Demand Generation Manager

🔹 Job Title: Demand Generation Manager 🔹 Company: Nasuni 🔹 Location: Boston, MA 🔹 Job Type: Full-Time 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: May 15, 2025 🚀 Job Overview Key aspects of this role include: - Planning and executing integrated marketing campaigns to generate high-quality leads and drive pipeline. - Collaborating with product marketing to ensure messaging and content aligns with buyer journey stages and campaign objectives. - Managing relationships with B2B content vendors to run intent-fueled, targeted campaigns that drive results. - Analyzing campaign performance and optimizing based on insights. - Partnering with SDRs to ensure they are enabled on programs and are meeting SLAs for both inbound and outbound programs. ASSUMPTION: This role requires a data-driven, customer-focused individual who operates with urgency to achieve team goals. 📋 Key Responsibilities ✅ Own the planning and execution of integrated marketing campaigns to generate high-quality leads and drive pipeline. ✅ Partner with product marketing to ensure messaging and content aligns with buyer journey stages and campaign objectives; develop and execute intent-based marketing programs. ✅ Design and manage programs across email and paid channels to engage, nurture, and convert prospects to customers; optimize segmentation and personalization to increase engagement and conversion rates. ✅ Analyze campaign performance across channels (digital, email, events, webinars) and optimize based on insights. ✅ Own marketing funnel metrics (MQLs, SQLs, pipeline influenced, and ROI) and continuously test to improve performance; collaborate with RevOps to ensure accurate attribution and reporting. ✅ Plan, promote, and execute webinars and virtual events, including speaker coordination, content development, promotion, and follow-ups. ✅ Manage relationships with B2B content vendors to run intent-fueled, targeted campaigns that drive results; evaluate vendor performance and negotiate contracts to maximize ROI. ✅ Partner tightly with SDRs to ensure they are enabled on programs and are meeting SLAs for both inbound and outbound programs. ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - 5+ years of experience in demand generation or growth marketing for a B2B SaaS or software company. - Strong hands-on experience with intent data platforms, marketing automation (e.g., 6sense, HubSpot, Marketo), and CRM tools (e.g., Salesforce). - Proven track record building and scaling full-funnel programs that drive measurable pipeline growth. - Analytical mindset with a passion for data, testing, and continuous optimization. - Experience in managing webinars and working with content syndication or B2B lead gen vendors. - Excellent project management and cross-functional collaboration skills. - Strong written and verbal communication with an eye for compelling messaging and storytelling. Preferred Qualifications: - Experience in account-based marketing (ABM) or working closely with BDR/SDR teams. - Knowledge of buyer journey frameworks and B2B sales cycles. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and location) Benefits: - Best in class employee onboarding and training - “Take What You Need” paid time off policy - Comprehensive health, dental, and vision plans - Company-paid life and disability insurance - 401(k) and Roth IRA retirement plan - Generous employee referral bonuses - Flexible remote work policy - 10 paid holidays - Wide array of wellbeing offerings - Pre-tax savings accounts with company contributions - An Employee Assistance Program to help deal with life’s difficulties and stressors - Great team culture and social activities - Collaborative workspaces - Free on-site fitness centers and stocked kitchens in select office locations - Professional development resources Working Hours: 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 501-1,000 employees Founded: 2009 Company Description: Nasuni is a unified file data platform for enterprises facing an explosion of unstructured data, providing business resiliency, driving IT efficiency, and reducing infrastructure costs by up to 65%. Nasuni’s hybrid cloud solution delivers secure data access at the edge and supports enterprise expectations for delivering data analytics and insights. Company Specialties: - Enterprise File Storage - Data Protection - File Server - Cloud Initiative - Mobile Access - Cloud Storage - Cloud File Services - Remote Office - Branch Office (ROBO) File Storage - Archive Services - Disaster Recovery - NAS and File Server Consolidation - Network Attached Storage - Cloud First File Solution - File Sharing - Collaboration - File Data Services - Access Anywhere - Ransomware Protection - Hybrid Cloud Storage - Hybrid Cloud Platform - and data management Company Website: Nasuni Website ASSUMPTION: Nasuni's focus on enterprise file storage and data protection makes it a strong choice for candidates interested in working in the IT services and IT consulting industry. 📊 Role Analysis Career Level: Mid-Senior level role, ideal for experienced demand generation professionals looking to take on more strategic responsibilities. Reporting Structure: This role reports directly to the VP of Marketing or a similar executive role. Work Arrangement: This role is remote-friendly, with a flexible work-from-home policy. Growth Opportunities: - Potential to move into a senior marketing leadership role as the company continues to grow. - Opportunities to expand skills in areas such as ABM, intent-based marketing, and vendor management. - Chance to work with a diverse range of teams, including product marketing, sales, and RevOps. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more strategic responsibilities. 🌍 Location & Work Environment Office Type: Hybrid, with a mix of on-site and remote work options. Office Location(s): - 1 Marina Park Drive, Boston, MA 02210, US - 2 Eastbourne Terrace, London, England, GB - 313 Boston Post Road West, Marlborough, MA 01752, US - Penrose Two, Penrose Dock, Alfred Street, Cork, Ireland T23 YY09, IE Geographic Context: - Boston, MA: A major tech hub with a thriving startup scene and established enterprise companies. - London, England: A global financial and tech center with a diverse range of industries. - Cork, Ireland: A growing tech hub with a strong focus on software development and IT services. Work Schedule: Flexible hours with a focus on results and productivity. ASSUMPTION: Nasuni's hybrid work environment offers the best of both on-site collaboration and remote flexibility, allowing employees to balance work and personal life effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the HR team. 3. Technical assessment or case study. 4. In-depth interviews with the hiring manager and team members. 5. Final interview with the VP of Marketing or a similar executive role. Key Assessment Areas: - Marketing campaign planning and execution. - Data analysis and optimization. - Cross-functional collaboration and project management. - Written and verbal communication skills. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research Nasuni's company culture and be ready to discuss how your values align with the company's mission and goals. ATS Keywords: Demand Generation, Growth Marketing, Marketing Automation, CRM Tools, Intent Data Platforms, Webinars Management, Content Syndication, Account-Based Marketing, Buyer Journey Frameworks, Sales Cycles ASSUMPTION: Nasuni's ATS system prioritizes candidates with relevant skills and experiences, so it's crucial to tailor your application materials to include these keywords. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., 6sense, HubSpot, Marketo) - CRM tools (e.g., Salesforce) - Intent data platforms (e.g., Bombora, 6sense) - Webinar and event management tools (e.g., GoToWebinar, Hopin) - Content syndication and B2B lead gen vendors (e.g., TechTarget, Demandbase) ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to the day-to-day responsibilities. 👔 Cultural Fit Considerations Company Values: - Customer-centric: Nasuni prioritizes customer needs and feedback in all aspects of its business. - Innovative: Nasuni encourages continuous learning and improvement, fostering a culture of innovation. - Collaborative: Nasuni values teamwork and cross-functional collaboration to drive success. - Accountable: Nasuni holds its employees responsible for their actions and decisions, promoting a culture of ownership and responsibility. Work Style: - Results-driven: Nasuni focuses on outcomes and impact, with a strong emphasis on data-driven decision-making. - Agile: Nasuni embraces change and adapts quickly to new challenges and opportunities. - Diverse: Nasuni values and promotes diversity, inclusion, and belonging in all aspects of its business. Self-Assessment Questions: - How do you ensure that your marketing campaigns align with the customer journey and business objectives? - Can you describe a time when you had to pivot or adapt your marketing strategy due to changing market conditions or customer feedback? - How do you collaborate with cross-functional teams to execute successful marketing campaigns? - How do you approach data analysis and optimization to improve campaign performance? ASSUMPTION: Nasuni's culture values results-driven, agile, and collaborative team members who can thrive in a dynamic and fast-paced environment. ⚠️ Potential Challenges - Managing multiple marketing channels and vendors simultaneously, requiring strong project management skills. - Balancing short-term campaign goals with long-term strategy, demanding a strategic mindset. - Collaborating with various teams, including product marketing, sales, and RevOps, requiring excellent communication and interpersonal skills. - Working with limited resources, requiring creativity and adaptability in campaign planning and execution. ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome. 📈 Similar Roles Comparison - Demand Generation Manager vs. Marketing Manager: - Demand Generation Manager focuses more on driving pipeline and generating leads, while Marketing Manager oversees the entire marketing function, including branding, product marketing, and customer marketing. - Demand Generation Manager role is more focused on data-driven decision-making and optimization, while Marketing Manager role requires a broader range of marketing skills and strategic thinking. - Demand Generation Manager vs. Product Marketing Manager: - Demand Generation Manager works closely with product marketing to ensure messaging and content align with buyer journey stages and campaign objectives, while Product Marketing Manager is responsible for developing and executing go-to-market strategies for new products or features. - Demand Generation Manager role is more focused on driving demand and pipeline, while Product Marketing Manager role requires a deep understanding of the product and market landscape. ASSUMPTION: Understanding the differences between these roles can help candidates determine which path aligns better with their career goals and interests. 📝 Sample Projects - Developing and executing an account-based marketing (ABM) strategy to target high-value enterprise accounts. - Launching a new intent-based marketing program to engage and nurture prospects in the mid-funnel stage. - Collaborating with product marketing to create targeted content assets that resonate with specific buyer personas and drive engagement. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Demand Generation Manager might undertake in this role. ❓ Key Questions to Ask During Interview - Can you describe the team structure and dynamics within the marketing department? - How does the company support the professional development and growth of its marketing team members? - What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported? - How does the company approach ABM, and what are the current ABM strategies in place? - What are the most significant challenges facing the marketing department, and how can this role help address them? ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and team dynamics. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://www.nasuni.com/about-us/careers/open-positions/?gh_jid=4686155008). - Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including the ATS keywords listed above. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research Nasuni's company culture and be ready to discuss how your values align with the company's mission and goals. - Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.