Demand Generation Specialist - SEO and Analytics

📌 Core Information

🔹 Job Title: Demand Generation Specialist - SEO and Analytics

🔹 Company: BPM LLP

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving qualified lead generation through strategic SEO implementation and performance analysis
• Executing search optimization initiatives to attract and convert high-intent prospects
• Managing analytics and reporting across all lead generation channels
• Collaborating with cross-functional teams to optimize lead generation outcomes

ASSUMPTION: This role requires a strong balance of technical SEO expertise and analytical capabilities. The ideal candidate will have proven experience optimizing demand generation performance in B2B environments.

📋 Key Responsibilities

✅ SEO-Driven Lead Generation:

• Execute comprehensive SEO strategies to attract high-intent prospects and drive qualified lead generation.
• Conduct keyword research across the full buyer journey to build a comprehensive organic lead generation funnel.
• Implement technical SEO optimizations to improve search visibility for lead-generating pages.
• Optimize high-conversion pages including service pages, landing pages, and gated content to rank for qualified traffic and maximize lead capture.
• Execute content optimization strategies that target prospects at different buyer journey stages.
• Monitor search algorithm updates and implement tactical adjustments to maintain organic lead generation performance.
• Collaborate with content teams to create SEO-optimized assets that attract qualified prospects and drive conversions.
• Deploy and optimize conversion paths specifically for organic search traffic to maximize lead quality and quantity.

✅ Content & Social Amplification:

• Recommend social media campaigns that amplify SEO content and drive additional qualified traffic to lead-generation assets.
• Manage relationships with industry publications, podcasts, and communities to expand organic reach and generate backlinks that improve search rankings.
• Deploy content distribution strategies across owned and earned media channels to maximize organic visibility and lead generation potential.
• Support strategic organic initiatives with tactical execution focused on lead generation outcomes rather than just traffic growth.

✅ Analytics & Reporting:

• Execute comprehensive reporting frameworks that track and measure all lead generation activities across paid and organic channels.
• Maintain executive-level dashboards and reports that demonstrate ROI and attribution across the entire lead generation funnel.
• Conduct analysis of organic traffic patterns, conversion paths, and lead quality metrics to support strategic decision-making.
• Monitor and report on key SEO metrics including rankings, organic traffic growth, and conversion performance.
• Partner with sales teams to analyze lead quality data and support targeting optimization based on closed-won insights.
• Provide regular data-driven recommendations for campaign optimization and performance improvements.
• Execute regular reporting cadence with stakeholders, presenting insights and performance updates to support strategic planning.

✅ Cross-Functional Collaboration:

• Support marketing operations with data requests and campaign setup.
• Collaborate with content teams on SEO optimization.
• Coordinate with Digital Marketing Specialist for technical SEO implementations.
• Support additional lead generation efforts (i.e. webinars) as needed.

ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams to drive lead generation outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or related field

Experience: 4-6 years of B2B SEO marketing experience with demonstrated results

Required Skills:

• 3+ years of hands-on experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console)
• Advanced proficiency in Google Analytics, Google Tag Manager, and marketing analytics platforms
• Experience with content management systems and technical SEO implementation (WordPress preferred)
• Strong understanding of marketing attribution models and lead generation methodologies
• Proficiency with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
• Experience with data visualization tools (Tableau, Looker, or similar) for reporting and dashboard creation
• Exceptional analytical and problem-solving skills with attention to detail
• Strong project management abilities and experience working in fast-paced environments
• Excellent written and verbal communication skills with ability to present complex data insights to stakeholders
• Thrives in a highly collaborative environment

Preferred Skills:

• Experience with data-driven storytelling and visualizations
• Familiarity with BPM's industry and target audience
• Proficiency in additional languages

ASSUMPTION: Candidates with additional relevant skills and experience may be given preference.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Demand Generation Specialist with 4-6 years of experience in the United States)

Benefits:

• Flexible Work Arrangements
• Personalized Benefit Structures
• Financial Compensation Options
• Well-Being Resources
• Interactive Wellness Platform
• Employee Assistance Program
• Mental Health Resources
• Colleague Resource Groups
• Balance & Flexibility
• Firm Holidays
• Flex PTO
• Paid Family Leave
• Winter Break
• Summer Hours
• Professional Development Opportunities
• Tuition Reimbursement
• Live Classes

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Demand Generation Specialist with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. BPM LLP specializes in assurance, tax, valuation, ERP implementation, transaction advisory, risk assurance and advisory services, IT assurance, IPO readiness, advisory, HR consulting, corporate tax, international tax, private client services, technology solutions, and cybersecurity.

Company Size: 1,001-5,000 employees. As a mid-sized company, BPM offers a supportive and collaborative work environment with opportunities for growth and development.

Founded: 1986. BPM has a rich history and extensive experience in providing accounting and advisory services to clients across various industries.

Company Description:

• BPM is a community built on connection, collaboration, and care, with a global team of over 1,200 professionals working across industries and time zones.
• Recognized as a premier provider of accounting and advisory services, BPM is committed to using business as a force for good and driving results while staying true to its values.
• BPM is certified as a B Corp, demonstrating its commitment to social and environmental responsibility.

Company Specialties:

• Assurance
• Tax
• Valuation
• ERP Implementation
• Transaction Advisory
• Risk Assurance and Advisory Services
• IT Assurance
• IPO Readiness
• Advisory
• HR Consulting
• Corporate Tax
• International Tax
• Private Client Services
• Technology Solutions
• Cybersecurity
• and HR Consulting

Company Website: https://www.bpm.com/

ASSUMPTION: BPM's focus on connection, collaboration, and care creates a supportive and inclusive work environment that prioritizes employee well-being and growth.

📊 Role Analysis

Career Level: Mid-career. This role requires a solid foundation of experience in SEO and analytics, with opportunities for growth and advancement within the company.

Reporting Structure: The Demand Generation Specialist will report directly to the Marketing Director and collaborate with various teams, including content, digital marketing, and sales.

Work Arrangement: Remote OK. This role offers flexible work arrangements, including remote work options.

Growth Opportunities:

• Advancement within the marketing department or related fields
• Expanding skills and expertise in SEO, analytics, and marketing strategy
• Potential leadership opportunities as the company continues to grow

ASSUMPTION: BPM's commitment to professional development and growth opportunities makes it an attractive choice for candidates looking to advance their careers in marketing.

🌍 Location & Work Environment

Office Type: Hybrid. BPM offers a mix of on-site and remote work options, allowing employees to balance their work and personal lives effectively.

Office Location(s): BPM has offices in various locations across the United States, as well as international offices in India and the Cayman Islands.

Geographic Context:

• The United States is a large and diverse market with numerous opportunities for lead generation and business growth.
• The company's global presence allows for collaboration with teams across different time zones and cultures.
• The United States offers a competitive job market for SEO and analytics professionals, with numerous opportunities for career advancement.

Work Schedule: Flexible. BPM offers flexible work arrangements, including flexible hours and remote work options, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: BPM's flexible work arrangements and global presence create a supportive and inclusive work environment that caters to the diverse needs of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• In-depth interviews with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Technical SEO and analytics skills
• Problem-solving and critical thinking abilities
• Communication and presentation skills
• Collaboration and teamwork skills
• Cultural fit and alignment with BPM's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO and analytics experience and skills.
• Prepare for technical assessments or case studies by brushing up on your SEO and analytics knowledge and practicing problem-solving exercises.
• Research BPM's industry and target audience to demonstrate your understanding of the company and its clients.
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.

ATS Keywords: SEO, Analytics, Lead Generation, Keyword Research, Technical SEO, Content Optimization, Data Analysis, Reporting, Collaboration, Project Management, Marketing Automation, CRM Systems, Data Visualization, B2B Marketing

ASSUMPTION: BPM's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Screaming Frog
• Google Search Console
• Google Analytics
• Google Tag Manager
• HubSpot
• Salesforce
• Tableau
• Looker
• WordPress
• Marketing automation platforms
• CRM systems
• Data visualization tools

ASSUMPTION: The specific tools and technologies required for this role may evolve over time as BPM continues to adopt new technologies and platforms.

👔 Cultural Fit Considerations

Company Values:

• Connection: BPM prioritizes building strong relationships with clients, colleagues, and communities.
• Collaboration: BPM fosters a collaborative work environment that encourages teamwork and knowledge-sharing.
• Care: BPM is committed to supporting the well-being and growth of its employees and the communities it serves.

Work Style:

• BPM values a flexible and adaptable work style that can thrive in a dynamic and fast-paced environment.
• BPM encourages a data-driven approach to decision-making and continuous learning and improvement.
• BPM fosters a culture of open communication and transparency, with a focus on accountability and results.

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making and improve performance?
• Do you have strong communication skills and the ability to present complex data insights to stakeholders?
• Are you adaptable and able to thrive in a fast-paced and evolving work environment?

ASSUMPTION: Candidates who align with BPM's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Keeping up with the latest SEO trends and algorithm updates
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing technical SEO expertise with strong analytical capabilities
• Working remotely and maintaining productivity in a virtual work environment

ASSUMPTION: These challenges can be mitigated with strong time management skills, continuous learning, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other SEO-focused roles, this position places a greater emphasis on analytics and performance analysis to drive lead generation outcomes.
• In the B2B marketing landscape, this role requires a strong understanding of marketing attribution models and lead generation methodologies to optimize performance across multiple channels.
• Career-wise, this role offers opportunities for growth and advancement within the marketing department or related fields, with potential leadership opportunities as the company continues to grow.

ASSUMPTION: This role offers a unique blend of SEO and analytics expertise, making it an attractive choice for candidates looking to develop their skills in a dynamic and fast-paced environment.

📝 Sample Projects

• Conducting a comprehensive SEO audit of BPM's website and implementing technical optimizations to improve search visibility and lead generation performance
• Developing and executing a keyword research strategy that targets high-intent prospects across the full buyer journey
• Analyzing organic traffic patterns and conversion paths to identify optimization opportunities and improve lead quality
• Collaborating with content teams to create SEO-optimized assets that attract qualified prospects and drive conversions
• Deploying and optimizing conversion paths specifically for organic search traffic to maximize lead quality and quantity

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does BPM support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does BPM measure the success of its lead generation efforts, and what metrics are most important to track?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that come with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant SEO and analytics experience and skills, and demonstrate your understanding of BPM's industry and target audience.
• Prepare for technical assessments or case studies by brushing up on your SEO and analytics knowledge and practicing problem-solving exercises.
• Research BPM's company culture and values to showcase your alignment with the organization's mission and goals.
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
• Follow up with the hiring manager or HR department within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.