in the office)
- Wellness perks to support physical and mental health
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on market rates for similar roles in London. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Bolt operates in the mobility and tech sectors, focusing on ride-hailing, micro-mobility, and food tech services. The company is a leader in European and African markets, with over 200 million users across 600 cities.
Company Size: Bolt is a mid-sized company with 1,001-5,000 employees, offering a dynamic and fast-paced work environment.
Founded: Bolt was founded in 2013 and has since grown to become one of the fastest-growing tech companies in Europe and Africa.
Company Description:
- Bolt is on a mission to make cities more accessible and sustainable by providing affordable and convenient mobility solutions
- The company offers a wide range of services, including ride-hailing, scooters, e-bikes, and food delivery
- Bolt is committed to creating an inclusive environment where everyone is welcome, regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or ability
Company Specialties:
- Technology and software development
- Mobility services (ride-hailing, scooters, e-bikes)
- Food tech and delivery
Company Website: bolt.eu
ASSUMPTION: Bolt's focus on innovation and sustainability makes it an attractive employer for candidates interested in shaping the future of mobility.
📊 Role Analysis
Career Level: This role is at the senior specialist level, with opportunities for growth and progression within the company.
Reporting Structure: The Demand Generation Manager will report directly to the Head of Business Development and work closely with regional sales teams, marketing, and agency partners.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to be in the office for a minimum of 3 days per week.
Growth Opportunities:
- Progression into a leadership role within the Bolt Business team or broader organization
- Expansion of responsibilities based on performance and business needs
- Access to professional development opportunities and training
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Bolt's business growth and expansion in Europe.
🌍 Location & Work Environment
Office Type: Bolt's London office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 15 Bishopsgate, London EC2N 3AR, United Kingdom
Geographic Context:
- London is a major global hub for technology, finance, and business, offering a diverse and multicultural work environment
- The city is well-connected by public transportation, making it easy for employees to commute to the office
- London's vibrant culture, arts, and entertainment scene provides ample opportunities for work-life balance
Work Schedule: The working hours for this role are typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while maintaining strong connections with the team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and stakeholder management abilities
- Data-driven mindset and analytical skills
- Agency management and project management experience
- Cultural fit and alignment with Bolt's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Bolt's business and the mobility industry
- Prepare examples of your past successes in driving top-of-funnel leads and executing ABM strategies
- Showcase your ability to manage complex agency relationships and deliver results
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns
ATS Keywords: B2B sales, demand generation, ABM, lead generation, agency management, project management, stakeholder communication, data analysis, market research, mobility industry, tech industry
ASSUMPTION: Bolt's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Bolt prioritizes the needs and preferences of its customers, ensuring they have a seamless and enjoyable experience
- Innovative: The company fosters a culture of creativity, continuous learning, and improvement
- Collaborative: Bolt encourages open communication, teamwork, and cross-functional collaboration to achieve common goals
Work Style:
- Fast-paced and dynamic: Bolt operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
- Data-driven: The company uses data and analytics to inform decision-making and optimize performance
- Customer-focused: Bolt's employees are passionate about delivering exceptional customer experiences and exceeding customer expectations
Self-Assessment Questions:
- Do you have a proven track record of driving top-of-funnel leads and executing ABM strategies in a B2B sales environment?
- Are you comfortable working in a hybrid work arrangement, with a minimum of 3 days in the office?
- Do you thrive in a fast-paced, dynamic, and collaborative work environment?
ASSUMPTION: Candidates who align with Bolt's values and work style are more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing multiple regional agencies and ensuring consistent performance across markets
- Balancing strategic planning and day-to-day project management responsibilities
- Adapting to the fast-paced and dynamic nature of the mobility industry
- Working effectively in a hybrid work arrangement, balancing remote and on-site collaboration
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional B2B sales roles, this position requires a strong focus on strategic planning and ABM strategies to drive top-of-funnel leads
- Bolt's unique business model and focus on the mobility industry present unique challenges and opportunities compared to other tech or software companies
- Career progression in this role may involve expanding responsibilities or moving into a leadership position within the Bolt Business team or broader organization
ASSUMPTION: Candidates with experience in similar roles within the mobility or tech industries may find this position particularly appealing due to its unique focus and growth opportunities.
📝 Sample Projects
- Developing and executing a strategic ABM plan to target high-value accounts in key European markets
- Managing regional agencies to deliver high-quality content and materials that drive brand awareness and lead generation
- Conducting market research and analysis to identify trends and optimize lead generation strategies
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Demand Generation Manager role, showcasing the candidate's ability to drive results and achieve business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the current lead generation strategies in place for Bolt Business, and how this role will contribute to their evolution?
- How does the Bolt Business team collaborate with regional sales teams to ensure alignment and maximize market share?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bolt support the professional development and growth of its employees, particularly in this role?
- What are the most challenging aspects of working in a hybrid arrangement, and how does Bolt address these challenges to ensure a positive work environment?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their ability to contribute effectively to Bolt's business growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to drive top-of-funnel leads and execute ABM strategies
- Prepare examples of your past successes in managing complex agency relationships and delivering results
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns
- If selected for the final round, be prepared to present your strategic plan for driving top-of-funnel leads and executing ABM strategies for Bolt Business in key European markets
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
