Demand Generation Manager (m/f/d)

📌 Core Information

🔹 Job Title: Demand Generation Manager (m/f/d)

🔹 Company: pplwise

🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Staffing and Recruiting

🔹 Date Posted: 2025-05-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading lead generation efforts in Germany
• Collaborating with the broker team to convert leads into business relationships
• Managing lead pipelines and ensuring continuous growth
• Monitoring and optimizing lead performance metrics
• Supporting the central marketing team in achieving market KPIs

ASSUMPTION: This role requires a strong commercial mindset, data-driven approach, and excellent communication skills to succeed in a fast-paced, growing environment.

📋 Key Responsibilities

✅ Lead Generation & Seller Marketing:

• Identify and approach potential sellers through cold outreach, inbound inquiries, and local campaigns
• Build new business relationships in underserved regions and industries
• Qualify incoming leads and maintain professional follow-up
• Project manage lead generation, develop efficient processes, and weekly handover of qualified leads to brokers
• Coordinate with the central marketing team regarding inbound leads and underpinning feedback processes

✅ Data Responsibility & Tools:

• Utilize CRM (e.g., HubSpot) to manage, segment, and evaluate leads
• Monitor campaign performance and pipeline, and derive measures
• Further develop CRM usage in the lead lifecycle (attribution, scoring, tracking)
• Regularly report to brokers and sales management

✅ Bidder Marketing & Visibility:

• Support the central marketing team in achieving German market KPIs
• Localize and implement campaigns for high-quality auctions
• Optimize ad content and translations
• Support PR & social media efforts to enhance brand awareness and buyer activation

ASSUMPTION: This role requires a high level of self-motivation, proactivity, and strong organizational skills to manage multiple tasks and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 2-3 years in lead generation, B2B sales, or digital campaigns

Required Skills:

• Proven experience in lead generation, B2B sales, or digital campaigns
• Strong commercial mindset with a focus on results and growth
• Proficient in CRM systems and digital marketing tools (e.g., HubSpot)
• Deep understanding of the German Mittelstand and ability to steer central strategies locally
• Excellent communication skills in German and English (additional European languages are a plus)
• Analytical thinking, structured, and proactive approach

Preferred Skills:

• Experience in content creation, campaign localization, and social media management
• Familiarity with the machinery and industrial equipment industry

ASSUMPTION: Candidates with experience in the machinery and industrial equipment industry may have an advantage in understanding the target market and potential sellers.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• 30 vacation days
• Access to Urban Sports Club membership
• JobRad leasing
• Personal development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on German-speaking sales, tech, and high-volume hiring

Company Size: Small (11-50 employees), offering a dynamic and entrepreneurial environment

Founded: 2021, with a strong market presence and established customer base

Company Description:

• Provides German-speaking recruiters for sales, tech, and high-volume hiring
• Supports enterprise, established, and start-up/scale-up companies
• Offers tailored recruitment solutions to meet clients' specific needs

Company Specialties:

• German-speaking sales hiring
• Tech hiring Germany
• Italian-speaking sales hiring
• German-speaking recruiting

Company Website: pplwise.com

ASSUMPTION: pplwise is a growing recruitment agency with a strong focus on the German market, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: Reports to the Lead Generation Leader (Marketing) and the Broker Team Lead, with a dual reporting line

Work Arrangement: On-site, with the possibility of occasional remote work and travel within Germany

Growth Opportunities:

• Potential career progression within the marketing or sales departments
• Expansion of responsibilities as the company grows and enters new markets
• Opportunities to work on high-impact projects and contribute to the company's success

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and sales, with the potential for significant growth and impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Düsseldorf

Office Location(s): Düsseldorf, with the possibility of occasional travel to other office locations

Geographic Context:

• Düsseldorf is the capital of North Rhine-Westphalia, Germany's most populous state
• Known for its vibrant arts scene, fashion industry, and high quality of life
• Excellent public transportation and international airport

Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work

ASSUMPTION: Düsseldorf offers a dynamic and multicultural work environment, with easy access to major cities and attractions in Germany and Europe.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• On-site or virtual interview with the marketing and broker team leads
• Final decision and job offer

Key Assessment Areas:

• Lead generation strategies and tactics
• CRM and data management skills
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful lead generation campaigns or projects you've worked on
• Research pplwise and the machinery and industrial equipment industry to demonstrate your understanding of the market and potential sellers

ATS Keywords: Lead Generation, B2B Sales, Digital Campaigns, CRM Systems, German Market, Machinery Industry, Industrial Equipment

ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Salesforce (optional, for larger-scale lead management)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adopts new solutions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Expertise and quality
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and entrepreneurial
• Data-driven and results-oriented
• Collaborative and supportive
• Flexible and adaptable

Self-Assessment Questions:

• How do you align with pplwise's company values, and how have you demonstrated these values in your previous roles?
• How do you approach cold outreach and building relationships with potential sellers in the machinery and industrial equipment industry?
• How do you manage your time and prioritize tasks in a dynamic and fast-paced work environment?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration and communication with both the marketing and broker teams.

⚠️ Potential Challenges

• Managing a high volume of leads and ensuring consistent follow-up
• Balancing multiple priorities and stakeholders in a dynamic work environment
• Adapting to changes in the market and company growth
• Working with limited resources and budget constraints

ASSUMPTION: These challenges can be overcome with strong organizational skills, proactivity, and a focus on continuous improvement.

📈 Similar Roles Comparison

• Compared to other lead generation roles, this position offers a unique opportunity to work at the intersection of marketing and sales, with a strong focus on the German market
• Unlike other recruitment agencies, pplwise specializes in German-speaking sales, tech, and high-volume hiring, offering a niche expertise
• Career progression in this role may differ from other companies, with opportunities for growth and advancement within the company

ASSUMPTION: This role offers a unique blend of marketing and sales experience, with a strong focus on the German market and a dynamic work environment.

📝 Sample Projects

• Developing and executing a cold outreach campaign to identify and engage potential sellers in an underserved region
• Optimizing lead qualification processes to improve conversion rates and reduce waste
• Collaborating with the central marketing team to localize and implement campaigns for high-quality auctions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans, and what opportunities are there for career progression?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does the broker team collaborate with the marketing team, and what are the key areas of overlap and synergy?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?

ASSUMPTION: These questions will help you better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful lead generation campaigns or projects you've worked on
• Research pplwise and the machinery and industrial equipment industry to demonstrate your understanding of the market and potential sellers
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.