📌 Core Information
🔹 Job Title: Deo & Baby Content and PC Community Lead
🔹 Company: Unilever
🔹 Location: Tangerang, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for the Deo & Baby category
- Building and maintaining relationships with communities relevant to Personal Care brands
- Managing KOL/influencer strategies and activities for brands in the Deo & Baby category
- Collaborating with internal and cross-functional teams to carry out campaigns through KOLs
- Working with senior stakeholders to prioritize and align digital strategies with business goals and objectives
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience in media, digital marketing, and community engagement, with a strong understanding of the Deo & Baby category and Personal Care brands.
📋 Key Responsibilities
✅ Own and build Media and digital marketing strategy for Deo & Baby Category, prioritized with senior stakeholders, aligned with business goals and objectives
✅ Oversee campaigns across various digital channels, such as social media, search, display, video, and influencer marketing
✅ Establish and maintain good in-depth relationship with communities relevant for Personal Care brands & products
✅ Develop KOL/Influencer strategy and activities for brands in Deo & Baby, working collaboratively with Brand Team and Global Team
✅ Plan and implement strategies to recruit, retain, and help KOLs to grow inside the community
✅ Collaborate with internal and cross-functional teams to carry out campaigns through KOLs under management
ASSUMPTION: The role involves a high level of strategic planning, execution, and collaboration with various teams. The ideal candidate will have strong project management skills, excellent communication abilities, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7+ years of experience in Media, Digital Marketing, Social Media, and Community Engagement
Required Skills:
- Excellent written and verbal communication skills
- Strong project management experience
- Excellent analytical skills
- Proficient in social listening, data analytics tools, and techniques
- Experience in managing partnership with communities
- Experience in overseeing media executions, including planning and optimizing spend
- Knowledge of digital content production and deployment processes
- Updated on trends in Key Opinion Leaders (KOLs) and influencer marketing
- Strong networking and relationship-building skills
- Fully operational knowledge and experience of Martech and Adtech, digital platforms, media metrics, data audiences, and analytics tools
Preferred Skills:
- Fluency in Indonesian
- Experience working with marketing stakeholders/agencies
- Creative mindset with the ability to think outside the box
ASSUMPTION: The ideal candidate will have a strong background in media, digital marketing, and community engagement, with a proven track record of driving brand equity and business growth through digital strategies.
💰 Compensation & Benefits
Salary Range: IDR 30,000,000 - 40,000,000 per year (industry standard for a mid-senior level role in Indonesia)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Unilever products
- Learning and development opportunities
- Flexible working hours
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for a mid-senior level role in Indonesia. Benefits are subject to change and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the Personal Care and Home Care sectors
Company Size: Large (10,001+ employees)
Founded: 1872, in the United Kingdom
Company Description:
- Unilever is a British multinational consumer goods company, headquartered in London, England
- The company's products include foods, beverages, cleaning agents, beauty products, and personal care products
- Unilever is one of the largest manufacturers in the world, with operations in over 190 countries
- The company's mission is to make sustainable living commonplace, with a vision to achieve net-zero emissions by 2039
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever is a large, multinational company with a strong focus on sustainability and social responsibility. The company's diverse portfolio of brands and products offers a wide range of career opportunities in various fields, including marketing, advertising, and digital strategy.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Director for the Deo & Baby category
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to take on additional responsibilities and lead a team as the role evolves
- Opportunities for career progression within the Marketing function or other areas of the business
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and lead a team as the role evolves. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with collaborative workspaces and meeting rooms
Office Location(s): Grha Unilever, Tangerang, Indonesia
Geographic Context:
- Tangerang is a city in the Banten province of Indonesia, located approximately 20 kilometers west of Jakarta
- The city is known for its industrial areas and is home to several multinational corporations
- Tangerang offers a mix of urban and suburban living, with easy access to beaches, shopping centers, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The office environment is collaborative and modern, with a focus on employee well-being and productivity. The ideal candidate will be comfortable working in a dynamic, fast-paced office setting and thrive in a multicultural environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews with the hiring manager and other stakeholders
- Final round interviews, which may include case studies or presentations
- Background and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Unilever's values
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required skills
- Research Unilever's mission, values, and culture to show your enthusiasm and alignment with the company
- Be prepared to discuss your understanding of the Deo & Baby category and Personal Care brands
ATS Keywords: Media, Digital Marketing, Social Media, Community Engagement, Project Management, Communication, Data Analytics, Content Creation, Influencer Marketing, Networking, Leadership, Agility, Creativity, Collaboration, Consumer Understanding, Emotional Intelligence
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a strong focus on assessing the candidate's strategic thinking, communication skills, and cultural fit. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.
🛠 Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Digital marketing tools (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Data analytics tools (e.g., Google Analytics, Facebook Insights, Tableau)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
ASSUMPTION: The ideal candidate will have experience with a wide range of digital marketing tools, data analytics platforms, and project management software. Familiarity with industry-specific tools and technologies is also a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Responsibility
- Winning Together
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Agile and adaptable to change
- Inclusive and respectful of diverse perspectives
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do your personal values align with Unilever's company values?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach building and maintaining relationships with diverse communities, both online and offline?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Unilever, with a collaborative work style, a commitment to excellence, and a passion for driving sustainable business growth. They will also be adaptable, inclusive, and committed to Unilever's values and mission.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and high expectations
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Balancing the needs of various stakeholders, including senior leadership, cross-functional teams, and community members
- Keeping up with the latest trends and best practices in digital marketing, influencer marketing, and community engagement
- Navigating a large, multinational organization with complex reporting structures and decision-making processes
ASSUMPTION: The ideal candidate will be proactive, results-driven, and able to thrive in a dynamic, fast-paced environment. They will also be able to manage multiple projects simultaneously, balance the needs of various stakeholders, and keep up with the latest industry trends and best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on the Deo & Baby category and Personal Care brands, as well as its emphasis on community engagement and influencer marketing
- Compared to other marketing roles at Unilever, this position requires a strong understanding of the Deo & Baby category and Personal Care brands, as well as experience in community engagement and influencer marketing
- Career progression in this role may lead to opportunities in other marketing functions or areas of the business, such as brand management, product development, or sales
ASSUMPTION: The ideal candidate will have a strong background in media, digital marketing, and community engagement, with a proven track record of driving brand equity and business growth through digital strategies. They will also be eager to take on new challenges and grow within the organization.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new Deo & Baby product launch, including influencer partnerships and community engagement activities
- Conducting a comprehensive audit of the Deo & Baby category's digital presence and making data-driven recommendations for improvement
- Managing a team of KOLs and influencers to create and share user-generated content that drives brand awareness and engagement
- Collaborating with cross-functional teams to develop and implement a comprehensive content strategy for the Deo & Baby category, including owned, earned, and paid media channels
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive brand equity and business growth through digital strategies.
❓ Key Questions to Ask During Interview
- Can you describe the most significant digital marketing campaign you've led, and what were the outcomes?
- How do you approach building and maintaining relationships with communities relevant to Personal Care brands, and what strategies have you used in the past?
- Can you provide an example of a time when you had to pivot your digital marketing strategy due to changing market conditions or feedback, and how did you handle it?
- How do you ensure that your digital marketing strategies align with Unilever's overall business goals and objectives, and how do you measure their success?
- Can you describe your experience working with KOLs and influencers, and how have you ensured their content aligns with the brand's values and messaging?
ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience and achievements in digital marketing, community engagement, and influencer marketing. They will also be able to demonstrate their ability to think strategically, adapt to change, and drive business growth.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
