📌 Core Information
🔹 Job Title: Deputy Head of Social Media
🔹 Company: dmg::media
🔹 Location: New York City
🔹 Job Type: On-site, Full-time
🔹 Category: Media & Journalism
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the social media team to drive traffic and engagement across multiple platforms
- Collaborating with editors and writers to pitch content and advise on headlines
- Monitoring and analyzing trends to inform strategy
- Working closely with SEO, audience, and social video teams to grow traffic and maintain platform coherence
- Experience in a fast-paced news environment with proven traffic and engagement driving skills
ASSUMPTION: This role requires a strong understanding of social media platforms, their algorithms, and the ability to work effectively in a fast-paced newsroom.
📋 Key Responsibilities
✅ Alongside the US Head of Social, run the social media team, providing clear feedback and driving traffic and engagement across a plethora of platforms
✅ Work closely with all editors and writers to pitch content and advise on headlines for different social media platforms
✅ Monitor and analyze key trends in traffic across social media platforms and advise on strategy in the short, medium, and long term
✅ Search for new traffic-driving areas across social media platforms and work with the US Head of Social to test identified areas of growth
✅ Work closely with SEO and audience teams to grow the Daily Mail’s traffic and authority in the US
✅ Work closely with the social video team to ensure all platforms are properly maintained and have a coherent voice
ASSUMPTION: This role may require working nights, weekends, and holidays during major events.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in social media in a fast-paced news environment
Required Skills:
- Proven experience driving traffic and engagement on social media
- Experience writing headlines for social media, creating digital assets, and understanding of social media algorithms
- Experience using Meta platforms, Meta for Business, X, Reddit, and social media analytics tools
- Strong leadership and team management skills
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with SEO and audience growth strategies
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their editorial work and active/professional social media accounts.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 depending on experience
Benefits:
- Competitive benefits package
- Opportunities for career development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time, with flexibility to work nights, weekends, and holidays during major events
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, specifically digital media and publishing
Company Size: Medium (1,001-5,000 employees), offering ample opportunities for collaboration and growth
Founded: 1902 (as Daily Mail), with a rich history in journalism and a strong global presence
Company Description:
- Dailymail.com is the world’s largest English-language newspaper website, with over 220 million monthly unique visitors
- Part of dmg media, a global media organization with excellent career development opportunities
- Committed to increasing diversity and maintaining an inclusive workplace culture
Company Specialties:
- Content creation and distribution
- Information services and analytics
- Media and venture capital investments
- SaaS and online media platforms
Company Website: dmgt.com
ASSUMPTION: dmg media is a global organization with a strong focus on digital media and publishing, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth into leadership roles
Reporting Structure: Reports directly to the US Head of Social, with potential to lead the team in their absence
Work Arrangement: On-site, with flexibility to work remotely during major events
Growth Opportunities:
- Progression into a Head of Social role or other leadership positions within the organization
- Expansion of skills and knowledge through collaboration with various teams and departments
- Potential to work on high-profile projects and events
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to leadership positions within the organization.
🌍 Location & Work Environment
Office Type: Urban office in New York City
Office Location(s): 51 Astor Place, New York, NY 10003
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment and dining options
- Easy access to public transportation and major highways
- Competitive job market with numerous opportunities for professional growth
Work Schedule: Full-time, with flexibility to work nights, weekends, and holidays during major events
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the US Head of Social to discuss the role and assess relevant skills and experience
- Final interview with senior leadership to discuss career goals and fit within the organization
Key Assessment Areas:
- Understanding of social media platforms and algorithms
- Ability to drive traffic and engagement in a fast-paced newsroom
- Leadership and team management skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Include links to your editorial work and active/professional social media accounts
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure
ATS Keywords: Social Media, Traffic Driving, Engagement, Content Pitching, Headline Writing, Digital Assets, Social Media Algorithms, Meta Platforms, Social Media Analytics, SEO, Audience Growth, Social Video, Trend Analysis, Team Leadership, Feedback Provision, Fast-Paced Environment
ASSUMPTION: The application process may take several weeks, with a focus on assessing the candidate's fit for the role and the organization's culture.
🛠️ Tools & Technologies
- Meta platforms (Facebook, Instagram, etc.)
- Meta for Business
- X (formerly Twitter)
- Reddit
- Social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
ASSUMPTION: Familiarity with industry-standard social media management and analytics tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Diversity and Inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible, with a focus on meeting deadlines
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with various teams and departments?
- Do you have strong leadership and team management skills?
- Are you adaptable and able to meet tight deadlines?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and have strong leadership and team management skills.
⚠️ Potential Challenges
- Working nights, weekends, and holidays during major events
- Managing a team in a fast-paced newsroom environment
- Keeping up with the ever-changing landscape of social media platforms and algorithms
- Balancing the demands of multiple teams and departments
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Strategist, but with a greater emphasis on leadership and team management
- In the media and journalism industry, this role is unique in its focus on driving traffic and engagement in a fast-paced newsroom environment
- Career progression may include roles such as Head of Social, Director of Social Media, or other leadership positions within the organization
ASSUMPTION: This role offers unique opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and implementing a social media strategy to drive traffic and engagement for a major news event
- Collaborating with the SEO team to optimize content for search engines and social media platforms
- Working with the social video team to create and distribute engaging video content across multiple platforms
ASSUMPTION: These projects demonstrate the candidate's ability to work collaboratively and effectively in a fast-paced newsroom environment.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the organization's long-term goals and strategies for growth and expansion?
- What opportunities are there for professional development and career growth within the organization?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Include links to your editorial work and active/professional social media accounts
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work under pressure
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
