DEXIS Global Digital Marketing Specialist

📌 Core Information 🔹 Job Title: DEXIS Global Digital Marketing Specialist 🔹 Company: Envista Holdings Corporation 🔹 Location: Heredia, Heredia, Costa Rica 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 28, 2025 🔹 Experience Level: Mid-Senior level (2-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing targeted brand awareness campaigns utilizing paid and social media. - Partnering with marketing managers, creative services, and agencies/vendors to create compelling content and creative assets focused on Social Media. - Supervising social media management, global content creation, and deployment calendar. - Managing content through legal and regulatory processes. - Supporting the MarTech environment to ensure efficient and effective deployment of global and regional marketing programs. - Conducting in-depth market research and analysis to identify trends, opportunities, and challenges, and developing data-driven marketing strategies to address them. - Supporting and implementing best practices in SEO and driving the digitization of the customer journey to improve the online user experience and increase brand awareness. - Monitoring and analyzing social media metrics and engagement data to assess the effectiveness of campaigns and make data-driven recommendations for improvements. - Tracking and reporting on digital marketing performance, including brand reach, engagement, and online presence, and communicating results to key stakeholders. ASSUMPTION: This role requires a strong understanding of global digital marketing trends and a proven track record in developing and executing successful campaigns. The ideal candidate will have experience working in a matrix organization and collaborating with cross-functional teams. 📋 Key Responsibilities ✅ Develop and execute targeted brand awareness campaigns utilizing paid and social media. ✅ Partner with marketing managers, creative services, and agencies/vendors to develop and execute compelling content and creative assets focused on Social Media. ✅ Supervise social media management, global content creation, and deployment calendar. ✅ Manage content through the legal and regulatory processes. ✅ Support the MarTech environment to ensure efficient and effective deployment of global and regional marketing programs. ✅ Conduct in-depth market research and analysis to identify trends, opportunities, and challenges, and develop data-driven marketing strategies to address them. ✅ Support and implement best practices in SEO and drive the digitization of the customer journey to improve the online user experience and increase brand awareness. ✅ Monitor and analyze social media metrics and engagement data to assess the effectiveness of campaigns and make data-driven recommendations for improvements. ✅ Track and report on digital marketing performance, including brand reach, engagement, and online presence, and communicate results to key stakeholders. ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to take on new challenges as they arise. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing or Marketing-related disciplines required; MBA is a plus. Experience: - 3-5 years of digital marketing experience with a demonstrated track record in developing and executing digital marketing strategies, principally social media marketing. Required Skills: - Experience with Google Analytics or Google AdWords. - Experience with paid social media (Facebook, Instagram, LinkedIn, YouTube, and TikTok). - Experience with HubSpot marketing automation or similar tools. - Experience with Sprout, Hootsuite, or similar tools. - Experience with MS Dynamics or similar CRM tools. Preferred Qualifications: - Strong analytical acumen to evaluate the effectiveness of digital campaigns. - Ability to work in a dynamic, fast-paced environment, be hands-on in project management and execution (including writing/editing copy), while managing multiple projects and deadlines. - Experience working in a complex matrix organization in multi-cultural settings. - Familiarity with B2B marketing strategies and tactics. - Strong analytical skills with the ability to interpret data and make informed decisions. - Excellent written and verbal communication skills with the ability to communicate complex ideas to diverse teams. - Strong project management skills with the ability to prioritize and manage multiple projects. - Ability to collaborate effectively with cross-functional teams and stakeholders. - Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools. ASSUMPTION: The required and preferred qualifications listed above are essential for success in this role. Candidates who possess these skills and experiences will be best positioned to thrive in this environment. 💰 Compensation & Benefits Salary Range: The salary range for this position is estimated to be between $50,000 and $70,000 USD per year, based on industry standards for a mid-level digital marketing specialist in Costa Rica. This estimate is subject to change based on the candidate's experience and qualifications. Benefits: - Competitive benefits package, including health, dental, and vision insurance. - Retirement savings plan with company match. - Generous paid time off policy. - Employee assistance program. - Tuition reimbursement and professional development opportunities. Working Hours: This position requires a standard workweek of 40 hours, with occasional domestic travel up to 10% of the time. ASSUMPTION: The salary range and benefits listed above are estimates and may vary based on the candidate's experience and qualifications. The working hours and travel requirements may also be subject to change based on business needs. 📌 Applicant Insights 🔍 Company Context Industry: Envista Holdings Corporation operates in the medical equipment manufacturing industry, focusing on dental equipment and supplies. The company is a global leader in its field, with a strong reputation for innovation and quality. Company Size: Envista is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects. Founded: Envista was founded in 2019, following the spin-off of its dental business from Danaher Corporation. The company has since grown rapidly through strategic acquisitions and organic growth. Company Description: - Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. - The company helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology. - Envista's comprehensive portfolio covers a wide range of dentists' clinical needs for diagnosing, treating, and preventing dental conditions, as well as improving the aesthetics of the human smile. - The company is committed to helping dental professionals improve their patients' lives by digitizing, personalizing, and democratizing oral care. - Envista operates with high sustainability standards, guiding its decision-making to deliver enhanced outcomes for its people, the environment, and communities. Company Specialties: - Medical equipment manufacturing - Dental equipment and supplies - Digital dentistry solutions - Orthodontic products - Dental imaging and diagnostics Company Website: http://www.envistaco.com ASSUMPTION: Envista's large size and diverse portfolio of dental brands offer candidates a unique opportunity to work in a dynamic and innovative environment. The company's commitment to sustainability and improving lives through dental care is a strong selling point for socially conscious job seekers. 📊 Role Analysis Career Level: This role is at the mid-senior level, requiring a minimum of 3-5 years of digital marketing experience. The position offers opportunities for career growth within the marketing department and the broader organization. Reporting Structure: The Global Digital Marketing Specialist will report directly to the Global Marketing Manager and work closely with cross-functional teams, including marketing managers, creative services, and agencies/vendors. Work Arrangement: This position is on-site, with occasional domestic travel up to 10% of the time. The work arrangement may be subject to change based on business needs and the candidate's preferences. Growth Opportunities: - Opportunities to work on global marketing campaigns and collaborate with diverse teams. - Exposure to cutting-edge digital marketing trends and technologies. - Potential to take on additional responsibilities and advance within the marketing department or the broader organization. - Access to professional development opportunities, such as training and workshops. ASSUMPTION: The Global Digital Marketing Specialist role offers a unique opportunity to gain international marketing experience and work on high-impact campaigns. The position's growth opportunities are subject to the candidate's performance, business needs, and available opportunities within the organization. 🌍 Location & Work Environment Office Type: Envista's office in Heredia, Costa Rica, is a modern, collaborative workspace designed to foster innovation and creativity. Office Location(s): The Global Digital Marketing Specialist will be based in Heredia, Costa Rica, with occasional travel to other Envista offices or client sites as needed. Geographic Context: - Heredia is the fourth-largest city in Costa Rica, located in the Central Valley region. - The city is known for its rich history, cultural attractions, and vibrant nightlife. - Heredia is home to several universities and has a strong focus on education and innovation. - The city offers a high quality of life, with affordable housing, excellent healthcare, and a warm, welcoming community. Work Schedule: The standard workweek is 40 hours, with occasional travel up to 10% of the time. The work schedule may be subject to change based on business needs and the candidate's preferences. ASSUMPTION: Heredia, Costa Rica, offers a unique blend of cultural richness, historical significance, and modern amenities. The city's focus on education and innovation makes it an ideal location for a global digital marketing specialist. 💼 Interview & Application Insights Typical Process: 1. Online application review and resume screening. 2. Phone or video screening with the Global Marketing Manager. 3. In-person or virtual interview with the Global Marketing Manager and other key stakeholders. 4. Final interview with the Global Marketing Director or another senior leader. Key Assessment Areas: - Digital marketing expertise and experience. - Ability to develop and execute targeted brand awareness campaigns. - Knowledge of social media management, content creation, and deployment. - Analytical skills and data-driven decision-making. - Communication and collaboration skills. - Cultural fit and alignment with Envista's values and mission. Application Tips: - Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role. - Be prepared to discuss your experience with global marketing campaigns and social media management. - Familiarize yourself with Envista's company culture and values, and be ready to demonstrate how your personal values align with the organization's mission. - Practice your communication and collaboration skills, as these are essential for success in this role. ATS Keywords: Digital Marketing, Social Media Marketing, SEO, Analytics, Content Creation, Market Research, Project Management, Google Analytics, Google AdWords, HubSpot, Paid Media, CRM Tools, Communication Skills, Data Analysis, Collaboration, B2B Marketing ASSUMPTION: Envista's recruitment process is designed to assess candidates' digital marketing expertise, cultural fit, and alignment with the organization's values and mission. The interview process may vary based on business needs and the candidate's qualifications. 🛠️ Tools & Technologies - Google Analytics - Google AdWords - HubSpot marketing automation - Sprout, Hootsuite, or similar social media management tools - MS Dynamics or similar CRM tools - Other marketing and project management tools as needed ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have experience with these tools and be comfortable learning new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Patient-centered: We put patients first in everything we do. - Quality: We strive for excellence in all aspects of our work. - Integrity: We act with honesty and transparency in all our interactions. - Collaboration: We work together to achieve our goals and improve patient outcomes. - Innovation: We embrace change and continuously seek new and better ways to serve our patients and customers. Work Style: - Envista values a collaborative, team-oriented work environment. - The company encourages open communication, active listening, and constructive feedback. - Envista fosters a culture of continuous learning and professional development. - The organization values diversity, inclusion, and work-life balance. Self-Assessment Questions: - How do your personal values align with Envista's company values? - How have you demonstrated your ability to work effectively in a matrix organization and collaborate with cross-functional teams? - How do you stay up-to-date with the latest digital marketing trends, technologies, and tools? - How have you used data-driven decision-making to improve the effectiveness of digital marketing campaigns in previous roles? ASSUMPTION: Envista's company values and work style are essential for success in this role. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a collaborative, team-oriented work environment. ⚠️ Potential Challenges - The Global Digital Marketing Specialist role requires a strong understanding of global digital marketing trends and a proven track record in developing and executing successful campaigns. - The position may require occasional domestic travel up to 10% of the time, which could be a challenge for candidates who prefer a fully remote or on-site work arrangement. - The role may involve managing multiple projects and deadlines, requiring strong project management and time management skills. - The position may require working with cross-functional teams and stakeholders, which could present communication and collaboration challenges. ASSUMPTION: The potential challenges listed above are subject to change based on business needs and the candidate's qualifications. The ideal candidate will be adaptable and able to overcome these challenges to succeed in the role. 📈 Similar Roles Comparison - Global Digital Marketing Manager - Global Social Media Manager - Global Content Marketing Manager - Global SEO Manager Comparison Points: - The Global Digital Marketing Specialist role is focused on executing digital marketing campaigns and managing social media, while the Global Digital Marketing Manager role is more strategic and focused on developing and overseeing digital marketing strategies. - The Global Social Media Manager role is more specialized and focused solely on social media management, while the Global Digital Marketing Specialist role encompasses a broader range of digital marketing channels and tactics. - The Global Content Marketing Manager role is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, while the Global Digital Marketing Specialist role encompasses a broader range of digital marketing channels and tactics. - The Global SEO Manager role is focused on optimizing websites and content for search engines to improve organic traffic and visibility, while the Global Digital Marketing Specialist role encompasses a broader range of digital marketing channels and tactics. ASSUMPTION: The Global Digital Marketing Specialist role is similar to other global digital marketing roles but has a unique focus on executing campaigns and managing social media. The ideal candidate will have experience in a similar role and be able to adapt to the specific requirements of this position. 📝 Sample Projects - Developing and executing a targeted brand awareness campaign utilizing paid and social media to increase brand reach and engagement. - Managing the global content creation and deployment calendar to ensure consistent and timely delivery of high-quality content across all digital channels. - Conducting in-depth market research and analysis to identify trends, opportunities, and challenges in the global dental market and developing data-driven marketing strategies to address them. - Supporting and implementing best practices in SEO to improve the online user experience and increase brand awareness. - Monitoring and analyzing social media metrics and engagement data to assess the effectiveness of campaigns and make data-driven recommendations for improvements. ASSUMPTION: The sample projects listed above are representative of the types of projects the Global Digital Marketing Specialist may be expected to work on. The specific projects and their scope may vary based on business needs and the candidate's qualifications. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role fit into the broader marketing department and the organization as a whole? - What are the most significant challenges facing the global digital marketing team, and how can this role help address them? - How does Envista support the professional development and growth of its marketing team members? - What are the key performance indicators (KPIs) for this role, and how will success be measured? - How does Envista approach collaboration and communication across its global marketing team? ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the organization. The ideal candidate will be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://envista.wd1.myworkdayjobs.com/envistacareers/job/Heredia-Heredia-Costa-Rica/DEXIS-Global-Digital-Marketing-Specialist_R5023049 - Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role. - Prepare for your interview by researching Envista's company culture and values, and be ready to demonstrate how your personal values align with the organization's mission. - Practice your communication and collaboration skills, as these are essential for success in this role. - Follow up with the Global Marketing Manager after your interview to express your interest in the position and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.