1. Defining and driving the overall SEO strategy for Max Life.
2. Collaborating with various teams to ensure successful SEO implementation and performance monitoring.
3. Managing SEO targets, planning, budget, and resource forecasting.
4. Conducting keyword research and collaborating with the SEM team for complementary campaigns.
5. Managing SEO analytics and site traffic to gauge positive and negative changes.
📊 Key Responsibilities
🛟 1. SEO Strategy & Planning
- Define and drive the overall SEO strategy for Max Life.
- Collaborate with various teams to ensure successful SEO implementation and performance monitoring.
- Manage SEO targets, planning, budget, and resource forecasting.
- Conduct keyword research and collaborate with the SEM team for complementary campaigns.
🛟 2. SEO Execution & Optimization
- Manage SEO analytics and site traffic to gauge positive and negative changes.
- Optimize landing pages to improve conversion rates and monitor search rankings.
- Conduct regular benchmarking and SEO landscape mapping.
- Drive purpose-oriented content strategy and online PR strategy.
- Establish technical specifications for SEO plan pages and determine internal linking scheme.
- Pursue indexation of key landing pages and manage aspects including structured data, canonicals, noindex tags, latency, and redirects.
🛟 3. SEO Analytics & Reporting
- Create and maintain SEO performance dashboard to provide visibility.
- Perform regular multi-channel integrated analysis (traffic, conversion, market share, ranking).
- Implement site analytics to create the insight pool for SEO optimization.
- Review and analyze analytics and site traffic to gauge positive and negative change.
🛟 4. Agency Management & Collaboration
- Manage multiple digital agencies and partners to deliver a seamless, unified deployment in line with business objectives.
- Empower agencies with comprehensive, insightful briefs.
- Continuously push the boundaries on partner engagement and opportunity assessment with the larger digital ecosystem to drive greater business value for the organization.
💡 Required Qualifications
🔹 Education:
- Bachelor's degree in Marketing, Business, or a related field.
🔹 Experience:
- 5-10 years of experience in SEO, with a proven track record in driving SEO strategies and managing SEO teams.
🔹 Required Skills:
- Proven experience in SEO strategy development and execution.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Proficiency in SEO tools and analytics platforms.
- Experience with content management systems and digital marketing ecosystems.
- Familiarity with A/B testing and CRO principles.
🔹 Preferred Skills:
- Experience with Adobe Experience Manager (AEM) and Google Analytics Premium (GAP).
- Familiarity with DoubleClick by Google Suite (DoubleClick Campaign Manager, DoubleClick Bid Manager & DoubleClick Studio).
- Knowledge of online partnership strategies and influencer outreach.
💡 Applicant Insights
1. Company Context
- Industry: Insurance
- Company Size: 10,001+ employees
- Founded: 2001
- Headquarters: Gurugram, Haryana, India
- Specialties: Life Insurance Solutions for all life stage based needs, Term Insurance Plans, Online Insurance Plans, Child Insurance Plans, Retirement Plans, Savings & Income Plans, Group Insurance Plans, ULIP Plans, and NRI Plans.
- Employees: 27,103 (LinkedIn)
- Followers: 354,136 (LinkedIn)
- Slogan: "Life Insurance for a Secure Tomorrow"
2. Role Analysis
- Career Level: Mid-career to senior-level role, offering growth opportunities in SEO management and strategy.
- Reporting Structure: Reports directly to the AVP SEO + Web Journey.
- Work Arrangement: On-site, with potential hybrid or remote work arrangements based on company policies.
- Growth Opportunities: Opportunities to grow within the SEO team and potentially take on more strategic roles as the company expands its digital presence.
🌍 Location & Work Environment
- Office Type: On-site, with potential hybrid or remote work arrangements based on company policies.
- Office Location(s): Gurugram, Haryana, India
- Geographic Context: Gurugram is a major IT hub and one of the largest cities in Haryana, India, offering a vibrant work environment with numerous tech companies and startups.
- Work Schedule: Standard full-time work schedule, with potential flexibility based on role requirements and company policies.
💼 Interview & Application Insights
1. Typical Process
- Online application submission through the provided link.
- Phone or video screening to assess cultural fit and basic qualifications.
- On-site or virtual interviews with hiring managers and team members to discuss role-specific requirements and assess technical skills.
- Final round interviews with senior leadership to evaluate cultural fit and long-term potential.
2. Key Assessment Areas
- Technical SEO skills and experience.
- Strategic thinking and problem-solving abilities.
- Data analysis and interpretation skills.
- Communication and collaboration skills, both written and verbal.
- Cultural fit and alignment with company values.
3. Application Tips
- Tailor your resume and cover letter to highlight relevant SEO experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork.
- Research the company and industry to demonstrate your understanding of the role and market trends.
- Prepare questions to ask the interviewer about the role, team, and company culture.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Analytics platforms: Google Analytics, Adobe Analytics, etc.
- Content management systems: Adobe Experience Manager (AEM), WordPress, etc.
- Digital marketing ecosystems: Google Ads, Facebook Ads, etc.
- Collaboration tools: Microsoft Office Suite, Google Workspace, etc.
💡 Potential Challenges
1. Managing multiple digital agencies and partners to deliver a seamless, unified deployment in line with business objectives.
2. Keeping up with the latest SEO trends and algorithm updates.
3. Balancing short-term SEO gains with long-term strategic goals.
4. Ensuring consistent and high-quality content creation and optimization.
5. Managing team dynamics and stakeholder expectations in a fast-paced, evolving digital landscape.
📝 Similar Roles Comparison
1. Role Differences:
- This role focuses on driving SEO strategy and execution for a single brand, while similar roles may involve managing SEO for multiple brands or products.
- This role requires strong collaboration with various teams, while similar roles may have more autonomy or focus on internal SEO team management.
2. Industry-Specific Context:
- The insurance industry is highly competitive and regulated, requiring a strong understanding of market trends and customer behavior.
- SEO strategies must align with both business objectives and regulatory compliance.
3. Career Path Comparison:
- This role offers growth opportunities in SEO management and strategy, potentially leading to senior leadership roles within the SEO function or broader digital marketing roles.
- Similar roles in other industries may offer different career paths, such as focusing on e-commerce SEO or enterprise-level SEO management.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
