📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: Leap Tools
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel demand generation strategies to grow Leap Tools' dealer network and increase share of wallet with current dealers.
- Collaborating with cross-functional teams, including product marketing and the dealer team, to align efforts and drive revenue.
- Building relationships with industry leaders and developing sponsorship programs to drive brand and product awareness.
- Analyzing data and using insights to improve the performance of demand generation efforts and make data-driven decisions.
ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and a proven track record in demand generation to be successful.
📋 Key Responsibilities
✅ Run and build multi-channel programs to execute a comprehensive demand generation strategy for Leap Tools' dealer network and increase share of wallet with current dealers.
✅ Develop and implement demand generation campaigns and programs, owning campaigns from inception to launch.
✅ Develop hypotheses, experiments, and A/B tests to increase inbound generated leads and pipeline.
✅ Build relationships with industry leaders and develop sponsorship programs that drive brand and product awareness.
✅ Work closely with product marketing and the dealer team to align efforts and drive revenue.
✅ Develop and maintain relationships with partners, associations, and other stakeholders.
✅ Use data and analytics to measure and improve the performance of demand generation efforts, making recommendations on areas to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
✅ Monitor industry trends and stay up-to-date on new technologies and techniques.
✅ Attend industry events and conferences to build relationships and promote the company.
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or a related field.
Experience: Minimum 3 years of demand generation experience in a B2B SaaS environment with a proven track record of successful management of multi-channel campaigns that contribute to the sales pipeline.
Required Skills:
- Proven experience identifying and building out new channels to drive lead generation.
- Exposure and working knowledge of Salesforce and marketing automation tools such as HubSpot and Marketo.
- Strong analytical skills, with experience analyzing data and making data-driven decisions.
- Knowledge of sales techniques and strategies.
Preferred Skills:
- Experience with digital paid media platforms like Google Ads, LinkedIn Ads, and Facebook Ads.
- Familiarity with the interior décor industry.
ASSUMPTION: Candidates with experience in B2B SaaS demand generation and a strong understanding of marketing automation tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for mid-level demand generation roles in Canada)
Benefits:
- Generous Time Off
- Work From Home Stipend
- Parental Leave Program
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from anywhere in the world for up to 3 months.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level demand generation roles in Canada. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Leap Tools operates in the software development industry, specifically focusing on augmented reality (AR) visualization platforms for the interior décor industry.
Company Size: Leap Tools is a mid-sized company with 51-200 employees, providing a collaborative and agile work environment.
Founded: Leap Tools was founded in 2009 and is headquartered in Toronto, Ontario, Canada.
Company Description:
- Leap Tools is a remote-first company that encourages employees to work from where they're most productive.
- The company cultivates an ownership mentality by working in tight-knit teams and cherishing curiosity and an obsession for details.
- Leap Tools is hyper-focused on achievements and the ability to execute promises, acting with urgency.
- The company values work-life balance, offering generous time off, a work-from-home stipend, and a parental leave program.
Company Specialties:
- Augmented reality
- Machine vision
- Technology
- Visualization
- Javascript
- Python
- Engineer
- Sales
- Computer vision
Company Website: http://www.leaptools.com
ASSUMPTION: Leap Tools' focus on remote work, collaboration, and work-life balance makes it an attractive option for candidates seeking a flexible and innovative work environment.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 2-5 years of experience in demand generation within a B2B SaaS environment.
Reporting Structure: The Demand Generation Manager will report directly to the Senior Manager of Demand Generation.
Work Arrangement: This role is fully remote, allowing for flexible work hours and the option to work from anywhere in the world for up to 3 months.
Growth Opportunities:
- As Leap Tools continues to grow, there may be opportunities for the Demand Generation Manager to take on more responsibility and advance their career within the company.
- The company encourages internal mobility and offers opportunities for employees to explore different roles and teams.
ASSUMPTION: Candidates should be prepared to take on a high level of responsibility and demonstrate a strong desire to grow and develop within the role and the company.
🌍 Location & Work Environment
Office Type: Leap Tools is a remote-first company, with no physical office requirement for this role.
Office Location(s): N/A (Fully Remote)
Geographic Context:
- Canada is the primary market for Leap Tools, with a focus on the interior décor industry.
- The company operates in a competitive and innovative tech industry, requiring candidates to stay up-to-date with the latest trends and technologies.
- Leap Tools' remote work environment allows for a flexible and autonomous work arrangement.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from anywhere in the world for up to 3 months.
ASSUMPTION: Candidates should be comfortable working remotely and have a strong sense of self-motivation and time management skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Upload resume and complete a brief questionnaire.
- Arrange a video call with the hiring manager to assess abilities.
- Attend a culture interview.
- Attend a second video interview.
- Meet one of the founders.
- Receive an offer.
Key Assessment Areas:
- Marketing strategies and demand generation experience.
- Analytical skills and data-driven decision-making.
- Collaboration and communication skills.
- Alignment with Leap Tools' company culture and values.
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
- Be prepared to discuss your experience with multi-channel campaigns and marketing automation tools.
- Demonstrate your understanding of the interior décor industry and Leap Tools' products.
ATS Keywords: Demand Generation, B2B SaaS, Multi-Channel Campaigns, Salesforce, Marketing Automation, HubSpot, Marketo, Google Ads, LinkedIn Ads, Facebook Ads, Analytical Skills, Sales Techniques, Marketing Strategies, Lead Generation, Data-Driven Decisions, Relationship Building
ASSUMPTION: Leap Tools' hiring process is designed to assess candidates' skills and cultural fit, with a focus on collaboration and innovation.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Marketo
- Google Ads
- LinkedIn Ads
- Facebook Ads
ASSUMPTION: Candidates should have experience with marketing automation tools and digital paid media platforms to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Remote-first work environment
- Collaboration and teamwork
- Curiosity and obsession for details
- Focus on achievements and execution
- Work-life balance
Work Style:
- Autonomous and self-motivated
- Strong communication and collaboration skills
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation and time management skills?
- Are you comfortable working collaboratively with cross-functional teams and communicating effectively?
- Do you have a strong understanding of marketing automation tools and digital paid media platforms?
ASSUMPTION: Candidates should assess their fit with Leap Tools' company culture and values, as well as their work style preferences, to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- The fully remote work environment may require strong self-motivation and time management skills.
- The competitive and innovative tech industry may require candidates to stay up-to-date with the latest trends and technologies.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The interior décor industry may have unique marketing challenges that require creative problem-solving.
ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a fast-paced and innovative work environment.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a strong emphasis on collaboration and cross-functional teamwork.
- The interior décor industry may have unique marketing challenges that require creative problem-solving and a deep understanding of the target audience.
- As a mid-level role, this position offers opportunities for career growth and development within the company.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other demand generation positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to increase share of wallet with current dealers.
- Building relationships with industry leaders and developing sponsorship programs to drive brand and product awareness.
- Analyzing data and using insights to improve the performance of demand generation efforts and make data-driven decisions.
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Demand Generation Manager role at Leap Tools.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Demand Generation Manager at Leap Tools?
- How does the Demand Generation team collaborate with other departments, such as product marketing and the dealer team?
- What are the most challenging aspects of working in the interior décor industry, and how does Leap Tools address these challenges?
- What opportunities are there for career growth and development within the company?
- How does Leap Tools support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the work environment at Leap Tools.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
- Prepare for your interviews by researching Leap Tools' products and the interior décor industry.
- Follow up with the hiring manager after your interviews to express your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
