Demand Generation Manager
BrandBastion📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: BrandBastion
🔹 Location: Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: 🎯 Demand Generation
📌 Essential Job Details
🚀 Job Overview
As the Demand Generation Manager at BrandBastion, you'll spearhead growth initiatives by designing and executing multi-channel marketing campaigns that drive lead generation and pipeline growth. Working at the intersection of marketing and sales, you'll be responsible for paid media strategy, content creation, campaign optimization, and data-driven performance marketing to attract and convert high-value prospects in the B2B SaaS space.
ASSUMPTION: The job is full-time based on the comprehensive responsibilities and benefits described, though the original listing didn't explicitly state the employment type.
📋 Key Responsibilities
Demand Generation Strategy
✅ Design and execute multi-channel marketing campaigns to attract, engage, and convert high-value prospects
✅ Develop Account-Based Marketing (ABM) initiatives to target and accelerate key accounts
✅ Create compelling marketing assets—landing pages, email campaigns, and ad creatives
Paid Media & Performance Marketing
✅ Own paid media strategy across Google, LinkedIn, Meta, and emerging channels
✅ Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth
✅ Run continuous A/B testing to improve conversion rates
Multi-Channel Outbound Campaigns
✅ Collaborate with sales to develop outbound prospecting strategies
✅ Create and implement personalized outreach sequences across multiple platforms
✅ Use scalable tools and processes for hyper-personalized outreach
Lead Nurturing & Sales Intelligence
✅ Develop lead nurturing strategies across email, paid retargeting, and automation
✅ Implement engagement-triggered follow-ups
✅ Leverage marketing automation and sales intelligence tools
Data-Driven Growth & Experimentation
✅ Measure campaign impact on pipeline and revenue
✅ Experiment with new channels, strategies, and audience segments
✅ Optimize conversion funnels to scale impact efficiently
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of proven track record leading demand generation campaigns in a SaaS startup or scale-up
Skills:
- Experience scaling inbound marketing through paid media, SEO, email marketing, and content
- Strong understanding of ABM (Account-Based Marketing) strategies
- Expertise in paid media (Google Ads, LinkedIn Ads, Meta, etc.)
- Data analysis and conversion rate optimization skills
- Proficiency in marketing automation platforms (preferably HubSpot)
- Excellent written and verbal English communication
- Strategic thinking with hands-on execution capabilities
- Collaborative team player mindset
ASSUMPTION: While no specific education requirements are mentioned, the technical nature of the role likely implies at least a bachelor's degree in Marketing, Business, or a related field is preferred, though equivalent experience may be acceptable.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive compensation package
- Impact: Shape the future of social media management alongside industry veterans
- Freedom: Remote-first culture with flexible work hours
- Travel: Annual team retreats in amazing locations
- Learning: Personal development and mentorship opportunities
Industry Comparison: Demand Generation Manager roles in Canada typically range from CAD 75,000 to CAD 115,000 annually, with variations based on experience, specific location, and company size.
ASSUMPTION: The salary estimation is based on industry standards for similar B2B SaaS Demand Generation roles in Canada. The actual compensation may vary based on specific location within Canada, candidate experience, and BrandBastion's size and funding stage.
📌 Applicant Insights
🔍 Company Context
Industry Position: BrandBastion is a growing SaaS company in the social media management space, serving major enterprise clients like Netflix, Uber, Sephora, and Red Bull.
Company Size: While exact size isn't mentioned, the description of a global team across 16 nationalities suggests a mid-sized company in growth phase.
Company Stage: Growth-stage company with established market presence, as evidenced by partnerships with major brands and 98%+ client retention rate.
ASSUMPTION: The company size and stage are inferred from the impressive client roster, global team distribution, and the sophistication of their platform (integrating with multiple social channels and processing over 1 billion social media interactions).
📊 Role Analysis
Career Level: Mid to Senior level position based on the required 3+ years of experience and strategic responsibilities
Reporting Structure: Not explicitly mentioned, but likely reports to a Marketing Director or VP of Marketing
Team Size/Composition: Not specified, but the collaborative nature suggests working with both marketing and sales teams
Growth Opportunities: Potential for growth into senior marketing leadership roles as the company continues to expand
ASSUMPTION: The reporting structure is assumed based on typical organizational structures in SaaS companies of this profile. Growth opportunities are inferred from the company's expansion trajectory and mention of personal development opportunities.
🌍 Location & Work Environment
Office Type: Remote-first culture
Geographic Context: Canada-based position, which has a strong tech ecosystem across several major cities including Toronto, Vancouver, and Montreal
Work Schedule: Flexible work hours
Regional Considerations: Canada offers universal healthcare coverage, which may supplement company benefits. Tech talent is in high demand across Canadian markets.
ASSUMPTION: While the position is based in Canada, the remote-first culture suggests location flexibility within the country. The specific city is not mentioned, so applicants may be able to work from anywhere in Canada.
💼 Interview & Application Insights
Typical Process: For SaaS marketing roles at this level, expect a phone screen, followed by 2-3 rounds of interviews with marketing leadership and potentially cross-functional stakeholders. You may be asked to present a mini marketing campaign or strategy.
Key Assessment Areas:
- Strategic marketing thinking and campaign execution experience
- Results orientation and data analysis capabilities
- Creative approach to demand generation
- Experience with marketing technology stack
- Communication skills and cross-functional collaboration abilities
Application Tips: Quantify your demand generation achievements (pipeline growth, conversion rates, ROI improvements). Highlight experience with the specific channels mentioned (Google, LinkedIn, Meta) and demonstrate your understanding of ABM strategies.
ATS Keywords: Demand generation, B2B SaaS marketing, paid media, ABM, multi-channel campaigns, lead nurturing, marketing automation, HubSpot, conversion optimization, pipeline growth
ASSUMPTION: These interview insights are based on standard practices for B2B SaaS marketing roles and not specifically mentioned in the job description.
🛠️ Tools & Technologies
Mentioned Tools:
- Marketing Automation: HubSpot (preferred)
- Sales Intelligence: ZoomInfo, Clay, Lemlist
- Ad Platforms: Google Ads, LinkedIn Ads, Meta Ads
Likely Additional Tools:
- Analytics: Google Analytics, LinkedIn Campaign Manager, Facebook Business Manager
- CRM: Likely Salesforce or HubSpot CRM
- Content Management: WordPress or similar
- Email Marketing: HubSpot or dedicated email tools
- ABM Platforms: 6sense, Demandbase, or similar
- Landing Page Creation: Unbounce, Instapage, or HubSpot
ASSUMPTION: The additional tools listed are commonly used in B2B demand generation but are not explicitly mentioned in the job description. They represent industry-standard platforms that complement the mentioned tools.
👔 Cultural Fit Considerations
Company Values: While not explicitly stated, the description suggests values of innovation, client excellence (98%+ retention rate), global collaboration (16 nationalities), and work-life balance (remote-first, flexible hours).
Work Style: Data-driven, creative, collaborative across functions, strategically-minded with hands-on execution capabilities.
Self-Assessment Questions:
- Do you thrive in a remote-first environment while maintaining strong collaboration?
- Are you comfortable balancing strategic thinking with hands-on campaign execution?
- Do you enjoy continuous experimentation and optimization based on data?
- Can you effectively bridge marketing and sales functions to drive aligned strategies?
- Are you excited about working with a global team across different time zones and cultures?
ASSUMPTION: The company values and cultural elements are inferred from descriptions of the team structure, client relationships, and working style mentioned in the job listing.
⚠️ Potential Challenges
- The role spans multiple areas of marketing (paid media, content creation, ABM, analytics) requiring broad expertise
- Balancing strategic planning with hands-on execution may be demanding
- Working across functions (marketing and sales) requires strong communication and stakeholder management
- Remote-first environments require self-discipline and proactive communication
- Working with a global team may require flexibility with meeting times across time zones
ASSUMPTION: These challenges are inferred based on the comprehensive nature of the role and the company's remote-first, global structure.
📈 Similar Roles Comparison
This Demand Generation Manager role differs from similar positions in these ways:
- vs. Growth Marketing Manager: More focused on pipeline and lead generation rather than broader product-led growth
- vs. Digital Marketing Manager: More specialized in B2B demand generation tactics with greater focus on ABM and sales alignment
- vs. Content Marketing Manager: More emphasis on paid channels and conversion optimization, less on organic content strategy
- vs. Marketing Operations Manager: More campaign-focused rather than systems and process-oriented
ASSUMPTION: This comparison is based on standard industry role definitions and not explicitly mentioned in the job posting.
📝 Sample Projects
Based on the responsibilities listed, you might work on projects such as:
- Designing and implementing an ABM campaign targeting 50 high-value enterprise accounts across paid LinkedIn, email, and personalized outreach
- Running a conversion rate optimization project to improve demo request rates from landing pages by at least 15%
- Creating a multi-touch lead nurturing workflow for post-event leads to increase qualification rates
- Developing a paid media strategy to efficiently scale customer acquisition across Google and LinkedIn while maintaining target CAC
- Implementing an intent-based targeting program using ZoomInfo intent data to identify and reach in-market prospects
ASSUMPTION: These projects are illustrative examples based on the typical initiatives a Demand Generation Manager would undertake in this type of role.
❓ Key Questions to Ask During Interview
- What are the key performance indicators this role will be measured against in the first 6-12 months?
- How do marketing and sales teams collaborate on pipeline development and account targeting?
- What is the current marketing technology stack, and are there plans to add or change tools in the near future?
- What's the balance between inbound and outbound demand generation in your current strategy?
- How does BrandBastion's social media expertise inform its own marketing approach?
- Can you share an example of a recent successful demand generation campaign and what made it effective?
ASSUMPTION: These questions are suggested based on the role description and would be relevant for evaluating fit, but may need to be adapted based on specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research BrandBastion: Visit their website and LinkedIn page to understand their clients, services, and company culture
- Tailor Your Resume: Highlight your demand generation experience, emphasizing B2B SaaS marketing, ABM strategies, and measurable results
- Optimize for ATS: Include key terms like "demand generation," "paid media," "ABM," "multi-channel campaigns," and "HubSpot" in your resume
- Prepare Portfolio: Collect examples of successful campaigns you've led, with metrics showing impact on pipeline and revenue
- Connect with Team Members: Consider connecting with marketing team members on LinkedIn to learn more about the company culture
- Highlight Remote Work Skills: Emphasize your experience with remote collaboration and self-management
- Quantify Results: In your application, focus on specific metrics like lead generation growth, conversion rate improvements, and ROI from marketing campaigns