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Deputy Director of Content Strategy

Dow Jones
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Deputy Director of Content Strategy

πŸ”Ή Company: Dow Jones

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Editorial/Journalism

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Steering a team in developing content strategy for a newsroom focused on creating distinctive journalism
  • Balancing rapid recommendations during breaking news with long-term strategic initiatives
  • Championing analytics across the newsroom and turning audience data into actionable insights
  • Cultivating a culture of experimentation, data-driven decision-making, and cross-functional collaboration
  • Launching and shepherding deep-dive content analyses that shape and plan coverage

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to lead and mentor a high-performing team. It also demands a deep understanding of the competitive digital news media landscape and a passion for driving audience engagement.

πŸ“‹ Key Responsibilities

βœ… Support the Director of Content Strategy in establishing priorities for the team and ensuring urgent delivery of impact in the newsroom

βœ… Lead and mentor a high-performing team of audience strategists and editors

βœ… Translate newsroom priorities into clear, measurable content strategies

βœ… Champion analytics across the newsroom and turn audience data into actionable insights

βœ… Present to senior leaders and share learnings broadly to inform coverage

βœ… Launch and shepherd deep-dive content analyses that shape and plan coverage, and answer strategic questions about and beyond coverage

βœ… Anticipate emerging news trends and innovate story formats to maximize impact and keep our coverage ahead of the curve

βœ… Relentlessly advocate for the needs of our audiences

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. It requires the ability to balance short-term needs with long-term goals and to communicate effectively with various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)

Experience: 10+ years of experience in digital newsrooms with expertise in editorial strategy and some combination of audience development, analytics, reporting and editing, video and audio, production, or project management

Required Skills:

  • Proven ability to lead teams that achieve substantial audience growth and boost subscriber engagement
  • Exceptional analytical skillsβ€”adept at extracting insights from data, crafting clear narratives for news leaders, and recommending actionable solutions
  • Expertise with web analytics tools; SQL, Python, or other data-analysis languages are a plus
  • Excellent communication skills, both written and verbal, with a talent for influencing senior stakeholders and driving cross-departmental alignment
  • Demonstrated success in building trust, collaborating effectively, and forging consensus across teams
  • Deep understanding of and passion for the competitive digital news media landscape
  • Self-starter comfortable identifying challenges and opportunities, with the drive to develop and implement solutions

Preferred Skills:

  • Fluency in additional languages
  • Experience with content management systems (CMS)
  • Knowledge of SEO best practices

ASSUMPTION: Candidates should have a strong background in digital newsrooms and a proven track record of driving audience engagement through data-driven strategies.

πŸ’° Compensation & Benefits

Salary Range: $140,000 - $170,000 per year

Benefits:

  • Health, retirement, and savings benefits
  • Caregiving, emotional wellbeing, and transportation benefits
  • Elective benefits

Working Hours: Full-time position with standard business hours, but may require flexibility during breaking news events

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual offer may vary based on the candidate's experience, skills, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. It is home to leading publications and products such as the Wall Street Journal, Barron's, MarketWatch, and Factiva.

Company Size: Dow Jones has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Dow Jones was founded in 1882 and has a rich history of delivering high-quality, reliable news and information to its readers.

Company Description:

  • Dow Jones is committed to producing unrivaled quality content for more than 130 years
  • It has one of the world’s largest news-gathering operations globally
  • Dow Jones is home to leading publications and products that cater to a wide range of audiences

Company Specialties:

  • Business News
  • Risk & Compliance
  • Market Intelligence
  • Private Markets
  • Digital Media
  • Wealth Management
  • Algorithmic & Quantitative Trading
  • Research & Knowledge Management
  • News Archives
  • Conferences
  • Market Moving News
  • Investment Banking

Company Website: Dow Jones

ASSUMPTION: Dow Jones is a well-established company with a strong reputation for delivering high-quality news and information. Its mid-sized employee base offers opportunities for collaboration and growth, while its extensive history ensures a stable and reliable work environment.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Director of Content Strategy and overseeing a team of audience strategists and editors.

Reporting Structure: The Deputy Director of Content Strategy will report to the Director of Content Strategy and oversee a team of audience strategists and editors.

Work Arrangement: This is an on-site role based in New York, NY, with standard business hours. However, flexibility may be required during breaking news events.

Growth Opportunities:

  • Potential advancement to the Director of Content Strategy role or other senior leadership positions within the organization
  • Opportunities to expand skills and expertise through collaboration with other departments and teams
  • Chances to work on high-impact projects that shape the future of the Wall Street Journal's content strategy

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative news organization.

🌍 Location & Work Environment

Office Type: The Wall Street Journal's headquarters is located in New York, NY, offering a fast-paced, global newsroom environment with ample opportunities for collaboration and growth.

Office Location(s): 1211 6th Ave, New York, NY 10036, US

Geographic Context:

  • New York, NY, is a major global hub for finance, business, and media, providing ample opportunities for networking and professional development
  • The city offers a diverse range of cultural, recreational, and dining options
  • New York, NY, has a competitive job market, with many opportunities for career growth and advancement

Work Schedule: Standard business hours with flexibility required during breaking news events

ASSUMPTION: The fast-paced, global newsroom environment offers a dynamic and challenging work environment with ample opportunities for collaboration and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or video interview with the team
  • Final interview with senior leadership

Key Assessment Areas:

  • Analytical skills and data-driven decision-making
  • Communication and presentation skills
  • Leadership and team management skills
  • Understanding of the competitive digital news media landscape
  • Cultural fit and alignment with Dow Jones' values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the Wall Street Journal's content strategy and audience needs
  • Showcase your ability to lead and manage a high-performing team
  • Prepare examples of your data-driven decision-making and strategic thinking

ATS Keywords: Content Strategy, Audience Development, Analytics, Editorial Strategy, Communication, Leadership, Data-Driven Decision-Making, Collaboration, Innovation, News Judgment, Project Management, Digital Journalism, Experimentation, SQL, Python, Video Production, Audio Production

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on analytical skills, strategic thinking, and leadership abilities. Applicants should be prepared to demonstrate their understanding of the Wall Street Journal's content strategy and audience needs, as well as their ability to lead and manage a high-performing team.

πŸ› οΈ Tools & Technologies

  • Web analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Data analysis languages (e.g., SQL, Python)
  • Content management systems (e.g., WordPress, Drupal)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with web analytics tools, data analysis languages, and project management tools is essential for success in this role. Experience with content management systems is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Independence
  • Customer Focus
  • Innovation

Work Style:

  • Fast-paced and dynamic newsroom environment
  • Collaborative and cross-functional teamwork
  • Data-driven decision-making and continuous improvement
  • Strong focus on audience engagement and subscriber growth

Self-Assessment Questions:

  • Do I have a strong passion for driving audience engagement and subscriber growth?
  • Am I comfortable working in a fast-paced, dynamic newsroom environment?
  • Do I have strong analytical skills and the ability to turn data into actionable insights?
  • Can I effectively lead and manage a high-performing team?
  • Am I comfortable working collaboratively and driving cross-functional alignment?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with Dow Jones' values and a comfortable working style in the fast-paced, dynamic newsroom environment. They will also possess strong analytical skills, leadership abilities, and a passion for driving audience engagement and subscriber growth.

⚠️ Potential Challenges

  • Managing a high-performing team in a fast-paced, dynamic newsroom environment
  • Balancing short-term newsroom needs with long-term strategic initiatives
  • Keeping up with the competitive digital news media landscape and emerging trends
  • Ensuring the Wall Street Journal's content strategy remains ahead of the curve

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a dynamic and innovative news organization. Successful candidates will be able to navigate the fast-paced newsroom environment and balance short-term needs with long-term strategic initiatives.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on content strategy for a global newsroom and requires a strong balance of analytical, leadership, and communication skills
  • Similar roles in other organizations may have a narrower focus on audience development, analytics, or editorial strategy
  • Career progression in this role may lead to senior leadership positions within the organization, such as Director of Content Strategy or other editorial leadership roles

ASSUMPTION: This role offers a unique opportunity to shape the content strategy of a global newsroom and drive audience engagement and subscriber growth. Successful candidates will possess a strong balance of analytical, leadership, and communication skills and be comfortable working in a fast-paced, dynamic newsroom environment.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive content strategy for a major news event or breaking news story
  • Conducting a deep-dive content analysis to inform coverage and identify opportunities for audience growth
  • Launching and managing a pilot project to test and refine new content formats or storytelling techniques

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and innovative nature of the Deputy Director of Content Strategy role. Successful candidates will be able to demonstrate their ability to lead and manage similar projects in a fast-paced newsroom environment.

❓ Key Questions to Ask During Interview

  • Can you describe the current content strategy for the Wall Street Journal and how this role will contribute to its evolution?
  • How does the team collaborate with other departments, such as coverage, audience development, operations, product, and marketing, to drive cross-functional alignment and impact?
  • What are the most pressing challenges facing the Wall Street Journal's content strategy, and how can this role help address them?
  • How does the organization support the professional growth and development of its employees, particularly in this role?
  • What is the work-life balance like for this role, and how does the organization support employees' well-being and work-life integration?

ASSUMPTION: These key questions will help applicants better understand the role, the team, and the organization, as well as assess their fit for the position and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your data-driven decision-making and strategic thinking
  • Prepare for interviews by researching the Wall Street Journal's content strategy and audience needs
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.