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Dental Marketing Executive

PortmanDentex
Full-time
On-site
Glasgow City, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Dental Marketing Executive

πŸ”Ή Company: PortmanDentex

πŸ”Ή Location: Glasgow, Scotland, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 15, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the planning and implementation of marketing initiatives to increase brand engagement, customer retention, and sales conversion
  • Managing customer loyalty programs and executing pop-up booth events
  • Collaborating with the Practice Manager, clinicians, and marketing business partner
  • Researching new business opportunities and developing marketing strategies

ASSUMPTION: This role requires a proactive individual with a strong marketing background, preferably in a dental or customer-led retail setting. The ideal candidate will be comfortable working in a team and have excellent communication skills.

πŸ“‹ Key Responsibilities

βœ… Supporting the planning and implementation of marketing initiatives to increase brand engagement, customer retention, and sales conversion

βœ… Managing customer loyalty programs and executing pop-up booth events

βœ… Collaborating with the Practice Manager, clinicians, and marketing business partner to develop and execute marketing strategies

βœ… Researching new business opportunities, including new markets, growth areas, trends, customers, partnerships, products, and services

βœ… Creating and leading sales events that promote value-added products and services

ASSUMPTION: This role requires a proactive individual with strong marketing skills, experience in event management, and the ability to work well with others.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience as a Marketing Executive or similar role, preferably in a dental or customer-led retail setting

Required Skills:

  • Proven experience in marketing, with a focus on customer loyalty programs and event management
  • Excellent communication and interpersonal skills
  • Strong analytical and research skills
  • Ability to work well in a team and collaborate with various stakeholders
  • Proficient in using marketing tools and software

Preferred Skills:

  • Experience in the dental industry
  • Fluency in additional languages

ASSUMPTION: Candidates with a strong marketing background and experience in event management are likely to be successful in this role. Familiarity with the dental industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: Β£16 per hour (This is the provided salary, with no range specified. Industry standards for a Marketing Executive with 2-5 years of experience in the UK range from Β£25,000 to Β£35,000 per year, which is approximately Β£12 to Β£17 per hour.)

Benefits:

  • Competitive salary
  • Bonus scheme based on practice performance
  • Additional special days off (e.g., birthday)
  • Opportunity to purchase up to 3 additional annual leave days
  • Enhanced maternity and paternity leave
  • Life assurance and contributory pension scheme
  • Employee Assistance Programme (24/7 confidential helpline and counselling service, plus 24/7 GP service)

Working Hours: 32 hours per week, Monday to Friday (8:30 AM to 5:30 PM)

ASSUMPTION: The provided salary is hourly, and the range is based on industry standards for a Marketing Executive with 2-5 years of experience in the UK. The benefits package is competitive and includes health, financial, and work-life balance components.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wellness and Fitness Services (specifically, dental care)

Company Size: 501-1,000 employees

Founded: Not specified (Portman Healthcare International Group was founded in 1998)

Company Description:

  • PortmanDentex provides dental care for 1.5 million patients every year across the UK and Ireland
  • Supports over 370 practices, partners with more than 2,400 clinicians, and empowers more than 4,500 practice colleagues
  • Strives to balance celebrating the individuality of clinicians and practices with using the benefits of scale and commitment to deliver excellent dental care

Company Specialties:

  • Private Dentistry
  • Restorative Dentistry
  • Dental Implants
  • General Dentistry
  • Cosmetic Dentistry
  • Sedation

Company Website: www.portmandentex.com

ASSUMPTION: PortmanDentex is part of the wider Portman Healthcare International Group, which has a presence in five European countries. The company focuses on providing high-quality dental care and supporting its clinicians and practice teams.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Practice Manager, collaborates with clinicians, and works alongside the Marketing Business Partner

Work Arrangement: On-site, 32 hours per week, Monday to Friday

Growth Opportunities:

  • Potential career progression within the marketing department or broader PortmanDentex organization
  • Opportunities to gain experience in various marketing channels and strategies
  • Possibility to work with diverse teams and clinicians, expanding professional networks

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader PortmanDentex organization. Candidates should be proactive in seeking out these opportunities and demonstrating their value to the team.

🌍 Location & Work Environment

Office Type: On-site, with parking available on-site

Office Location(s): Glasgow, Scotland, United Kingdom

Geographic Context:

  • Glasgow is the largest city in Scotland and the third-largest city in the United Kingdom
  • The city is known for its vibrant cultural scene, rich history, and diverse communities
  • Glasgow has a humid continental climate, with mild winters and cool summers

Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM, with a 32-hour workweek

ASSUMPTION: The on-site work environment in Glasgow offers candidates the opportunity to work in a dynamic and multicultural city with a rich history and vibrant cultural scene. The work schedule is standard for a full-time role in the UK dental industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the Practice Manager and Marketing Business Partner
  • Final interview with the Practice Manager and relevant clinicians

Key Assessment Areas:

  • Marketing and event management skills
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Cultural fit and teamwork

Application Tips:

  • Tailor your resume to highlight relevant marketing and event management experience
  • Prepare examples of successful marketing campaigns or events you've managed
  • Demonstrate your understanding of the dental industry and PortmanDentex's mission
  • Show enthusiasm for the role and the company during the interview

ATS Keywords: Marketing, Event Management, Customer Loyalty, Brand Engagement, Sales Conversion, Dental Industry, Teamwork, Collaboration, Marketing Strategy, Sales Events

ASSUMPTION: The application process for this role is likely to involve multiple interviews, focusing on marketing and event management skills, communication, and cultural fit. Candidates should tailor their resumes and prepare examples of their work to demonstrate their qualifications for the role.

πŸ› οΈ Tools & Technologies

  • Marketing software (e.g., CRM, email marketing, social media management)
  • Event management tools (e.g., event planning software, registration platforms)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The required tools and technologies for this role are standard for marketing and event management professionals. Candidates should be comfortable using marketing software, event management tools, and common productivity suites.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric
  • Collaborative
  • Innovative
  • Expert
  • Compassionate

Work Style:

  • Team-oriented
  • Proactive and self-motivated
  • Adaptable and flexible
  • Results-driven

Self-Assessment Questions:

  • Do you have experience working in a team-oriented environment, and can you provide examples of successful collaborations?
  • Are you proactive and self-motivated, with a demonstrated ability to take initiative and drive results?
  • Can you adapt to changing priorities and work effectively in a dynamic environment?

ASSUMPTION: PortmanDentex values a patient-centric, collaborative, and innovative work environment. Candidates should be team-oriented, proactive, adaptable, and results-driven to fit well within the company culture.

⚠️ Potential Challenges

  • Managing multiple marketing channels and initiatives simultaneously
  • Balancing the needs of various stakeholders, including clinicians, practice colleagues, and patients
  • Adapting to the unique culture and priorities of each dental practice within the PortmanDentex network
  • Keeping up with industry trends and best practices in marketing and event management

ASSUMPTION: This role may present challenges in managing multiple marketing channels, balancing stakeholder needs, and adapting to diverse practice cultures. Candidates should be prepared to tackle these challenges proactively and demonstrate their ability to succeed in a dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing executive positions in its focus on the dental industry and the need to collaborate with clinicians and practice colleagues
  • Industry-specific context: The dental industry is highly competitive, with a strong focus on patient care and customer experience
  • Career path comparison: This role offers opportunities for professional growth within the marketing department and the broader PortmanDentex organization

ASSUMPTION: This role is unique in its focus on the dental industry and the need to collaborate with clinicians and practice colleagues. Candidates should be prepared to demonstrate their understanding of the dental industry and their ability to work effectively with diverse teams.

πŸ“ Sample Projects

  • Developing and executing a customer loyalty program to increase patient retention and engagement
  • Planning and managing a dental health awareness event, including vendor coordination, patient registration, and event logistics
  • Creating and implementing a targeted marketing campaign to promote a new dental service or treatment option

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of marketing and event management tasks they may be responsible for in this role. Candidates should be prepared to discuss their experience with similar projects and their results during the interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • How does the company support the professional development of its marketing executives?
  • What are the most significant challenges facing the dental practice in terms of marketing and patient acquisition?
  • How does the company measure the success of its marketing campaigns and events?
  • What is the company's approach to work-life balance, and how does it support its employees in achieving it?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the PortmanDentex job portal
  • Tailor your resume to highlight relevant marketing and event management experience
  • Prepare examples of successful marketing campaigns or events you've managed
  • Demonstrate your understanding of the dental industry and PortmanDentex's mission in your cover letter
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.