📌 Core Information
🔹 Job Title: Deputy Manager - Marketing
🔹 Company: Mahindra & Mahindra Limited
🔹 Location: Indore, Madhya Pradesh, India
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing marketing strategies and ensuring effective execution
- Collaborating with various teams to drive brand awareness and customer engagement
- Working in the automotive industry, focusing on marketing strategies for vehicles
- Managing a team and providing guidance to ensure marketing objectives are met
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in marketing, preferably within the automotive industry, and be comfortable managing teams.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to promote Mahindra vehicles
✅ Collaborate with cross-functional teams to ensure consistent branding and messaging
✅ Monitor and analyze market trends to identify opportunities and threats
✅ Manage marketing budgets and allocate resources effectively
✅ Lead and mentor a team of marketing professionals to achieve marketing objectives
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management. The ideal candidate will have experience in all these areas.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 2-5 years of experience in marketing, with a focus on the automotive industry
Required Skills:
- Proven experience in marketing strategy development and execution
- Strong analytical skills and data-driven decision making
- Excellent communication and interpersonal skills
- Proven team management and leadership skills
- Fluency in English
Preferred Skills:
- Master's degree in Marketing or a related field
- Experience with CRM software and marketing automation tools
- Bilingual or multilingual skills
ASSUMPTION: While a Master's degree is not required, it may be beneficial for candidates looking to advance their careers in marketing. Additionally, experience with CRM software and marketing automation tools is highly desirable but not strictly required.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards)
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on Mahindra vehicles
- Opportunities for professional development and growth
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in India. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. Mahindra & Mahindra Limited is one of the largest vehicle manufacturers in India, with a presence in various automotive segments.
Company Size: 10,001+ employees. As a large organization, Mahindra offers numerous opportunities for career growth and development.
Founded: 1945. Mahindra has a rich history and a strong reputation in the Indian automotive industry.
Company Description:
- Mahindra & Mahindra Limited is a multinational automobile manufacturing corporation headquartered in Mumbai, India.
- The company is involved in the manufacturing of automobiles, tractors, motorcycles, and engines, among other products.
- Mahindra is committed to sustainability and has been recognized for its efforts in this area.
Company Specialties:
- Automotive manufacturing
- Tractor manufacturing
- Research and development
- Marketing and sales
- Human resources
Company Website: http://jobs.mahindracareers.com
ASSUMPTION: Mahindra & Mahindra Limited is a well-established company with a strong presence in the Indian automotive industry. The company's size and diversity offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management. This role is suitable for candidates with 2-5 years of experience in marketing, looking to take the next step in their careers.
Reporting Structure: The Deputy Manager - Marketing will report directly to the Marketing Manager and will oversee a team of marketing professionals.
Work Arrangement: On-site, full-time. However, flexible work arrangements may be available depending on the candidate's needs and the team's requirements.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate. With Mahindra's diverse business portfolio and global presence, there are numerous paths for career progression.
🌍 Location & Work Environment
Office Type: Corporate office environment. Mahindra's Indore office is a modern, professional space designed to facilitate collaboration and productivity.
Office Location(s): Indore, Madhya Pradesh, India
Geographic Context:
- Indore is the largest city and the commercial capital of Madhya Pradesh, located in central India.
- The city is known for its rich history, cultural heritage, and educational institutions.
- Indore has a tropical wet and dry climate, with hot summers and mild winters.
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible work arrangements may be available depending on the team's requirements and the candidate's needs.
ASSUMPTION: Indore offers a unique blend of history, culture, and modernity, providing a stimulating environment for professionals. The work schedule is typical for a corporate environment, with some flexibility available depending on the team's needs and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Telephonic or video interview with the HR department
- Technical interview with the hiring manager
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing strategy development and execution
- Analytical skills and data-driven decision making
- Communication and interpersonal skills
- Team management and leadership skills
- Cultural fit and alignment with Mahindra's values
Application Tips:
- Tailor your resume to highlight your marketing experience, focusing on strategy development, execution, and team management.
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work in a team.
- Research Mahindra's marketing strategies and be prepared to discuss how you can contribute to their success.
ATS Keywords: Marketing strategy, marketing execution, team management, brand awareness, customer engagement, market analysis, budget management, CRM, marketing automation
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Experience with CRM software and marketing automation tools is highly desirable but not strictly required. The ideal candidate will be comfortable learning new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity and transparency
- Collaboration and teamwork
- Innovation and continuous learning
- Sustainability and social responsibility
Work Style:
- Results-driven and focused on achieving marketing objectives
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration
- Adaptable and comfortable working in a dynamic, fast-paced environment
- Analytical and data-driven, with a strong focus on performance metrics and KPIs
Self-Assessment Questions:
- Do you have experience developing and executing marketing strategies in the automotive industry?
- Are you comfortable managing a team and providing guidance to ensure marketing objectives are met?
- Do you thrive in a collaborative, cross-functional environment and enjoy working with diverse teams?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
ASSUMPTION: Mahindra values candidates who are results-driven, collaborative, and adaptable. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thriving in a collaborative, cross-functional setting.
⚠️ Potential Challenges
- The automotive industry is highly competitive, with constant changes in consumer preferences and market trends. The ideal candidate will be comfortable navigating this dynamic environment and adapting to change.
- This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable managing both strategic planning and tactical execution.
- The role involves managing a team and providing guidance to ensure marketing objectives are met. The ideal candidate will have strong team management and leadership skills.
- Indore has a tropical wet and dry climate, with hot summers and mild winters. Candidates should be comfortable working in this climate and be prepared for the occasional heatwave.
ASSUMPTION: The potential challenges in this role are primarily related to the dynamic nature of the automotive industry, the balance between strategic thinking and hands-on execution, and the need to manage a team effectively. Additionally, candidates should be comfortable working in Indore's climate.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a narrower focus on marketing strategy development and execution, with less emphasis on overall marketing strategy and more focus on tactical execution.
- In the automotive industry, marketing roles often require a strong understanding of the target audience and their preferences. This role is no exception, and the ideal candidate will have experience marketing to automotive customers.
- Career progression in this role could lead to a senior marketing role within the company, with opportunities to expand into other areas of the business, such as product management or business development.
ASSUMPTION: This role is similar to a Marketing Manager role but has a narrower focus on marketing strategy development and execution. The ideal candidate will have experience marketing to automotive customers and be comfortable managing a team to achieve marketing objectives.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new Mahindra vehicle in the Indian market
- Conducting market research to identify trends and opportunities in the automotive industry
- Managing a team to execute a marketing event, such as a vehicle launch or a customer engagement initiative
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they might encounter in this role. The actual projects and responsibilities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the key marketing priorities for the company in the next 12-24 months?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the company?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's marketing priorities, and the opportunities for professional development and growth. Candidates should tailor their questions to the specific company and role they are applying for.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience, focusing on strategy development, execution, and team management
- Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work in a team
- Research Mahindra's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
