📌 Core Information
🔹 Job Title: Demand Marketing Manager
🔹 Company: Daxko
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing a deep understanding of Daxko's products and unique value propositions.
- Researching ideal customer profiles and their buying journey to craft compelling marketing strategies.
- Planning and executing quarterly demand generation strategies across various channels.
- Collaborating with cross-functional teams to ensure seamless execution and alignment with marketing best practices.
- Optimizing campaign performance, tracking success, and adjusting strategies to maximize marketing ROI.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, fast-paced environment. The ideal candidate will have a proven track record in demand generation and a solid understanding of SaaS marketing KPIs and benchmarks.
📋 Key Responsibilities
✅ Own Your Market: Develop a deep understanding of Daxko's products, unique value propositions, and how they fit into the broader industry landscape.
✅ Know the Customer: Research ideal customer profiles, key personas, and their buying journey to craft compelling marketing strategies.
✅ Execute Winning Campaigns: Plan and roll out quarterly demand generation strategies, leveraging events, digital marketing, sales campaigns, SEO, paid media, and email nurtures.
✅ Drive Cross-Functional Collaboration: Partner with content, web, paid media, and events teams to ensure seamless execution and alignment with marketing best practices.
✅ Optimize & Measure Performance: Track campaign success, flag execution gaps, and adjust strategies to maximize marketing ROI.
✅ Budget & Vendor Management: Ensure spending aligns with approved budgets while maintaining high-quality vendor relationships.
✅ Test & Improve: Establish A/B test plans, refine campaign processes, and continuously optimize performance.
✅ Maintain Brand Consistency: Review and QA marketing materials to ensure messaging and branding remain cohesive.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and comfortable with a flexible, fast-paced work environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
Experience: 2-4 years of relevant experience in demand generation, with 1-2 years of B2B marketing experience in a SaaS environment.
Required Skills:
- Strong knowledge of email, digital, web, and content marketing best practices.
- Excellent verbal and written communication skills.
- Proficiency in project management, campaign execution, and stakeholder coordination.
- Data-driven decision-making mindset.
- Ability to work effectively in a dynamic, fast-paced environment.
Preferred Skills:
- Experience in the fitness industry (big plus!).
- Familiarity with marketing automation tools and CRM platforms.
ASSUMPTION: While the preferred skills are not strictly required, they would be highly beneficial for success in this role. Candidates with relevant experience in the fitness industry or familiarity with marketing automation tools are encouraged to apply.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role, experience level, and location. This range may vary depending on the candidate's skills and experience.)
Benefits:
- Hybrid work model
- Leave entitlements
- Hospitalization/caregiving leaves
- Paid parental leaves
- Group health insurance
- Accidental insurance
- Tax-saving reimbursements
- Provident fund
- Casual work environments
- Company events and celebrations
- Performance achievement awards
- Referral bonus
- Learning and development opportunities
Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (2-3 days per week in the office).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience. The benefits listed above are subject to change and may be updated based on company policies and regulations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on health and wellness facilities, with a strong presence in the United States and a growing global footprint.
Company Size: Medium-sized (501-1,000 employees), offering a collaborative and dynamic work environment with ample opportunities for growth and learning.
Founded: 1998, with over two decades of experience in the industry, Daxko has established itself as a trusted partner for health and wellness organizations worldwide.
Company Description:
- Daxko powers wellness to improve lives by providing software solutions that enhance member experiences and operational efficiency for health and wellness facilities.
- The company serves over 19,000 fitness and wellness centers worldwide, with 25 million members benefiting from its technology and support solutions.
- Daxko's mission is to empower fitness entrepreneurs, business leaders, and community champions by delivering seamless member experiences and optimizing operations.
Company Specialties:
- Software solutions for fitness and wellness centers
- Member management and engagement
- Operational efficiency and automation
- Data analytics and insights
- Integration with third-party platforms and services
Company Website: http://www.daxko.com
ASSUMPTION: Daxko's focus on wellness and fitness, combined with its extensive industry experience, makes it an attractive employer for candidates passionate about health and wellness and interested in growing within the company.
📊 Role Analysis
Career Level: Mid-level marketing professional, with opportunities for growth and advancement within the company.
Reporting Structure: The Demand Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including content, web, paid media, and events teams.
Work Arrangement: Hybrid work arrangement, with 2-3 days per week in the office and the remaining days working remotely.
Growth Opportunities:
- Advancement to a senior marketing role within the company, such as Marketing Director or VP of Marketing.
- Expansion of responsibilities to include additional markets or product lines.
- Opportunities to lead and mentor junior marketing team members.
ASSUMPTION: The Demand Marketing Manager role offers a unique opportunity for career growth and development within a dynamic and growing company. Candidates with a strong desire to learn and grow in their careers are encouraged to apply.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Noida, Uttar Pradesh, India (with additional offices in the United States and other global locations).
Geographic Context:
- Noida is a bustling city in the National Capital Region (NCR) of India, offering a mix of urban and suburban living.
- The city is well-connected by road, rail, and air, with easy access to major transportation hubs.
- Noida is home to numerous multinational corporations and offers ample opportunities for shopping, dining, and entertainment.
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (2-3 days per week in the office).
ASSUMPTION: The Noida office offers a vibrant and dynamic work environment, with ample opportunities for collaboration and professional growth. Candidates who thrive in a fast-paced, collaborative setting are encouraged to apply.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Data analysis and interpretation
- Communication and collaboration skills
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
- Prepare examples of successful marketing campaigns you've executed and the results you achieved.
- Research Daxko's products and unique value propositions to demonstrate your understanding of the company and its offerings.
ATS Keywords: Demand Generation, Marketing Strategy, Campaign Execution, Data-Driven Decision Making, SaaS Marketing, Customer Profiling, Performance Optimization, Cross-Functional Collaboration, Brand Consistency, A/B Testing
ASSUMPTION: The interview process for the Demand Marketing Manager role is designed to assess the candidate's marketing expertise, strategic thinking, and ability to work effectively in a dynamic, fast-paced environment. Candidates who can demonstrate a strong track record in demand generation and a solid understanding of SaaS marketing KPIs and benchmarks are encouraged to apply.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and other relevant technologies is highly desirable for success in this role. Candidates with experience in these tools are encouraged to apply and highlight their proficiency in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We prioritize the needs and preferences of our customers above all else.
- Innovative: We continuously seek new and better ways to serve our customers and improve our products and services.
- Collaborative: We work together to achieve our goals and support each other's success.
- Accountable: We take ownership of our responsibilities and hold ourselves and each other to the highest standards.
- Passionate: We are committed to our mission of empowering fitness entrepreneurs, business leaders, and community champions to deliver seamless member experiences and optimize operations.
Work Style:
- Dynamic and fast-paced: We thrive in a high-energy, results-driven environment.
- Data-driven: We make informed decisions based on data and analytics.
- Collaborative: We work together to achieve our goals and support each other's success.
- Adaptable: We embrace change and continuously learn and improve.
Self-Assessment Questions:
- Do you have a proven track record in demand generation and a solid understanding of SaaS marketing KPIs and benchmarks?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have strong communication skills and the ability to work effectively with stakeholders at all levels?
- Are you passionate about wellness and fitness and committed to Daxko's mission of empowering fitness entrepreneurs, business leaders, and community champions?
ASSUMPTION: Candidates who can demonstrate a strong fit with Daxko's company values and work style are encouraged to apply. The self-assessment questions provided are designed to help candidates evaluate their suitability for the role and ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously may require strong organizational skills and time management.
- Working in a fast-paced, dynamic environment may necessitate adaptability and the ability to pivot quickly based on changing priorities.
- Collaborating with cross-functional teams may require strong communication skills and the ability to build and maintain effective working relationships.
- Keeping up with industry trends and best practices may necessitate continuous learning and professional development.
ASSUMPTION: The Demand Marketing Manager role presents unique challenges and opportunities for growth and development. Candidates who are comfortable working in a fast-paced, dynamic environment and thrive on collaboration and adaptability are encouraged to apply.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Demand Marketing Manager role focuses specifically on generating new business opportunities and optimizing marketing campaigns to maximize ROI.
- While the role requires a strong understanding of marketing best practices, it also necessitates a deep understanding of the sales process and a data-driven approach to campaign optimization.
- Career progression in this role may lead to senior marketing roles, such as Marketing Director or VP of Marketing, with opportunities to expand responsibilities to include additional markets or product lines.
ASSUMPTION: The Demand Marketing Manager role is a unique and challenging opportunity for marketing professionals seeking to make a significant impact on business growth and revenue generation. Candidates with a strong background in demand generation and a solid understanding of SaaS marketing KPIs and benchmarks are encouraged to apply.
📝 Sample Projects
- Developing and executing a quarterly demand generation strategy, including events, digital marketing, sales campaigns, SEO, paid media, and email nurtures.
- Conducting market research and customer profiling to identify ideal customer profiles and their buying journey, and using this information to craft compelling marketing strategies.
- Optimizing campaign performance by tracking success, flagging execution gaps, and adjusting strategies to maximize marketing ROI.
ASSUMPTION: The sample projects listed above are designed to provide candidates with a sense of the types of responsibilities and challenges they may encounter in the Demand Marketing Manager role. Candidates are encouraged to prepare examples of their own marketing campaigns and the results they achieved to demonstrate their qualifications and fit for the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Daxko support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role contribute to addressing them?
- How does Daxko measure the success of its marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: The key questions to ask during the interview are designed to help candidates gain a deeper understanding of the role, the marketing team, and the company's priorities and challenges. Candidates are encouraged to prepare thoughtful and insightful questions to demonstrate their interest in the role and their fit for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
- Prepare examples of successful marketing campaigns you've executed and the results you achieved.
- Research Daxko's products and unique value propositions to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
