Destination Marketing Manager

📌 Core Information

🔹 Job Title: Destination Marketing Manager

🔹 Company: Anvil Northwest

🔹 Location: Roseburg, Oregon

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative tourism marketing campaigns
• Managing brand identity and digital channels
• Coordinating special events and visitor center operations
• Engaging with stakeholders and promoting community partnerships
• Overseeing elements of the lodging tax budget and reporting
• Serving as the local expert and ambassador for Roseburg tourism

ASSUMPTION: This role requires a balance of strategic planning, creativity, and community engagement to drive tourism growth in Roseburg.

📋 Key Responsibilities

✅ Develop and implement creative tourism marketing campaigns to attract visitors to Roseburg

✅ Manage brand identity and digital channels, including the official tourism website and social media platforms

✅ Coordinate special events and visitor center operations to enhance visitor experience

✅ Engage with stakeholders, including local businesses, attractions, and community members, to promote partnerships and collaboration

✅ Oversee elements of the lodging tax budget and prepare reports on tourism spending and visitation

✅ Serve as the local expert and ambassador for Roseburg tourism, representing the destination at industry events and meetings

ASSUMPTION: The ideal candidate will have a strong understanding of tourism marketing trends and be able to adapt strategies to meet the unique needs of Roseburg.

🎯 Required Qualifications

Education: Degree in marketing, tourism, or a related field

Experience: 3+ years of experience in tourism, hospitality, or destination marketing

Required Skills:

• Strong communication skills, both written and verbal
• Excellent organizational skills and attention to detail
• Proven leadership and project management skills
• Ability to work collaboratively with diverse stakeholders
• Familiarity with digital marketing and social media platforms
• Knowledge of budget management and reporting

Preferred Skills:

• Familiarity with Oregon tourism industry
• Experience in event planning and coordination
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in destination marketing or a related field will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Manager in Roseburg, Oregon)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Flexible work schedule

Working Hours: Full-time, 40 hours per week, with some flexibility for event coverage and industry meetings

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager in Roseburg, Oregon, with 3+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Anvil Northwest is a graphic design agency with a focus on branding, packaging, web design, printing, and corporate identity. They have been in business since 2012 and employ a small team of 7 people.

Company Size: Anvil Northwest is a small company, which may offer a more intimate work environment and the opportunity for close collaboration with team members.

Founded: Anvil Northwest was founded in 2012 and has since established itself as a creative agency in the Northwest.

Company Description:

• Anvil Northwest is a creative agency that lives by its values—have fun, embrace innovation, deliver excellence, and build success together.
• The company specializes in graphic design, packaging, web design, printing, and corporate identity.
• Anvil Northwest believes in the power of design to drive meaningful growth and lasting memories.

Company Specialties:

• Graphic Design
• Packaging
• Web Design
• Printing
• Corporate Identity

Company Website: http://www.anvilnorthwest.com

ASSUMPTION: As a small agency, Anvil Northwest may offer a more personalized work environment and the opportunity for employees to wear multiple hats and gain diverse experience.

📊 Role Analysis

Career Level: The Destination Marketing Manager role is a mid-level position that offers the opportunity for growth and leadership within the tourism industry.

Reporting Structure: This role will report directly to the Executive Director of Experience Roseburg and may oversee marketing and events staff.

Work Arrangement: This is an on-site position, with the opportunity for some remote work for events and industry meetings.

Growth Opportunities:

• Potential to advance to a leadership role within the tourism industry
• Opportunity to gain experience in destination marketing and event planning
• Possibility to work with diverse stakeholders and build professional networks

ASSUMPTION: The Destination Marketing Manager role offers a unique opportunity for career growth and development within the tourism industry.

🌍 Location & Work Environment

Office Type: Anvil Northwest's office is located in Roseburg, Oregon, offering a small-town work environment with easy access to outdoor recreation and a lower cost of living compared to larger cities.

Office Location(s): 555 SE Kane St, Roseburg, OR 97470

Geographic Context:

• Roseburg is located in the Umpqua Valley, offering easy access to outdoor recreation, including hiking, fishing, and wine tasting.
• The city has a population of approximately 22,000 people and a lower cost of living compared to larger cities in Oregon.
• Roseburg is located about 2 hours from Eugene and 3 hours from Portland, offering easy access to urban amenities.

Work Schedule: The work schedule for this role is full-time, with some flexibility for event coverage and industry meetings. The position may require occasional work on evenings and weekends.

ASSUMPTION: The small-town work environment in Roseburg may offer a more relaxed pace of life and the opportunity to build strong community connections.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the Executive Director of Experience Roseburg and other team members
• Final interview with the CEO of Anvil Northwest
• Background check and reference checks

Key Assessment Areas:

• Marketing and communication skills
• Leadership and project management abilities
• Cultural fit and alignment with company values
• Knowledge of tourism marketing trends and best practices

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for tourism marketing and community engagement
• Prepare examples of successful marketing campaigns or events you have coordinated
• Research Roseburg and the Umpqua Valley to show your enthusiasm for the destination

ATS Keywords: Tourism Marketing, Destination Marketing, Brand Management, Digital Marketing, Social Media, Event Coordination, Stakeholder Engagement, Budget Management, Community Partnerships, Oregon Tourism

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Content management systems (e.g., WordPress)
• Graphic design software (e.g., Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Budgeting and reporting software (e.g., Microsoft Excel)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the organization and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Have Fun
• Embrace Innovation
• Deliver Excellence
• Build Success Together

Work Style:

• Collaborative and team-oriented
• Adaptable and open to new ideas
• Results-driven and committed to excellence

Self-Assessment Questions:

• Do you align with Anvil Northwest's values and work style?
• Are you passionate about tourism marketing and community engagement?
• Do you have the leadership and project management skills to succeed in this role?

ASSUMPTION: Cultural fit is an important consideration for both the candidate and the company, as it contributes to job satisfaction and overall success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including local businesses, attractions, and community members
• Adapting to the unique needs and constraints of a small-town tourism destination
• Balancing the demands of marketing, event planning, and budget management

ASSUMPTION: The Destination Marketing Manager role may present unique challenges, but also offers the opportunity for significant impact and growth.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of tourism trends and the ability to engage with diverse stakeholders
• Destination marketing roles may offer more flexibility and the opportunity to work with a wide range of partners and community members
• Career paths in destination marketing may include advancement to leadership roles within the tourism industry

ASSUMPTION: Comparing this role to similar positions in the industry can help applicants understand the unique opportunities and challenges it presents.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to promote Roseburg as a wine tourism destination
• Coordinating a community event to celebrate the Umpqua Valley's natural beauty and outdoor recreation opportunities
• Managing the official tourism website and ensuring it accurately represents the destination and its offerings

ASSUMPTION: Sample projects can help applicants understand the day-to-day responsibilities and expectations of the Destination Marketing Manager role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategy for Experience Roseburg and the Umpqua Valley?
• What are the biggest challenges facing tourism in Roseburg, and how can this role address them?
• How does Anvil Northwest support the work of the Destination Marketing Manager?
• What opportunities are there for professional growth and development within the company?
• How does the company measure the success of its tourism marketing efforts?

ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or events you have coordinated
• Research Roseburg and the Umpqua Valley to show your enthusiasm for the destination
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.