📌 Core Information
🔹 Job Title: Demand Marketing Manager – Telecom
🔹 Company: CSG
🔹 Location: Woking, United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with up to 20% domestic travel)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with sales leadership to define regional strategic priorities and create marketing plans to drive revenue growth.
- Partnering with the CSG digital marketing team to design and execute impactful digital campaigns.
- Working closely with leading media publications and industry analysts to develop and implement content syndication programs.
- Managing event logistics and creating promotional strategies to drive engagement and maximize attendance.
- Continuously monitoring and analyzing campaign performance to optimize strategies and ensure maximum impact.
ASSUMPTION: This role requires a high level of collaboration with cross-functional teams and stakeholders, as well as strong project management skills to manage multiple campaigns and projects simultaneously.
📋 Key Responsibilities
✅ Marketing Strategy & Planning: Collaborate with sales leadership to define regional strategic priorities and create marketing plans aimed at building the sales pipeline and driving revenue growth, supported by cross-functional teams.
✅ Digital Marketing: Partner with the CSG digital marketing team to design and execute impactful digital campaigns, including paid social media, display advertising, and Google Ads, and website optimization to support both organic and paid channels.
✅ Content Syndication & Media Partnerships: Work closely with leading media publications and industry analysts to develop and implement content syndication programs that increase brand awareness, demonstrate thought leadership, and extend reach.
✅ Event Management: Work with the CSG event services team to plan and execute a comprehensive event program. Manage logistics and create promotional strategies to drive engagement and maximize attendance.
✅ Reporting & Analysis: Continuously monitor and analyze campaign performance, using data-driven insights to optimize strategies and ensure maximum impact.
ASSUMPTION: The role requires a strong focus on data-driven decision-making and continuous improvement to maximize marketing effectiveness.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of B2B marketing experience in the technology sector, preferably telecoms.
Required Skills:
- Proven experience in demand marketing, including managing end-to-end marketing campaigns.
- In-depth knowledge of digital marketing channels, including paid social media, display advertising, Google Ads, email marketing, website optimization, and event management.
- Experience with marketing automation platforms like Salesforce or Microsoft Dynamics.
- Strong project management skills, with a focus on delivering results on time and within budget.
- Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
- Excellent communication and collaboration skills, with an ability to work effectively across teams.
Preferred Skills:
- Experience with marketing analytics tools (e.g., Google Analytics, Tableau).
- Fluency in additional languages, particularly European languages.
ASSUMPTION: While not explicitly stated, proficiency in marketing automation platforms and strong analytical skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (based on industry standards for a Marketing Manager role in the UK telecom sector with 5-10 years of experience).
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and career growth.
- Flexible working arrangements, including remote work and flexible hours.
Working Hours: Full-time position, typically working 37.5 hours per week, with some flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK telecom sector. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: CSG operates in the individual and family services industry, focusing on mental health and intellectual/developmental disability services.
Company Size: CSG is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.
Founded: CSG was founded in 1972 and has since grown to provide services in multiple counties across Pennsylvania.
Company Description:
- CSG offers a range of specialized programs and services to meet the needs of individuals, including adult and children mental health, autism, and intellectual/developmental disability services.
- The company is committed to providing services that empower individuals and promote independence and wellness.
- CSG values a caring, dignified setting that promotes growth and provides opportunities for individuals to reach their full potential.
Company Specialties:
- Adult mental health services
- Child and youth mental health services
- Intellectual and Developmental Disability services
Company Website: www.csgonline.org
ASSUMPTION: CSG's focus on mental health and intellectual/developmental disability services requires a strong commitment to empathy, patience, and understanding when working with individuals and families.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a management role with strategic responsibilities.
Reporting Structure: The Demand Marketing Manager will report directly to the Head of Marketing and work closely with sales leadership, digital marketing teams, and event services teams.
Work Arrangement: This role offers a flexible work arrangement, with remote work available and up to 20% domestic travel required.
Growth Opportunities:
- Potential to expand the role's scope and responsibilities based on performance and company growth.
- Opportunities for professional development and career advancement within CSG's marketing department or other departments.
- Possibility to work on diverse projects and campaigns, gaining experience in various marketing channels and strategies.
ASSUMPTION: CSG's mid-sized structure offers a supportive and collaborative work environment, with opportunities for growth and advancement for motivated individuals.
🌍 Location & Work Environment
Office Type: CSG has an office in Woking, United Kingdom, but this role is remote-friendly, with the option to work from home or other locations within the approved remote work countries.
Office Location(s): Woking, United Kingdom; additional remote work locations include Denmark, Ireland, Netherlands, and Sweden.
Geographic Context:
- Woking is a town in Surrey, England, located approximately 25 miles southwest of London, offering a mix of urban and rural living.
- Remote work locations offer a range of cultural, linguistic, and time zone differences, requiring adaptability and strong communication skills.
Work Schedule: The standard workweek is Monday to Friday, with some flexibility for remote workers to manage their own time.
ASSUMPTION: The remote-friendly work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the CSG careers portal.
- Phone or video screening with the hiring manager, Genevieve Moodley.
- In-depth interview with the Head of Marketing and other relevant stakeholders.
- Final interview or assessment, depending on the company's hiring process at the time of application.
Key Assessment Areas:
- Marketing strategy and planning skills.
- Digital marketing expertise and campaign management experience.
- Project management and organizational skills.
- Analytical skills and data-driven decision-making.
- Communication and collaboration skills, with a focus on stakeholder management.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of the telecom industry and CSG's services by researching the company and industry trends.
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions.
ATS Keywords: Marketing strategy, digital marketing, demand marketing, campaign management, project management, data analysis, stakeholder management, telecom industry, CSG
ASSUMPTION: CSG's hiring process may vary depending on the role and the company's current needs, so it's essential to stay informed and adapt your application strategy accordingly.
🛠️ Tools & Technologies
- Marketing automation platforms: Salesforce, Microsoft Dynamics
- Digital marketing tools: Google Ads, social media platforms (LinkedIn, Facebook, Twitter), email marketing software
- Event management software: Eventbrite, Cvent, or similar platforms
- Marketing analytics tools: Google Analytics, Tableau, or similar platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency.
- Innovation: Encouraging creativity, continuous learning, and improvement.
- Impact: Focusing on results and making a meaningful difference in the lives of individuals and families.
Work Style:
- Collaborative: Working closely with cross-functional teams and stakeholders to achieve common goals.
- Adaptable: Embracing change and finding creative solutions to challenges.
- Data-driven: Making informed decisions based on data and analytics.
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in the telecom industry?
- Are you comfortable working remotely and managing your time effectively in a virtual environment?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams and stakeholders?
ASSUMPTION: CSG values a diverse and inclusive work environment, so candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong project management skills and prioritization.
- Working with remote teams and stakeholders, requiring excellent communication and collaboration skills.
- Adapting to a mid-sized company culture, with a focus on collaboration and support.
- Balancing the demands of marketing strategy, digital marketing, content syndication, event management, and reporting and analysis.
ASSUMPTION: The role's diverse responsibilities and remote work environment may present unique challenges, but also offer opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other demand marketing roles, this position places a stronger emphasis on digital marketing and event management.
- In the telecom industry, this role may require a deeper understanding of industry-specific trends and regulations.
- Career progression in this role could lead to senior marketing positions within CSG or other telecom companies.
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's current needs and the candidate's skills and experience.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to drive lead generation and revenue growth for a specific telecom product or service.
- Managing a content syndication program with leading media publications and industry analysts to increase brand awareness and demonstrate thought leadership in the telecom industry.
- Planning and executing a large-scale event, such as a trade show or customer conference, to drive engagement and maximize attendance.
ASSUMPTION: The specific projects and campaigns managed in this role will depend on the company's current priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for CSG's telecom services, and how this role fits into its execution?
- How does the Demand Marketing Manager collaborate with sales leadership to define regional strategic priorities and create marketing plans?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
- How does CSG support the professional development and career growth of its marketing team members?
- What is the company's approach to work-life balance, particularly for remote workers?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CSG Careers portal.
- Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results.
- Follow up with the hiring manager, Genevieve Moodley, after your interview to express your interest in the role and ask any remaining questions.
- If you are selected for the final interview or assessment, be prepared to present your ideas for marketing strategies, campaign plans, or other relevant projects.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
