📌 Core Information
🔹 Job Title: Demand Generation Specialist
🔹 Company: NAVEX
🔹 Location: Hybrid Hammersmith, Greater London, UK
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving demand for NAVEX software solutions through innovative, multi-channel campaigns
- Collaborating cross-functionally with other teams to support marketing programs
- Optimizing campaigns and programs based on performance data and industry trends
- Contributing directly to sales pipeline and customer growth
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results and continuous improvement.
📋 Key Responsibilities
✅ Define, plan, and deliver innovative, multi-channel campaigns to drive demand for NAVEX software solutions
✅ Own KPIs for database growth, channel ROI, and marketing attribution for cross-sell and pipeline contribution
✅ Work cross-functionally with other teams to help support the portfolio of marketing programs
✅ Measure, track, and report on campaign performance, providing analysis, insights, and recommendations
✅ Stay on top of GRC industry trends and best practices to support customer growth
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience coordinating and executing global demand generation campaigns
Required Skills:
- Proven experience in demand generation, including campaign planning, execution, and optimization
- Strong quantitative and analytical skills
- Excellent written and verbal communication skills
- Ability to project manage individual tasks and priorities while being held accountable to global team processes
- Familiarity with Salesforce.com and other marketing technologies
Preferred Skills:
- Experience with Marketing Automation tools (Marketo, Eloqua, HubSpot)
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be required for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Demand Generation Specialist with 2-5 years of experience in the UK)
Benefits:
- Career growth opportunities
- Competitive pay and transparent pay practices
- Top-of-the-range wellbeing programs
- Opt-in benefits package
- Meaningful purpose and impactful work
- Life flexibility and work-life balance
- Inspiring culture and industry leadership
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: NAVEX is a global leader in risk and compliance solutions, operating in the GRC (Governance, Risk, and Compliance) space.
Company Size: NAVEX has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: NAVEX was founded in 1994 and has since grown to become a trusted partner for thousands of organizations worldwide.
Company Description:
- NAVEX empowers organizations to strengthen compliance and proactively manage risk through its NAVEX One platform and industry-leading data and benchmarks.
- The company offers a range of solutions, including GRC, IT, HR, Legal, Audit, Third-Party, Policy Management, Ethics, Compliance, Governance, Risk Management, and Operational Risk.
- NAVEX is committed to helping organizations reach their ethics and compliance goals and promoting a more just world.
Company Specialties:
- GRC software solutions
- Ethics and compliance consulting
- Risk management and assessment
- Policy management and training
- Third-party risk management
Company Website: https://www.navex.com/en-us/
ASSUMPTION: NAVEX's focus on GRC and ethics makes it an attractive choice for candidates interested in making a meaningful impact on organizations worldwide.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in demand generation and campaign management.
Reporting Structure: The Demand Generation Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Product, and Content.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site at the Hammersmith office in London for a portion of the week and remotely for the remainder.
Growth Opportunities:
- Career growth within NAVEX's marketing department or other departments within the organization
- Expanding skills and expertise in demand generation, campaign management, and marketing technologies
- Potential to take on more responsibility and leadership roles as the company grows
ASSUMPTION: NAVEX's commitment to career growth and development makes it an attractive choice for candidates looking to advance their careers in marketing.
🌍 Location & Work Environment
Office Type: NAVEX's Hammersmith office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Hybrid Hammersmith, Greater London, UK
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry and numerous opportunities for professional growth and development.
- The Hammersmith neighborhood is well-connected by public transportation and offers a range of amenities, including shops, restaurants, and parks.
- NAVEX's office is located near the River Thames, providing easy access to central London and other parts of the city.
Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Campaign planning and execution skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with NAVEX's values
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
- Prepare examples of successful campaigns you've executed and the results you achieved
- Research NAVEX's products and services to demonstrate your understanding of the company and its mission
ATS Keywords: Demand Generation, Campaign Management, Marketing Automation, Salesforce.com, GRC, Ethics, Compliance, Risk Management
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce.com
- Marketing Automation tools (e.g., Marketo, Eloqua, HubSpot)
- Microsoft Office Suite
- Google Workspace
- Campaign management and analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should highlight any relevant experience in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Customer focus
- Drives results
- Instills trust
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of driving results and achieving goals?
ASSUMPTION: Candidates who align with NAVEX's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the ever-evolving GRC landscape and marketing trends
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a greater emphasis on campaign optimization and data-driven decision-making
- NAVEX's focus on GRC and ethics sets it apart from other software development companies, offering candidates the opportunity to make a meaningful impact on organizations worldwide
- This role provides a clear career path for growth and development within NAVEX's marketing department or other departments within the organization
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive demand for NAVEX's ethics and compliance software solutions
- Conducting a comprehensive audit of NAVEX's lead database and implementing initiatives to improve data quality and consistency
- Collaborating with the content team to create targeted, high-performing email campaigns that resonate with NAVEX's target audience
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the successful candidate in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to NAVEX's overall marketing strategy and customer growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NAVEX support the professional development and career growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within NAVEX?
- How does NAVEX's hybrid work arrangement support work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
- Prepare examples of successful campaigns you've executed and the results you achieved
- Research NAVEX's products and services to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
