Deputy Manager - Marketing - (Primary & Secondary Research)

📌 Core Information

🔹 Job Title: Deputy Manager - Marketing - (Primary & Secondary Research)

🔹 Company: WNS Global Services

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting industry research and market analysis
• Gathering competitive intelligence for WNS and its clients/prospects
• Developing strategy presentations aligning with WNS' service lines and client/prospect requirements
• Leveraging a broad set of resources for data collection and analysis
• Effective communication of research outputs through structured end-products

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of IT and BPM business.

📋 Key Responsibilities

✅ Conduct industry research and market analysis

✅ Gather competitive intelligence for WNS and its clients/prospects

✅ Develop strategy presentations aligning with WNS' service lines and client/prospect requirements

✅ Leverage a broad set of resources for data collection and analysis

✅ Organize, analyze, synthesize, and summarize data using appropriate analytical methodologies and frameworks

✅ Conduct quantitative analysis (e.g., statistical analysis, financial data analysis, etc.) as necessary

✅ Communicate research outputs through structured end-products such as presentations, spreadsheets, reports, etc.

ASSUMPTION: This role involves a significant amount of data analysis and interpretation, requiring strong analytical and problem-solving skills.

🎯 Required Qualifications

Education: Minimum: BE, BTech; Preferred: Post-Graduation (MBA/MMS/PGDM/PGP/MCom)

Experience: 2-5 years of relevant experience in market research, business analysis, or a related field

Required Skills:

• Market analysis
• Competitive intelligence
• Quantitative analysis
• Qualitative analysis
• Data synthesis
• Presentation skills
• Communication skills
• IT knowledge
• BPM knowledge
• Research skills
• Analytical skills
• Financial analysis
• Statistical analysis
• Client profiling
• Strategy development
• Resource leveraging

Preferred Skills:

• Experience in the IT and BPM industry
• Fluency in multiple languages

ASSUMPTION: While a post-graduate degree is preferred, candidates with relevant experience and strong analytical skills may also be considered.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated, based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexibility for project demands

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: WNS Global Services operates in the Business Consulting and Services industry, focusing on digital-led business transformation and services.

Company Size: WNS Global Services has 10,001+ employees globally, providing a large and diverse work environment.

Founded: WNS Global Services was founded in 1996 and has since grown into a global company with operations in multiple countries.

Company Description:

• WNS Global Services is a global digital-led business transformation and services company.
• The company combines deep industry knowledge with technology, analytics, and process expertise to co-create innovative, digitally-led transformational solutions with over 600+ clients across various industries.
• WNS delivers an entire spectrum of transformative solutions, including industry-specific offerings, customer experience services, finance and accounting, human resources, procurement, and data-led analytics solutions.

Company Specialties:

• Business Transformation Services
• Digital Transformation Services
• Data-led Analytics Solutions & Services
• Finance & Accounting Services and Consulting
• Customer Experience Services
• Procurement Transformation Services
• Industry-specific Process Management Services
• Risk Management Services
• Legal Services

Company Website: http://www.wns.com

ASSUMPTION: WNS Global Services is a well-established company with a strong focus on digital-led business transformation and services, providing ample opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of relevant experience.

Reporting Structure: The Deputy Manager reports directly to the Manager or Senior Manager of Marketing.

Work Arrangement: This is an on-site role based in Mumbai, Maharashtra, India.

Growth Opportunities:

• Progression to Manager or Senior Manager roles within the Marketing department
• Expansion into other departments or business units within WNS Global Services
• International assignments or relocation opportunities

ASSUMPTION: With its large employee base and diverse service offerings, WNS Global Services provides ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: The Mumbai office is a modern, professional environment with a collaborative work culture.

Office Location(s): Gate No 4, Plant 10 / 11 Godrej & Boyce Complex Pirojshanagar, LBS Marg Vikhroli (West), Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India.
• The city is known for its diverse culture, vibrant nightlife, and historical sites.
• Mumbai offers a mix of traditional and modern amenities, providing a unique living experience.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands.

ASSUMPTION: The Mumbai office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Analytical skills
• Communication skills
• Problem-solving abilities
• Industry knowledge
• Cultural fit

Application Tips:

• Highlight relevant experience and achievements in market research, business analysis, or a related field
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare for behavioral and situational interview questions focusing on problem-solving, communication, and analytical skills
• Research WNS Global Services and the IT and BPM industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Market analysis, competitive intelligence, quantitative analysis, qualitative analysis, data synthesis, presentation skills, communication skills, IT knowledge, BPM knowledge, research skills, analytical skills, financial analysis, statistical analysis, client profiling, strategy development, resource leveraging

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing analytical, communication, and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Research databases and platforms (e.g., Bloomberg, FactSet, S&P Capital IQ)
• Presentation software (e.g., Microsoft PowerPoint, Google Slides)

ASSUMPTION: The tools and technologies required for this role are standard for market research and business analysis positions, with a focus on data analysis and presentation software.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Collaboration
• Excellence
• Accountability

Work Style:

• Analytical and detail-oriented
• Strong communication and presentation skills
• Ability to work independently and in a team environment
• Adaptability and flexibility in a dynamic work environment

Self-Assessment Questions:

• Do you have a strong analytical mindset and excellent communication skills?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you possess a solid understanding of IT and BPM business?

ASSUMPTION: WNS Global Services values employees who are analytical, detail-oriented, and strong communicators, with a focus on customer focus, collaboration, and excellence.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong time management and prioritization skills
• The competitive intelligence gathering aspect of the role may involve working with sensitive information, requiring discretion and ethical decision-making
• The role may require occasional travel to client sites or other WNS offices for meetings and presentations
• The Mumbai office environment may be fast-paced and demanding, requiring adaptability and resilience

ASSUMPTION: The potential challenges in this role are related to the dynamic work environment, the sensitive nature of some tasks, and the occasional travel requirements.

📈 Similar Roles Comparison

• This role is similar to Market Research Analyst, Business Analyst, and Competitive Intelligence Specialist positions in other companies
• However, this role is unique in its focus on the IT and BPM industry and the requirement for a solid understanding of these sectors
• Career progression in this role may lead to management or senior management positions within the Marketing department or other business units

ASSUMPTION: While this role shares similarities with other market research and business analysis positions, its focus on the IT and BPM industry and the requirement for a solid understanding of these sectors sets it apart.

📝 Sample Projects

• Conducting a comprehensive market analysis for a new service line within WNS Global Services
• Gathering competitive intelligence on a major competitor to inform strategic decision-making
• Developing a client-specific strategy presentation to support a business development initiative

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and project priorities for this role?
• How does this role contribute to the overall success of the Marketing department and WNS Global Services?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• Can you provide an example of a recent project or initiative that this role has supported?

ASSUMPTION: The key questions to ask during the interview focus on understanding the role's priorities, its impact on the company, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience and skills
• Prepare for interview questions focusing on your analytical, communication, and problem-solving skills
• Research WNS Global Services and the IT and BPM industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager within one week after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.