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dentsu B2B | Account Director

dentsu
Full-time
On-site
Sydney, New South Wales, Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Account Director

πŸ”Ή Company: dentsu

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: Full-time, Permanent

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-05-16

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and growing a portfolio of client accounts, ensuring commercial success.
  • Developing and presenting strategic media recommendations across various channels.
  • Mentoring and managing an account team, fostering professional growth and adherence to best practices.
  • Overseeing campaign execution and performance, including reporting, analysis, and continuous optimization.
  • Building and maintaining strong client relationships, leading inter-agency collaboration and global coordination.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on client engagement, with a focus on driving business growth and delivering exceptional experiences for clients.

πŸ“‹ Key Responsibilities

βœ… Lead and grow a portfolio of client accounts, acting as the senior point of contact and ensuring commercial success.

βœ… Develop and present strategic media recommendations across various channels, aligning with client business and campaign objectives.

βœ… Mentor and manage an account team, fostering professional growth and ensuring adherence to best practices.

βœ… Oversee campaign execution and performance, including reporting, analysis, and continuous optimization.

βœ… Build and maintain strong client relationships, including leading inter-agency collaboration and global coordination.

βœ… Lead and support new business efforts across the agency, including responding to briefs and participating in pitch presentations.

βœ… Manage financial performance, including forecasting, reporting, and scope of work negotiations.

βœ… Stay ahead of industry trends, particularly in digital media, and apply insights to enhance client strategies.

ASSUMPTION: This role involves working with cross-functional teams in different time zones, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.

Experience: Proven experience (5-10 years) in a Media/Ad agency, ideally with experience in B2B and technology clients.

Required Skills:

  • Strong strategic and analytical thinking, with the ability to translate complex business challenges into actionable media strategies.
  • Comprehensive media knowledge, including digital, offline, broadcast, and lead generation, with a focus on integration and innovation.
  • Excellent client relationship management, capable of building trust and influencing senior stakeholders.
  • Team leadership and development experience, including mentoring, performance management, and fostering a collaborative culture.
  • Commercial acumen, with experience in financial forecasting, scope negotiations, and delivering profitable account growth.

Preferred Skills:

  • Experience working with global accounts.
  • Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the client base and the need to collaborate with international teams.

πŸ’° Compensation & Benefits

Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a Senior Account Director role in Sydney)

Benefits:

  • Flexible work hours with the 'Be the Best You' policy.
  • 5 weeks annual leave after 2 years of service and 3 whole company mental health awareness days off per year.
  • Career development and learning & development opportunities, including access to the global online dentsu University.
  • Discounts on health insurance, gym membership, buying a car, and travel.

Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Account Director role in Sydney, with consideration for the experience level and company size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu is a global leader in media, digital, and creative communications, operating in over 145 countries and providing innovative solutions and insights to some of the world’s most iconic brands.

Company Size: Dentsu has over 10,000 employees globally, offering a large network of resources and expertise for employees to tap into.

Founded: Dentsu was founded in 1901 and has since grown into a global powerhouse in the advertising industry.

Company Description:

  • Dentsu specializes in delivering integrated marketing solutions that drive business growth for clients.
  • The company focuses on creating data-driven, customer-centric strategies that deliver measurable value and exceptional experiences.
  • Dentsu operates in over 145 countries, providing innovative solutions and insights to some of the world’s most iconic brands.

Company Specialties:

  • Media planning and buying
  • Marketing communications
  • Creative services
  • Performance marketing
  • Data and technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer employees opportunities to work on diverse projects and collaborate with international teams.

πŸ“Š Role Analysis

Career Level: Senior-level role with significant responsibility for client accounts and team management.

Reporting Structure: The Account Director reports directly to the Head of Account Management and oversees an account team.

Work Arrangement: This role is based in Sydney with a hybrid work arrangement, offering flexibility for employees to work from home or the office.

Growth Opportunities:

  • Progression to a leadership role, such as Head of Account Management or Client Service Director.
  • Expanding into new markets or client sectors.
  • Developing expertise in specific areas, such as digital transformation or data-driven marketing.

ASSUMPTION: As a large, global organization, Dentsu offers numerous growth opportunities for employees who demonstrate strong performance and leadership potential.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): 105 York St, South Melbourne, Victoria, AU

Geographic Context:

  • Sydney is a vibrant, multicultural city with a strong economy and a thriving advertising industry.
  • The office is located in the heart of the city, offering easy access to public transportation, shops, and restaurants.
  • The city enjoys a mild, Mediterranean climate with warm, dry summers and cool, wet winters.

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work arrangements.

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to balance the benefits of working from home with the collaboration and socialization of an office environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video screening with the HR team.
  • In-person or video interview with the hiring manager and a member of the leadership team.
  • Final round interview with the Head of Account Management.

Key Assessment Areas:

  • Strategic thinking and problem-solving skills.
  • Client management and relationship-building abilities.
  • Team leadership and mentoring capabilities.
  • Industry knowledge and understanding of media trends.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the company, its clients, and the industry trends in your application materials.
  • Prepare examples of your strategic thinking, client management, and team leadership skills for the interview.

ATS Keywords: Account Director, Media Agency, B2B, Client Management, Team Leadership, Strategic Thinking, Media Planning, Media Buying, Client Relationship Management, Campaign Execution, Performance Optimization, Global Accounts, Hybrid Work Arrangement

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, client management, and team leadership skills, as well as their cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Media planning and buying platforms (e.g., MediaMath, Google Ads, Facebook Ads)
  • Campaign management and analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Project management software (e.g., Asana, Trello, Microsoft Project)
  • Collaboration and communication tools (e.g., Microsoft Office, Google Workspace, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Innovation
  • Excellence

Work Style:

  • Fast-paced and dynamic environment
  • Collaborative and team-oriented culture
  • Focus on strategic thinking and problem-solving
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you able to build and maintain strong client relationships?
  • Do you have experience leading and mentoring teams?
  • Are you comfortable working with global accounts and collaborating with international teams?

ASSUMPTION: Dentsu values employees who are collaborative, creative, and innovative, with a strong focus on delivering exceptional client experiences.

⚠️ Potential Challenges

  • Managing multiple client accounts and priorities simultaneously.
  • Working with global accounts and coordinating with international teams.
  • Keeping up with industry trends and technological advancements in media and advertising.
  • Balancing strategic thinking with hands-on client engagement and campaign execution.

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to staying informed about industry developments.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other account director positions in its focus on B2B and technology clients, as well as the requirement to work with global accounts.
  • As a global leader in media, digital, and creative communications, Dentsu offers unique opportunities for employees to work on diverse projects and collaborate with international teams.
  • Career progression in this role could lead to leadership positions within the agency or expansion into new markets or client sectors.

ASSUMPTION: While this role shares similarities with other account director positions, its focus on B2B and technology clients and global accounts sets it apart and offers unique opportunities for growth and development.

πŸ“ Sample Projects

  • Developing and executing a strategic media plan for a global technology client, coordinating with international teams to ensure consistent messaging and brand alignment across multiple markets.
  • Managing a team to deliver a successful pitch for a new B2B client, demonstrating a deep understanding of the client's business and industry trends, and presenting innovative media solutions that drive business growth.
  • Optimizing the performance of an existing campaign for a B2B client, analyzing data and insights to identify opportunities for improvement and implementing strategic adjustments to enhance results.

ASSUMPTION: These sample projects illustrate the strategic thinking, client management, and team leadership skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical client portfolio for this role and the industry trends that are currently impacting their businesses?
  • How does the agency support the professional development and growth of its account directors?
  • What is the typical team structure for an account director, and how does the role collaborate with other departments within the agency?
  • How does the agency approach global account management, and what resources are available to support the success of these clients?
  • What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the industry, as well as their strategic thinking and problem-solving skills.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the dentsu careers page.
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the company, its clients, and the industry trends.
  • Prepare examples of your strategic thinking, client management, and team leadership skills for the interview.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.