📌 Core Information
🔹 Job Title: Designer, Department of Marketing (maternity leave cover)
🔹 Company: Nazarbayev University
🔹 Location: Nur-Sultan, Kazakhstan
🔹 Job Type: Full-time
🔹 Category: Design, Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Coordinating the University's logo usage across print and digital materials
- Updating and maintaining the University's brand book
- Designing graphic and video content for marketing campaigns
- Creating visual materials to highlight academic programs and achievements
- Supporting student recruitment activities with targeted promotional materials
ASSUMPTION: This role requires a balance of creative and organizational skills, with a strong focus on maintaining brand consistency across various platforms.
📋 Key Responsibilities
✅ Coordinate the proper use of the University’s logo by internal departments across print and digital materials
✅ Review and update the University’s brand book to ensure consistency and relevance
✅ Design graphic and video content to support the Department’s marketing plan across email campaigns, social media, and display advertising
✅ Create visual materials to highlight academic programs, research initiatives, and other key University achievements
✅ Support student recruitment activities by designing or adapting promotional materials tailored to target audiences
ASSUMPTION: This role involves a mix of creative design tasks and brand management responsibilities, requiring strong attention to detail and consistency in branding.
🎯 Required Qualifications
Education: Higher professional education, preferably from institutions with English as the language of instruction
Experience: At least 3 years of professional experience or 1 year with a Master's degree in a relevant field
Required Skills:
- Proven experience in creating graphic and video materials for websites, social media, print, and digital advertising
- Strong graphic design skills and familiarity with marketing campaign planning
- Proficient in design and office software, including Adobe Illustrator, Photoshop, InDesign, Premiere Pro, CorelDRAW, Canva, Microsoft Office, Excel, and PowerPoint
- Fluency in English, Kazakh, and Russian languages
- Knowledge of the legislation of the Republic of Kazakhstan in the field of education, as well as regulatory legal acts related to marketing and advertising
Preferred Skills:
- Commitment to the goals and values of the University
- Critical thinking
- Strong graphic design skills
- Ability to build effective relationships
- Excellent communication skills
- Teamwork and collaboration
- High sense of responsibility
- Well-developed leadership qualities
ASSUMPTION: Given the role's focus on branding and marketing, candidates with a background in Design, Marketing, or related fields are likely to be the best fit.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on market research, the average salary for a Designer in Nur-Sultan, Kazakhstan, is approximately 500,000 KZT - 800,000 KZT per year (USD 1,200 - 1,900 per month).
Benefits:
- Recruitment and selection process based on experience, qualifications, assessments, and motivation
- Formal interviews based on organizational values and behaviors conducted in English
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market data and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 1,001-5,000 employees
Founded: 2009
Company Description:
- Nazarbayev University is a leading research-focused institution in Kazakhstan, committed to academic excellence, innovation, and international collaboration
- The university offers a dynamic and inclusive environment that supports professional growth and cutting-edge research
- NU is aspiring to become an international research university, equally focusing on providing world-class education, facilitating research, and supporting innovation
Company Specialties:
- Engineering
- Public Policy
- Education
- Business Administration
- Humanities
- Medicine
- Mining
- AI
- and Science
Company Website: nu.edu.kz
ASSUMPTION: Nazarbayev University is a prestigious institution with a strong focus on research and international collaboration, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level Designer with a focus on branding and marketing
Reporting Structure: This role reports directly to the Department of Marketing
Work Arrangement: On-site, full-time position with standard working hours
Growth Opportunities:
- Potential to grow within the Marketing Department or explore other opportunities within the University
- Chance to work on high-impact projects that showcase academic programs and research initiatives
- Opportunity to develop leadership skills through managing brand consistency across various departments
ASSUMPTION: This role offers growth opportunities both within the Marketing Department and across the University, depending on the candidate's skills and interests.
🌍 Location & Work Environment
Office Type: Modern and rapidly developing university campus
Office Location(s): Nur-Sultan, Kazakhstan
Geographic Context:
- Nur-Sultan is the capital and largest city of Kazakhstan, with a population of over 1 million people
- The city is known for its modern architecture and rapid development, with a strong focus on education and innovation
- NU is located in the heart of Eurasia, providing ample opportunities for international collaboration and exposure
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: The work environment at Nazarbayev University is dynamic, inclusive, and focused on supporting professional growth and cutting-edge research.
💼 Interview & Application Insights
Typical Process:
- Preliminary selection based on experience and qualifications
- Assessments (e.g., technical skills/capabilities, aptitude, personality, work samples, in-basket exercises, and informal interviews)
- Formal interviews based on organizational values and behaviors conducted in English
Key Assessment Areas:
- Graphic design skills and portfolio
- Fluency in English, Kazakh, and Russian languages
- Knowledge of the University's brand and marketing strategies
- Cultural fit and alignment with the University's core values
Application Tips:
- Tailor your resume and cover letter to highlight your graphic design skills and experience with branding and marketing
- Prepare a portfolio showcasing your best work, with a focus on projects that demonstrate your ability to create visually appealing and on-brand materials
- Be prepared to discuss your understanding of the University's brand and how you would maintain and enhance its consistency across various platforms
ATS Keywords: Graphic Design, Brand Management, Marketing, Adobe Illustrator, Photoshop, InDesign, Premiere Pro, CorelDRAW, Canva, English, Kazakh, Russian, Higher Education
ASSUMPTION: The application process at Nazarbayev University is thorough and designed to assess candidates' skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe Premiere Pro
- CorelDRAW
- Canva
- Microsoft Office (Excel, PowerPoint)
ASSUMPTION: Familiarity with these design and office software tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Academic freedom
- Institutional autonomy
- Merit-based admission and progression system
Work Style:
- Collaborative and team-oriented
- Focused on maintaining brand consistency and quality
- Adaptable and responsive to changing marketing needs
Self-Assessment Questions:
- Do you have a strong commitment to the goals and values of the University?
- Are you able to build effective relationships and work collaboratively with various departments?
- Do you have a high sense of responsibility and well-developed leadership qualities?
ASSUMPTION: Candidates who align with the University's core values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Ensuring brand consistency across various departments and platforms
- Adapting to the University's unique culture and work environment
- Navigating the recruitment and selection process, which may involve multiple assessments and interviews
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to the University's goals and values.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Coordinator position, with a focus on graphic design and maintaining brand consistency
- In the higher education industry, this role may involve additional responsibilities related to student recruitment and academic program promotion
- Career paths for this role may include advancement to senior marketing or design positions within the University or other organizations
ASSUMPTION: This role offers a unique blend of creative and organizational responsibilities, with opportunities for growth and development within the University.
📝 Sample Projects
- Designing a comprehensive brand book for the University, including guidelines for logo usage, color schemes, and typography
- Creating a series of promotional materials for an upcoming academic conference, including social media graphics, email campaigns, and print advertisements
- Developing a targeted marketing campaign to attract international students, including visually appealing materials that showcase the University's unique offerings and culture
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges that the successful candidate may face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the University?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the University support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the University ensure brand consistency across various departments and platforms?
ASSUMPTION: These questions can help candidates better understand the role's responsibilities, expectations, and the work environment at Nazarbayev University.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your graphic design skills and experience with branding and marketing
- Prepare a portfolio showcasing your best work, with a focus on projects that demonstrate your ability to create visually appealing and on-brand materials
- Be prepared to discuss your understanding of the University's brand and how you would maintain and enhance its consistency across various platforms
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
