Deputy Manager / Senior Executive, Marketing Communications

📌 Core Information

🔹 Job Title: Deputy Manager / Senior Executive, Marketing Communications

🔹 Company: Keppel Ltd.

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing year-round marketing campaigns to enhance sales and awareness.
• Collaborating with internal teams and external vendors to ensure the success of campaigns and projects.
• Utilizing data analytics to refine marketing strategies aimed at boosting sales conversion and ROI.
• Managing editorial content and promotions across multiple platforms to drive engagement.

ASSUMPTION: This role focuses heavily on both strategic planning and execution, indicating a balanced skill set in analytical and creative thinking is needed.

📋 Key Responsibilities

✅ Plan and implement promotional campaigns to drive sales and awareness.

✅ Liaise and manage relationships with retailers, vendors, and social media agencies.

✅ Utilize data to measure success and develop new marketing strategies for better ROI.

✅ Manage editorial content, promotions, and digital marketing strategies.

✅ Conduct analyses of campaign outcomes and compile post-mortem reports.

✅ Drive revenue through marketing various advertising spaces and new revenue streams.

✅ Oversee concierge operations to ensure smooth daily activities.

✅ Handle administrative tasks related to financial processes and procurement.

✅ Provide ad hoc design support for marketing materials as needed.

ASSUMPTION: The role requires multi-tasking between strategic planning, vendor management, and operational oversight. Prior experience in these areas will guide selection.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

Experience: Minimum of 2 years in Retail/Mall Marketing.

Required Skills:

• Strong communication skills, both verbal and written
• Proficiency in MS Office and design software (Adobe Photoshop, Illustrator, Canva)
• Experience with digital marketing tools and platforms

Preferred Skills:

• Experience in event management and advertising sales
• Knowledge in SEO and conversion rate optimization

ASSUMPTION: The emphasis on digital marketing tools suggests a candidate comfortable with both traditional and contemporary marketing techniques is ideal.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive salary package based on experience and qualifications
• Health and wellness programs
• Professional development opportunities

Working Hours: 40 hours per week

ASSUMPTION: Benefits are assumed to include standard packages typically offered by large corporations, including health insurance and opportunities for growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on sustainable infrastructure and real estate solutions

Company Size: 10,001+ employees, offering a vibrant, multinational work environment

Founded: Not specified

Company Description:

• Global asset manager rooted in sustainability-related solutions
• Operates in more than 20 countries with a diverse asset portfolio
• Manages over S$65 billion in assets

Company Specialties:

• Asset Management
• Digital Connectivity
• Sustainability-related Solutions

Company Website: https://www.keppel.com

ASSUMPTION: The company's large scale and international presence offer extensive networking and career advancement opportunities.

📊 Role Analysis

Career Level: Mid-level position with potential to progress to managerial roles

Reporting Structure: Reports to the head of department or an immediate supervisor

Work Arrangement: On-site, with work primarily in the Singapore office

Growth Opportunities:

• Opportunity for vertical mobility in Marketing Communications
• Possible transition into managerial roles with leadership experience
• Exposure to international marketing strategies

ASSUMPTION: The structure suggests mentorship opportunities and a path for career growth within the company, especially given its global reach.

🌍 Location & Work Environment

Office Type: Corporate office with modern facilities

Office Location(s): 1 HarbourFront Avenue, Level 2, Keppel Bay Tower, Singapore

Geographic Context:

• Centrally located with easy access to public transportation
• Situated in a bustling urban area providing ample business opportunities
• Proximity to key business and financial districts

Work Schedule: Standard work hours with potential additional hours during campaigns

ASSUMPTION: The prime location suggests a dynamic work environment, conducive to networking and business development activities.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening interview
• In-person interview with the hiring team

Key Assessment Areas:

• Marketing strategy development skills
• Ability to analyze and leverage data
• Collaborative and team-working abilities

Application Tips:

• Highlight experience in retail or mall marketing
• Demonstrate proficiency with digital marketing tools and platforms
• Emphasize leadership and communication skills

ATS Keywords: Marketing Communications, Retail Marketing, Digital Marketing, Adobe Illustrator

ASSUMPTION: The application process emphasizes strategic thinking and execution capabilities, key to the role’s demands.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator)
• Microsoft Office Suite
• Social Media Management Tools

ASSUMPTION: Existing proficiency with these tools is essential to effectively perform the job duties from day one.

👔 Cultural Fit Considerations

Company Values:

• Innovation and sustainability
• Commitment to stakeholder value
• Teamwork and collaboration

Work Style:

• Emphasis on proactive and forward-thinking approaches
• Collaboration across international teams
• Flexibility and adaptability to changing markets

Self-Assessment Questions:

• Do I thrive in dynamic and fast-paced environments?
• Am I adept at communicating with diverse teams?
• Can I align personal goals with the company's vision of sustainability?

ASSUMPTION: Individuals who value sustainability and innovation will find alignment with Keppel’s corporate culture and objectives.

⚠️ Potential Challenges

• Balancing multiple projects simultaneously
• Keeping up with rapid industry changes and evolving digital tools
• Navigating complex stakeholder relationships
• Meeting high-performance expectations

ASSUMPTION: The fast-paced nature of the role requires quick adaptation and continual learning, especially in digital strategies.

📈 Similar Roles Comparison

• Other roles may not offer as direct involvement in strategic development.
• This role requires a balance of creativity and analytical skills, perhaps more so than similar jobs.
• Growth potential in this role is higher due to Keppel's expansive and global operations.

ASSUMPTION: Offers a unique blend of responsibilities that integrate both conventional and digital marketing strategies.

📝 Sample Projects

• A full-scale launch of a new mall campaign integrating digital and physical touchpoints.
• Developing a data-driven marketing strategy to enhance retail partnerships.
• Revamping digital marketing efforts to amplify social media presence.

ASSUMPTION: Potential involvement in diverse projects that can expand both strategic and hands-on marketing skills.

❓ Key Questions to Ask During Interview

• What are the current key performance metrics for marketing campaigns?
• How does the team integrate data analytics into marketing decisions?
• Can you describe a successful campaign that the team executed recently?
• What is the scope for innovation within the marketing strategies?
• How often does the role necessitate collaboration with international teams?

ASSUMPTION: These questions aim to clarify expectations and align candidate capabilities with the organization's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare for an initial phone screening by reviewing the company’s recent marketing initiatives
• Gather examples of past work to discuss during interviews
• Note any unique aspects of your experience that align with Keppel's sustainability focus

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.