Developer Marketing Manager, Llama

📌 Core Information

🔹 Job Title: Developer Marketing Manager, Llama

🔹 Company: Meta

🔹 Location: Menlo Park, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for Meta's Llama (Large Language Model Meta AI) to drive developer adoption and awareness
• Collaborating with cross-functional teams to deliver developer assets and plan events and campaigns
• Managing creative and strategy agencies for campaign production and design
• Providing regular business updates and scorecards

ASSUMPTION: This role requires a strong balance of creative and analytical thinking, with a focus on data-centric execution.

📋 Key Responsibilities

✅ Building and executing the Llama marketing strategy for developers to enhance awareness and adoption

✅ Coordinating and managing creative agencies for campaign production and design

✅ Planning and executing developer events, digital campaigns, and other relevant activations

✅ Collaborating with cross-functional teams including product marketing, digital marketing, partnerships, events, brand, communications, legal, and privacy

✅ Providing regular business and scorecard updates

ASSUMPTION: This role may require occasional travel to attend events or meet with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's Degree in Business, Marketing, Analytics, or a related discipline

Experience: 12+ years of professional experience in technology, engineering, or marketing

Required Skills:

• Proven experience in marketing, launching, and driving adoption of new products and services in the GenAI space
• Experience working directly with developers across the ecosystem, including at tech companies, enterprise partners, startups, and government
• Experience working in cross-functional organizations and collaborating with creative, research, analytics, and digital marketing channel teams
• Experience with creative production, managing external agencies or internal creative teams to build best-in-class campaign work
• Experience in content and digital marketing
• Strong analytical and data-centric mindset

Preferred Skills:

• Experience in the open-source community
• Fluency in multiple programming languages

ASSUMPTION: Given the role's focus on the developer community, candidates with a strong technical background may have an advantage.

💰 Compensation & Benefits

Salary Range: $150,000 - $220,000 per year (Based on industry standards for a Marketing Manager role with 12+ years of experience in the tech industry)

Benefits:

• Competitive health, dental, and vision insurance
• 401(k) matching
• Generous time off and paid family leave
• On-site fitness centers and wellness programs
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM. Occasional evenings and weekends may be required for events or campaigns.

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the software development industry, focusing on connectivity, artificial intelligence, virtual reality, and social media platforms.

Company Size: Meta is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Meta was founded in 2004 and has since grown to become a global leader in social technology.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: As a large organization, Meta offers numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to apply their skills in a dynamic, data-driven environment.

Reporting Structure: The Developer Marketing Manager will report directly to the Head of Developer Marketing and work closely with cross-functional teams.

Work Arrangement: This role is on-site, with a flexible work-from-home policy for up to two days per week.

Growth Opportunities:

• Potential to grow into a leadership role within the Developer Marketing team
• Opportunities to work on cutting-edge AI and machine learning technologies
• Chance to gain experience in the open-source community and collaborate with developers worldwide

ASSUMPTION: Given Meta's size and growth, there are ample opportunities for career progression within the organization.

🌍 Location & Work Environment

Office Type: Meta's Menlo Park headquarters is a modern, collaborative workspace with on-site amenities.

Office Location(s): Menlo Park, CA

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
• The area offers a diverse range of housing options, cultural attractions, and outdoor activities.
• Menlo Park has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: The standard workweek is Monday - Friday, with flexible hours and the option to work from home up to two days per week.

ASSUMPTION: While this role is primarily on-site, the flexible work arrangement allows for a balance between office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Technical interview with a member of the Developer Marketing team
• On-site interview with the hiring manager and other team members
• Final interview with the Head of Developer Marketing

Key Assessment Areas:

• Marketing strategy and execution
• Cross-functional collaboration
• Creative problem-solving
• Data analysis and interpretation
• Technical proficiency and understanding of the developer community

Application Tips:

• Highlight your experience working with developers and in cross-functional teams
• Demonstrate your ability to balance creative and analytical thinking
• Showcase your understanding of the GenAI space and Meta's Llama platform
• Tailor your resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Marketing, Product Launch, Developer Engagement, Cross-Functional Collaboration, Creative Production, Digital Marketing, Content Marketing, Analytics, Strategic Planning, Event Planning, Campaign Management, Community Engagement, Data-Centric Execution, Generative AI, Open Source Platforms, Innovation

ASSUMPTION: As a large organization, Meta may use Applicant Tracking Systems (ATS) to screen resumes, so including relevant keywords is essential.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Project management software (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• AI and machine learning platforms (e.g., TensorFlow, PyTorch)

ASSUMPTION: While specific tools may vary, candidates should be comfortable working with marketing automation and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be inclusive
• Be proud but humble

Work Style:

• Collaborative and data-driven
• Focused on execution and results
• Open to feedback and continuous learning

Self-Assessment Questions:

• How do you embody Meta's values in your daily work?
• Describe a time when you had to balance creative and analytical thinking to achieve a goal
• How do you approach working with diverse teams and stakeholders?

ASSUMPTION: Candidates who can demonstrate a strong fit with Meta's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including developers, partners, and internal teams
• Keeping up with the fast-paced and ever-evolving AI and machine learning landscape
• Occasional travel for events and meetings

ASSUMPTION: While these challenges may arise, they also present opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on the developer community and open-source platforms
• While the role requires strong marketing skills, it also demands a deep understanding of the technical aspects of AI and machine learning
• This role offers the opportunity to work at the intersection of marketing, technology, and community building

ASSUMPTION: Candidates with experience in both marketing and technical fields may find this role particularly appealing.

📝 Sample Projects

• Developing and executing a marketing campaign to drive adoption of Meta's Llama platform among startup developers
• Collaborating with the product marketing team to create developer assets, such as tutorials and documentation, for a new AI model release
• Planning and executing a virtual event to showcase Meta's AI and machine learning capabilities to government and enterprise partners

ASSUMPTION: These sample projects illustrate the balance of creative and analytical thinking required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader developer marketing strategy for Meta's Llama platform?
• Can you describe the team structure and how this role will collaborate with other departments?
• How does Meta support the growth and development of its employees in this role?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does Meta approach working with the open-source community, and what role will this position play in that effort?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience working with developers and in cross-functional teams
• Prepare examples of your marketing campaigns or projects that demonstrate your ability to balance creative and analytical thinking
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.