Demand Marketing Manager

📌 Core Information

🔹 Job Title: Demand Marketing Manager

🔹 Company: Computershare

🔹 Location: Bristol/London – Hybrid

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated, multi-channel campaigns to drive demand and awareness for Computershare's solutions.
• Collaborating with various teams, including portfolio marketing, client-facing teams, and marketing delivery teams, to create campaigns that resonate with the target audience.
• Managing the entire campaign lifecycle, from content creation to optimisation and reporting, ensuring campaigns are executed with precision and drive measurable results.
• Working with a global focus, supporting demand generation for the EMEA and NA regions.
• Ensuring all campaigns comply with regional regulations, legal requirements, and internal guidelines to minimise risks.

ASSUMPTION: This role requires a strong understanding of various marketing channels, experience in demand marketing or digital marketing, and the ability to manage competing priorities and deadlines.

📋 Key Responsibilities

✅ Develop and execute measurable campaigns across the EMEA and NA regions, selecting the right mix of marketing channels to meet business goals.

✅ Collaborate with business units, portfolio marketing, and client-facing teams to create integrated campaigns aligned with global priorities, targeting the right audiences.

✅ Create and execute campaigns to drive lead generation, client engagement, and nurturing throughout the customer journey, strengthening relationships and building a strong pipeline of qualified leads.

✅ Work with the Senior Marketing Delivery Manager and portfolio marketing to define and standardise campaign structure for efficiency and consistency.

✅ Partner with the marketing intelligence team to measure, analyse, and optimise campaign performance based on data and insights.

✅ Collaborate with the Content Marketing Manager to create impactful messaging and ensure consistency across all campaign channels.

✅ Manage competing priorities and deadlines across multiple campaigns while maintaining high-quality execution.

✅ Ensure all campaigns comply with regional regulations, legal requirements, and internal guidelines to minimise risks.

ASSUMPION: This role requires strong organisational skills, attention to detail, and the ability to work effectively with multiple teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, or a related field.

Experience: Extensive years of experience in demand marketing, digital marketing, or similar roles.

Required Skills:

• Strong understanding of marketing channels such as email, social, events, webinar, content marketing, marketing automation.
• Expertise in persona-driven marketing strategies and campaigns.
• Proficiency in marketing automation tools (e.g. Eloqua), CRM systems, and analytics platforms.
• Experience with campaign execution from ideation to optimisation and reporting, with a focus on data-driven results.
• Disciplined and process-oriented, with an eye for detail.
• Strong project management experience.

Preferred Skills:

• Marketing certifications in relevant topics such as marketing automation, campaign management, reporting.

ASSUMPTION: Candidates with a strong background in demand marketing, digital marketing, or similar roles, and a proven track record of driving measurable results through integrated, multi-channel campaigns are encouraged to apply.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (based on industry standards for a Demand Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Flexible work to help you find the best balance between work and lifestyle.
• Health and wellbeing rewards that can be tailored to support you and your family.
• Invest in our business by setting aside salary to purchase shares in our company, and you’ll receive a company contribution as well.
• Extra rewards ranging from an incentive plan, recognition awards and team get togethers to helping you invest in your future.

Working Hours: Full-time (37.5 hours per week), with flexible work arrangements available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Demand Marketing Manager with 5-10 years of experience in the UK. Actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Computershare operates in the financial services industry, specialising in share registry, proxy solicitation, entity management, and other related services.

Company Size: Computershare is a large, global organisation with over 12,000 employees and a presence in over 90 offices worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: 1978, Computershare has grown from modest beginnings to become the recognised global leader in its field.

Company Description:

• Computershare is a global leader in transfer agency, corporate trust, and share registration services, providing a range of services to corporations, fund managers, and institutional investors.
• The company promotes an entrepreneurial spirit and an enterprise-wide commitment to service excellence, with a strong focus on delivering certainty, ingenuity, and advantage to its clients.
• Computershare's diverse portfolio of services and products offers opportunities for employees to expand their skills, experience, and responsibilities across a range of industries both locally and internationally.

Company Specialties:

• Share Registry
• Proxy Solicitation
• Entity Management
• Board Portal Software
• Corporate Actions
• Corporate Trust
• SEC filings
• Deposit Protection
• Childcare Vouchers
• Bankruptcy administration
• Tax voucher solutions
• Employee share plans
• and Communications Services

Company Website: www.computershare.com

ASSUMPTION: Computershare's global presence and diverse portfolio of services provide opportunities for candidates to grow both personally and professionally within the organisation.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing department and the wider organisation.

Reporting Structure: The Demand Marketing Manager reports directly to the Senior Marketing Delivery Manager and works closely with portfolio marketing, client-facing teams, and the marketing delivery team.

Work Arrangement: This role operates on a hybrid basis, with employees based in the Bristol or London office for a minimum of three days per week and the flexibility to work from home for some of their working week.

Growth Opportunities:

• Progression within the marketing department, such as moving into a senior marketing role or specialising in a specific area of marketing.
• Expanding into other areas of the business, such as client-facing roles or portfolio marketing.
• Gaining international experience by working on global campaigns or transferring to one of Computershare's offices worldwide.

ASSUMPTION: Computershare's large size and global presence offer numerous opportunities for career growth and development for the right candidate.

🌍 Location & Work Environment

Office Type: Computershare's offices are modern, professional environments with a collaborative and inclusive culture.

Office Location(s): Bristol and London, with the option to work from home for some of the working week.

Geographic Context:

• Bristol is a vibrant city in South West England, known for its rich history, cultural attractions, and high quality of life.
• London is the capital and largest city in the United Kingdom, offering a wide range of cultural, entertainment, and professional opportunities.

Work Schedule: Full-time (37.5 hours per week), with flexible work arrangements available.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the structure and collaboration of an office environment with the flexibility and convenience of working from home.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the hiring manager.
• Face-to-face or video interview with the hiring manager and a member of the HR team.
• Final interview with the Senior Marketing Delivery Manager and a member of the HR team.
• Background check and offer.

Key Assessment Areas:

• Marketing channel expertise and campaign strategy.
• Ability to manage multiple priorities and deadlines.
• Understanding of regional regulations and legal requirements.
• Cultural fit and alignment with Computershare's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing channel expertise, campaign experience, and ability to manage multiple priorities.
• Prepare for interview questions related to your understanding of regional regulations and legal requirements, as well as your cultural fit with Computershare.
• Be ready to discuss your experience with data-driven campaign optimisation and reporting.

ATS Keywords: Demand Marketing, Digital Marketing, Email Marketing, Webinars, Content Marketing, Marketing Automation, CRM Systems, Analytics, Project Management, Campaign Execution, Data-Driven Results, Organisational Skills, Compliance, Persona-Driven Strategies

ASSUMPTION: Computershare's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g. Eloqua)
• CRM systems
• Analytics platforms
• Project management tools
• Campaign management tools
• Content creation and design tools

ASSUMPTION: The specific tools and technologies required for this role may vary based on Computershare's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Certainty: We deliver certainty to our clients by understanding their needs and exceeding their expectations.
• Ingenuity: We bring ingenuity to our solutions, challenging the status quo and finding innovative ways to meet our clients' needs.
• Advantage: We deliver advantage to our clients by providing them with the insights and tools they need to make informed decisions.

Work Style:

• Collaborative: We work closely with our colleagues and clients to ensure we are delivering the best possible outcomes.
• Inclusive: We foster an inclusive environment where everyone feels valued and respected.
• Entrepreneurial: We encourage an entrepreneurial spirit, empowering our employees to take ownership of their roles and drive results.

Self-Assessment Questions:

• How do you align with Computershare's value of certainty, and how have you demonstrated this in your previous roles?
• How do you approach working in a collaborative and inclusive environment, and how have you contributed to a positive work culture in the past?
• How do you embody an entrepreneurial spirit, and what examples can you provide of driving results and taking ownership of your role?

ASSUMPTION: Computershare's cultural fit considerations are designed to assess candidates' alignment with the company's values and work style, ensuring they are a strong fit for the organisation.

⚠️ Potential Challenges

• The hybrid work arrangement may present challenges in terms of communication and collaboration, requiring strong organisational skills and adaptability.
• The role may involve managing competing priorities and deadlines, requiring strong time management and project management skills.
• The global nature of the role may present challenges in terms of time zones and cultural differences, requiring strong communication and adaptability skills.
• The role may require working with regional regulations and legal requirements, presenting challenges in terms of compliance and staying up-to-date with changing regulations.

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for career growth, development, and exposure to diverse projects within a global organisation.

📈 Similar Roles Comparison

• Compared to other demand marketing roles, this position offers a unique blend of global focus, collaboration with multiple teams, and a strong emphasis on compliance and risk management.
• In the financial services industry, demand marketing roles often require a strong understanding of regulatory environments and legal requirements, making this role a good fit for candidates with relevant experience.
• Career progression in this role may involve moving into a senior marketing role, specialising in a specific area of marketing, or expanding into other areas of the business, such as client-facing roles or portfolio marketing.

ASSUMPTION: This role offers a unique blend of global focus, collaboration, and compliance, making it an attractive opportunity for candidates with relevant experience and a strong fit with Computershare's values and work style.

📝 Sample Projects

• Developing and executing a global campaign to drive demand for Computershare's employee share plans, targeting the EMEA and NA regions.
• Collaborating with portfolio marketing to create a targeted campaign for a specific client segment, driving engagement and nurturing throughout the customer journey.
• Managing a campaign to drive lead generation for a new product launch, ensuring compliance with regional regulations and legal requirements.

ASSUMPTION: These sample projects are designed to illustrate the types of campaigns and initiatives the Demand Marketing Manager may be involved in, highlighting the global focus, collaboration, and compliance requirements of the role.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle for a global demand generation campaign at Computershare?
• How do you approach managing competing priorities and deadlines across multiple campaigns?
• Can you provide an example of a campaign that required compliance with regional regulations and legal requirements, and how you ensured all necessary approvals were obtained?
• How do you collaborate with multiple teams, such as portfolio marketing and client-facing teams, to create integrated campaigns that resonate with the target audience?
• What opportunities are there for career growth and development within the marketing department and the wider organisation?

ASSUMPTION: These key questions are designed to provide insight into the role's day-to-day responsibilities, the organisation's culture, and the opportunities for career growth and development.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing channel expertise, campaign experience, and ability to manage multiple priorities.
• Prepare for interview questions related to your understanding of regional regulations and legal requirements, as well as your cultural fit with Computershare.
• Be ready to discuss your experience with data-driven campaign optimisation and reporting.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.