📌 Core Information
🔹 Job Title: Demand Generation Manager
🔹 Company: EcoVadis
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Scaling LinkedIn Ads and Google Paid Search to drive enterprise pipeline and SQLs
- Optimizing bidding, targeting, and creatives for improved conversion and ROI
- Developing full-funnel acquisition strategies aligned with enterprise sales cycles
- Managing a six-to-seven-figure budget with a focus on efficiency and impact
- Collaborating with cross-functional teams to drive revenue growth and impact
ASSUMPTION: This role requires a strong background in B2B SaaS demand generation and a proven track record of driving pipeline growth through performance marketing channels.
📋 Key Responsibilities
✅ Own and optimize LinkedIn Ads and Google Paid Search to drive enterprise pipeline and SQLs
✅ Optimize bidding, targeting, and creatives for improved conversion and ROI
✅ Develop full-funnel acquisition strategies aligned with enterprise sales cycles
✅ Manage a six-to-seven-figure budget with a focus on efficiency and impact
✅ Conduct incrementality tests and refine strategies based on performance data
✅ Stay ahead of platform updates, best practices, and emerging trends
✅ Improve landing pages, lead forms, and ad experiences to increase conversions
✅ Use intent data to refine targeting and improve lead quality
✅ Build retargeting and nurture campaigns to accelerate deal velocity
✅ Execute 1:1 and 1:few ABM campaigns via LinkedIn and Google
✅ Partner with Sales to engage C-level buyers with tailored strategies
✅ Use LinkedIn and intent data to target high-value enterprise accounts
✅ Actively participate in attribution strategy and optimize Cost per SQL, Cost per Opportunity, and ROAS
✅ Refine lead scoring and nurture workflows with RevOps
ASSUMPTION: This role requires a hands-on approach to demand generation, with a focus on performance marketing, conversion optimization, and full-funnel strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in demand generation or growth marketing within B2B SaaS
Required Skills:
- Proven experience building and scaling demand generation programs that drive pipeline growth
- Hands-on expertise in SEM, paid social, ABM, and marketing automation tools (HubSpot, Marketo, Pardot)
- Strong analytical skills, including attribution modeling and budget optimization for ROI
Preferred Skills:
- Background in enterprise B2B SaaS and a passion for ESG initiatives
ASSUMPTION: Candidates should have a strong background in demand generation, with a focus on performance marketing and a proven track record of driving pipeline growth.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (based on industry standards for a 5-10 year experienced Demand Generation Manager in London)
Benefits:
- Support with all the necessary office and IT equipment
- Flexible working hours
- Wellness allowance for mental and physical wellbeing
- Access to professional mental health support
- Referral bonus policy
- Learning and development opportunities
- Sustainability events and community involvement
- Peer recognition program
- Employee-led resource groups
- Cycle to work scheme
- Remote work from abroad policy
- Hybrid work organization
- Pension contributions and optional private health coverage
- Internet and electricity bill allowance
- Life Insurance
- Subsidised travel in London
- Community service day when volunteering
Working Hours: 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The salary range is based on industry standards for a 5-10 year experienced Demand Generation Manager in London. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: EcoVadis is a leading provider of business sustainability ratings, operating in the Software as a Service (SaaS) industry
Company Size: EcoVadis has 1,700+ employees worldwide, making it a large-scale organization with significant resources and growth potential
Founded: EcoVadis was founded in 2007, with over 15 years of experience in the sustainability ratings industry
Company Description:
- EcoVadis is the leading provider of business sustainability ratings, with a mission to guide all companies toward a sustainable world
- Their solutions are backed by an international team of experts and powerful technology, analyzing data and building sustainability scorecards that give companies actionable insights into their environmental, social, and ethical risks
- EcoVadis is a profitable, well-backed company with leadership committed to scaling demand gen the right way, offering strong investment and support from a commercially minded leadership team
Company Specialties:
- Business Sustainability Ratings
- SaaS Solutions
- Data Analysis
- Risk Management
- ESG Initiatives
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a well-established company in the sustainability ratings industry, with a strong focus on data analysis and risk management.
📊 Role Analysis
Career Level: This role is suitable for an experienced Demand Generation professional looking to take on a strategic and impactful role in a growing organization
Reporting Structure: The Demand Generation Manager will report directly to the Director of Growth Marketing and work closely with cross-functional teams, including Sales, Marketing Operations, and Product
Work Arrangement: This is a hybrid role, with a requirement to be based in London and the option to work remotely from abroad
Growth Opportunities:
- As EcoVadis continues to grow, there will be opportunities for the Demand Generation Manager to expand their team and take on additional responsibilities
- The company offers learning and development opportunities, allowing employees to grow their skills and advance their careers
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal career development.
🌍 Location & Work Environment
Office Type: EcoVadis has a hybrid work organization, with employees expected to work from the office and remotely
Office Location(s): London, United Kingdom
Geographic Context:
- London is a major global city with a thriving tech industry and a strong focus on sustainability and innovation
- The city offers a diverse range of cultural, recreational, and professional opportunities
- London has a competitive job market, with many opportunities for professional growth and development
Work Schedule: The working hours are 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The hybrid work environment offers a balance between collaboration and flexibility, allowing employees to work from the office and remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-depth interview with cross-functional stakeholders to assess skills and experience
- Final interview with the Director of Growth Marketing to discuss the role and make a hiring decision
Key Assessment Areas:
- Demand generation strategy and execution
- Performance marketing expertise
- Analytical skills and data-driven decision making
- Collaboration and communication skills
- Cultural fit and alignment with EcoVadis' values
Application Tips:
- Highlight your experience in demand generation and performance marketing, with a focus on driving pipeline growth and ROI
- Include specific examples of your achievements in previous roles, demonstrating your ability to scale demand generation programs and optimize performance marketing channels
- Tailor your resume and cover letter to emphasize your fit for this role, addressing the required qualifications and preferred skills
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
ATS Keywords: Demand Generation, Growth Marketing, SEM, Paid Social, ABM, Marketing Automation, Attribution Modeling, Budget Optimization, Conversion Optimization, Lead Scoring, Nurture Workflows, LinkedIn Ads, Google Paid Search, Performance Marketing, Data Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' demand generation expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- LinkedIn Ads
- Google Paid Search
- HubSpot, Marketo, or Pardot
- Attribution modeling tools (e.g., Google Analytics, Adobe Analytics)
- Budget optimization tools (e.g., Google Ads, LinkedIn Campaign Manager)
- Conversion optimization tools (e.g., Optimizely, VWO)
- ABM platforms (e.g., Engagio, Demandbase)
ASSUMPTION: The tools and technologies required for this role are standard in the demand generation and performance marketing industries, with a focus on optimization, analytics, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Impact
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and cross-functional
- Results-oriented and focused on driving growth
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in demand generation and performance marketing?
- Can you provide an example of a time when you optimized a performance marketing channel to improve conversion and ROI?
- How do you approach collaboration with cross-functional teams, and how do you ensure that your demand generation strategies align with broader business objectives?
ASSUMPTION: EcoVadis values candidates who are data-driven, strategic, collaborative, and results-oriented, with a strong commitment to driving growth and impact.
⚠️ Potential Challenges
- Managing a large budget with a focus on efficiency and impact
- Optimizing performance marketing channels to drive enterprise pipeline growth
- Collaborating effectively with cross-functional teams to drive revenue growth and impact
- Keeping up-to-date with the latest trends and best practices in demand generation and performance marketing
- Balancing the need for short-term results with long-term strategic planning
ASSUMPTION: This role presents significant opportunities for growth and impact, but also comes with challenges related to budget management, performance optimization, and cross-functional collaboration.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position offers a higher budget and a greater focus on enterprise pipeline growth
- Unlike many demand generation roles, this position requires a strong background in enterprise B2B SaaS and a passion for ESG initiatives
- Career progression in this role could lead to a leadership position in growth marketing, with the opportunity to expand the team and take on additional responsibilities
ASSUMPTION: This role offers unique opportunities and challenges compared to other demand generation positions, with a focus on enterprise pipeline growth, ESG initiatives, and career progression.
📝 Sample Projects
- Developing and executing a full-funnel acquisition strategy to drive enterprise pipeline growth
- Optimizing LinkedIn Ads and Google Paid Search to improve conversion and ROI
- Conducting incrementality tests to refine demand generation strategies and improve performance
- Building and executing ABM campaigns to engage C-level buyers and accelerate deal velocity
- Collaborating with cross-functional teams to refine lead scoring and nurture workflows
ASSUMPTION: These sample projects reflect the key responsibilities and challenges of the Demand Generation Manager role, with a focus on performance marketing, conversion optimization, and full-funnel strategy.
❓ Key Questions to Ask During Interview
- How does EcoVadis support the growth and development of its demand generation team?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does EcoVadis approach collaboration and communication between marketing and sales teams?
- What are the most significant challenges facing the demand generation function at EcoVadis, and how can this role address them?
- How does EcoVadis measure the success of its demand generation efforts, and how does this role contribute to overall business growth?
ASSUMPTION: These key questions help candidates assess the opportunities and challenges of the role, as well as the company's approach to growth, collaboration, and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role, addressing the required qualifications and preferred skills
- Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
