📌 Core Information
🔹 Job Title: Demand Marketing Manager, Mass Market
🔹 Company: Zoom
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to maximize brand visibility and drive demand generation at scale.
- Leading the end-to-end execution of large-scale campaigns and events, including planning, budgeting, vendor management, logistics, and post-campaign analysis.
- Collaborating cross-functionally with various teams to deliver campaigns and events that resonate with mass-market audiences.
- Building and maintaining dashboards to report on campaign performance and optimize for Return On Investment.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with diverse teams to achieve marketing objectives.
📋 Key Responsibilities
✅ Developing annual and quarterly integrated marketing plans to target and engage mass-market segments, aligned with business growth targets and marketing objectives.
✅ Designing and implementing omni-channel marketing programs that span digital advertising, social media, email, webinars, in-person events, and content syndication.
✅ Collaborating with internal teams (campaign, creative, digital, sales, analytics) and external partners to ensure campaign alignment and maximize impact.
✅ Understanding mass-market trends and customer needs to tailor messaging and offers that drive engagement and conversion.
✅ Analyzing market data and feedback continuously to refine strategies and identify new opportunities for demand generation.
ASSUMPTION: This role requires strong analytical skills, a data-driven mindset, and the ability to adapt marketing strategies based on performance data and market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: Proven experience running omni-channel marketing campaigns with a B2B Tech Mass Market emphasis (5-10 years).
Required Skills:
- Proven experience in demand generation, digital marketing, and campaign management.
- Ability to manage multiple projects simultaneously in a fast-paced environment while working independently on day-to-day decision-making.
- Excellent collaboration and communication skills, with experience working cross-functionally.
- Data-driven mindset with experience in building and interpreting KPI dashboards for campaign optimization (Tableau, Salesforce, DemandBase, 6Sense experience advantageous).
Preferred Skills:
- Experience working with Zoom or similar video conferencing platforms.
- Familiarity with marketing automation tools (e.g., Marketo, Pardot).
ASSUMPTION: Candidates with experience in B2B tech marketing and a strong understanding of mass-market trends will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $97,600 - $225,700 per year. Starting pay will be based on a number of factors and commensurate with qualifications & experience. Zoom has a location-based compensation structure; there may be a different range for candidates in this and other locations.
Benefits:
- Physical Health: Medical, dental, and vision insurance.
- Mental Health: Employee Assistance Program, mental health resources, and wellness programs.
- Emotional Health: Flexible time off, paid parental leave, and work-life balance initiatives.
- Financial Health: 401(k) matching, employee stock purchase plan, and financial planning resources.
- Work-Life Balance: Flexible work arrangements, remote work options, and family-friendly policies.
- Community Contribution: Volunteer time off, charitable donation matching, and sustainability initiatives.
Working Hours: Full-time, structured hybrid approach centered around Zoom's offices and remote work environments.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer will depend on the candidate's qualifications and Zoom's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Zoom operates in the IT Services and IT Consulting industry, focusing on mobile collaboration, audio and video conferencing, online meetings, and webinars.
Company Size: Zoom is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Zoom was founded in 2013 and has since grown to become a leading global provider of video communications and collaboration solutions.
Company Description:
- Zoom brings teams together, reimagines workspaces, engages new audiences, and delights customers on its AI-first work platform.
- Zoomies help people stay connected so they can get more done together, with a core value of caring for customers, teammates, and the community.
- Zoom offers a wide range of products, including AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more, serving various customers from small businesses to global brands.
Company Specialties:
- Mobile Collaboration
- Audio Conferencing
- Video Conferencing
- Online Meetings
- Web Conferencing
- Cloud Meetings
- Webinar
Company Website: zoom.com
ASSUMPTION: Zoom's large size and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a combination of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Demand Marketing Manager, Mass Market, will report directly to the Senior Marketing Manager or equivalent.
Work Arrangement: This role follows Zoom's structured hybrid approach, with a focus on collaboration and flexibility.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the marketing organization.
- Opportunities to work on diverse campaigns and events, expanding skills and expertise in various marketing channels.
- Access to professional development resources and training to support career growth and skill development.
ASSUMPTION: Successful candidates will have a strong desire to learn, adapt, and grow within the dynamic and fast-paced environment of a large tech company.
🌍 Location & Work Environment
Office Type: Zoom's offices are designed to foster collaboration and innovation, with a mix of open and private workspaces.
Office Location(s): Zoom has offices in various locations worldwide, including San Jose, CA (Headquarters), Sydney, AU, Alpharetta, GA, Denver, CO, Overland Park, KS, Santa Barbara, CA, London, UK, Paris, FR, Singapore, SG, Tokyo, JP, and Amsterdam, NL.
Geographic Context:
- Remote (US) allows for flexibility and work-life balance, with the opportunity to work from home or a co-working space.
- Zoom's global presence provides opportunities to collaborate with diverse teams and gain exposure to international markets.
- The structured hybrid approach ensures a balance between remote work and in-person collaboration.
Work Schedule: Full-time, with a flexible work arrangement that allows for a blend of remote and in-person work.
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while the structured hybrid approach ensures collaboration and engagement with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screen with a member of the HR team to discuss the role and qualifications.
- Behavioral and situational interviews with the hiring manager and other team members to assess cultural fit and skills.
- Final interview with the senior leadership team or decision-makers.
Key Assessment Areas:
- Strategic thinking and planning capabilities for marketing campaigns and events.
- Cross-functional collaboration and communication skills, both written and verbal.
- Data-driven mindset and analytical skills for campaign performance analysis and optimization.
- Adaptability and problem-solving skills in a fast-paced, dynamic environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of mass-market trends and customer needs in your application materials.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
ATS Keywords: Demand Generation, Digital Marketing, Campaign Management, Mass Market, B2B Tech, Marketing Strategy, KPI Dashboards, Tableau, Salesforce, Marketing Automation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and data-driven mindset, as well as their cultural fit with Zoom's values and work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Campaign management platforms (e.g., Hootsuite, Buffer)
- Data visualization tools (e.g., Tableau, Power BI)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
- Zoom's proprietary video conferencing and collaboration platform
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or adapted to based on the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Care: Care for our community, our customers, our company, our teammates, and ourselves.
- Innovation: Embrace continuous learning and improvement.
- Happiness: Foster a positive, supportive, and inclusive environment.
- Ownership: Take responsibility for our actions and outcomes.
Work Style:
- Collaborative: Zoom fosters a culture of teamwork and cross-functional collaboration.
- Agile: The work environment is dynamic and fast-paced, requiring adaptability and flexibility.
- Data-driven: Decisions are based on data and analytics, with a focus on continuous improvement.
Self-Assessment Questions:
- How do you demonstrate care for your teammates and customers in your daily work?
- Can you provide an example of a time when you embraced continuous learning and improvement in a marketing campaign?
- How do you maintain a positive and supportive work environment, even in challenging situations?
ASSUMPTION: Successful candidates will align with Zoom's core values and demonstrate a strong cultural fit with the company's work style and environment.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the role may require adaptability and quick decision-making.
- Collaborating with diverse teams and stakeholders may present communication and coordination challenges.
- The remote work arrangement may require strong self-motivation and time management skills.
- Analyzing and optimizing campaign performance may involve complex data analysis and interpretation.
ASSUMPTION: Successful candidates will be proactive, adaptable, and capable of thriving in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other Demand Marketing Manager roles, this position focuses more on mass-market trends and customer needs, requiring a strong understanding of the B2B tech industry.
- Industry-specific context: The B2B tech industry is characterized by rapid innovation, competitive landscapes, and a strong focus on data-driven decision-making.
- Career path comparison: This role provides opportunities for career progression into senior marketing roles or leadership positions within the marketing organization, with potential exposure to international markets.
ASSUMPTION: Candidates with experience in B2B tech marketing and a strong understanding of mass-market trends will find this role most comparable to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, targeting mass-market segments and driving demand generation at scale.
- Leading the end-to-end execution of a large-scale virtual event, including planning, vendor management, logistics, and post-event analysis, with a focus on maximizing ROI and attendee engagement.
- Designing and implementing an omni-channel marketing program to re-engage existing customers and drive upsells or cross-sells, with a focus on personalized messaging and targeted offers.
ASSUMPTION: These sample projects illustrate the strategic thinking, tactical execution, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other marketing teams and stakeholders?
- How does Zoom support the professional development and career growth of its marketing team members?
- Can you provide an example of a successful marketing campaign at Zoom, and what made it particularly effective?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
- How does Zoom foster a positive, supportive, and inclusive work environment, especially in a remote or hybrid work arrangement?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, focusing on your understanding of mass-market trends and customer needs.
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and impact.
- If selected for an interview, be prepared to discuss your strategic thinking, cross-functional collaboration, and data-driven mindset, as well as your cultural fit with Zoom's values and work environment.
- Follow up with the hiring manager or HR team within one week after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
