Deputy Head of Marketing (f/m/d) - LAOLA1

📌 Core Information

🔹 Job Title: Deputy Head of Marketing (f/m/d) - LAOLA1

🔹 Company: Sportradar

🔹 Location: Vienna, Wien, Austria

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Mon, March 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a small marketing team and overseeing their professional development
• Managing strategic budget planning and resource allocation
• Executing marketing campaigns to boost brand presence
• Data-driven marketing optimizations and strategic thinking

ASSUMPTION: The role likely involves working closely with senior marketing leadership to ensure alignment with the overall company marketing strategy.

📋 Key Responsibilities

✅ Provide guidance and leadership to a team of three marketing professionals

✅ Develop and execute strategic marketing plans with budget oversight

✅ Negotiate and conclude barter deals to enhance brand visibility

✅ Collaborate with external agencies for media, creative, and PR activities

✅ Plan and implement targeted marketing campaigns and events

✅ Analyze KPIs to consistently improve marketing strategies

✅ Refine LAOLA1’s digital brand identity and strategy

ASSUMPTION: Responsibilities assume interaction with diverse stakeholders such as agency partners, internal teams, and possibly clients.

🎯 Required Qualifications

Education: Degree in marketing, communication, business administration, or similar field

Experience: Several years of marketing experience in digital or sports domains

Required Skills:

• Team leadership and development
• Strategic and analytical thinking
• Fluency in German and English

Preferred Skills:

• Experience with digital marketing tools and platforms
• Creativity and hands-on implementation skills

ASSUMPTION: Fluency in both English and German suggests a need for communication in a bilingual environment.

💰 Compensation & Benefits

Salary Range: Competitive, based on qualifications and experience

Benefits:

• Hybrid working model with flexible hours
• Mobility options including free annual transport pass, biking incentives, or parking
• Access to diverse employee-driven activities and facilities

Working Hours: 40 hours per week with flexibility

ASSUMPTION: Benefits emphasize work-life balance and employee well-being through diverse offerings.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specializing in sports technology

Company Size: Approximately 3,735 employees, indicating a substantial international presence

Founded: 2001, with a history of innovation in sports tech

Company Description:

• Leader in providing sports data and digital solutions
• Trusted partner to major sports organizations worldwide
• Commitment to sports integrity and innovative technology

Company Specialties:

• Sports-related live data and odds solutions
• Virtual sports betting
• Integrity services

Company Website: www.sportradar.com

ASSUMPTION: Extensive collaborations and industry partnerships highlight growth and technological prowess in the sports sector.

📊 Role Analysis

Career Level: Senior level with leadership responsibilities

Reporting Structure: Reports to Head of Marketing or similar executive roles

Work Arrangement: Hybrid, balancing on-site collaboration with remote flexibility

Growth Opportunities:

• Potential to influence company’s strategic direction
• Opportunities to engage with high-profile sports brands
• Access to internal learning and development courses

ASSUMPTION: The dynamic and growth-oriented nature of the company suggests opportunities for vertical and horizontal career advancement.

🌍 Location & Work Environment

Office Type: Modern office in central Vienna with state-of-the-art facilities

Office Location(s): Vienna, in proximity to public transport and vibrant city life

Geographic Context:

• Access to Vienna’s rich cultural and professional landscape
• Integration into a global team with diverse nationalities
• Central European location facilitating business travel

Work Schedule: Standard working hours with opportunities for flexible arrangements

ASSUMPTION: Location in a highly connected area suggests ease of collaboration with global teams and travel benefits.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening with a focus on qualifications
• Technical and skills assessment for role alignment
• Final interview rounds with senior management

Key Assessment Areas:

• Strategic thinking and leadership
• Analytical and negotiation skills
• Cultural fit within the dynamic team environment

Application Tips:

• Highlight leadership and strategic marketing achievements
• Showcase fluency in German and English with examples
• Provide insights into handling dynamic and digital marketing environments

ATS Keywords: Team Leadership, Digital Marketing, Strategic Planning, Agency Management, Budget Management

ASSUMPTION: The multi-stage interview process underscores the need for a blend of technical expertise and interpersonal skills.

🛠️ Tools & Technologies

• Marketing analytics platforms
• CRM and digital communication tools
• Content management and campaign planning software

ASSUMPTION: Given the digital marketing focus, proficiency in modern analytics and communication tools is likely essential.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Innovation and integrity
• Collaboration and teamwork

Work Style:

• Proactive and self-starter attitude
• Adaptable and flexible in dynamic settings
• Collaborative approach to problem-solving

Self-Assessment Questions:

• How do you manage team dynamics in high-pressure situations?
• What strategies do you use to negotiate successful partnerships?
• How do you adapt marketing strategies to different cultural contexts?

ASSUMPTION: The focus on diversity suggests a thriving environment for collaborative, culturally sensitive professionals.

⚠️ Potential Challenges

• Adapting quickly to rapidly evolving market trends
• Handling diverse stakeholder expectations
• Balancing strategic oversight with hands-on duties
• Navigating complex agency relationships

ASSUMPTION: The competitive sports technology sector may demand continuous skill enhancement and strategic agility.

📈 Similar Roles Comparison

• Chief Marketing Officers may have broader strategic oversight
• Brand Managers focus more on specific branding initiatives
• Regional Marketing Leads concentrate on localized strategies

ASSUMPTION: This role likely involves a blend of strategic oversight and tactical execution more typical of mid-to-senior level positions.

📝 Sample Projects

• Developing and launching a high-impact sports ad campaign
• Negotiating international media partnerships for event sponsorship
• Executing data-driven marketing optimizations for digital platforms

ASSUMPTION: Projects will likely capitalize on digital trends and market data analysis for effective impact.

❓ Key Questions to Ask During Interview

• What are the current strategic priorities for the marketing team?
• How does Sportradar differentiate its brand in the competitive sports tech sector?
• What does success look like for the Deputy Head of Marketing within the first 12 months?
• Can you describe Sportradar’s approach to supporting employee development?
• How are data and analytics integrated into your marketing decision-making process?

ASSUMPTION: These questions aim to probe company strategy, support structures, and the integration of data analytics into marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Sportradar Careers
• Prepare an updated resume tailored to highlight strategic marketing and leadership skills
• Gather professional references attesting to your management experience
• Compile a portfolio of past marketing campaigns or projects, if applicable
• Follow up respectfully after submission to confirm receipt and express your interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.