📌 Core Information
🔹 Job Title: Global Digital Marketing Specialist (Remote - Quakertown, PA)
🔹 Company: Envista Holdings Corporation
🔹 Location: Quakertown, PA (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (10% domestic travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global digital marketing strategies
- Managing brand awareness campaigns across various channels
- Collaborating with cross-functional teams to create compelling content
- Optimizing the MarTech environment for efficient marketing programs
- Analyzing market trends and data to inform strategic decisions
ASSUMPTION: This role requires a strong understanding of global marketing trends and a proven track record in digital marketing to drive brand awareness and engagement.
📋 Key Responsibilities
✅ Develop and execute targeted brand awareness campaigns using paid and social media channels
✅ Partner with marketing managers, creative services, and agencies/vendors to create and deploy content and creative assets
✅ Supervise social media management and global content creation and deployment calendar
✅ Manage content through legal and regulatory processes
✅ Optimize the MarTech environment for efficient and effective deployment of global and regional marketing programs
✅ Conduct in-depth market research and analysis to identify trends, opportunities, and challenges, and develop data-driven marketing strategies
✅ Implement best practices in SEO and drive the digitization of the customer journey to improve online user experience and increase brand awareness
✅ Monitor and analyze website traffic, social media metrics, and engagement data to assess campaign effectiveness and make data-driven recommendations for improvements
✅ Track and report on digital marketing performance, including brand reach, engagement, and online presence, and communicate results to key stakeholders
ASSUMPTION: This role requires a hands-on approach to project management and execution, with the ability to work in a dynamic, fast-paced environment and manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related disciplines required; MBA is a plus.
Experience: 2-4 years of digital marketing experience with a demonstrated track record in developing and executing digital marketing strategies, including SEO and social media marketing.
Required Skills:
- Experience with Google Analytics or Google AdWords
- Experience with paid social media (Facebook, Instagram, LinkedIn, YouTube, and TikTok)
- Experience with HubSpot marketing automation or similar tools
- Experience with MS Dynamics or similar CRM tools
Preferred Skills:
- Strong analytical acumen to evaluate the effectiveness of digital campaigns
- Ability to work in a dynamic, fast-paced environment and manage multiple projects and deadlines
- Experience working in a complex matrix organization in multi-cultural settings
- Familiarity with B2B marketing strategies and tactics
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent written and verbal communication skills with the ability to communicate complex ideas to diverse teams
- Strong project management skills with the ability to prioritize and manage multiple projects
- Ability to collaborate effectively with cross-functional teams and stakeholders
- Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools
ASSUMPTION: While an MBA is not required, it may be beneficial for candidates looking to advance their careers in digital marketing or take on more strategic roles within the organization.
💰 Compensation & Benefits
Salary Range: $87,200 - $130,900 (Target market salary range, subject to change based on experience and qualifications)
Benefits:
- Medical, dental, and vision benefits
- 401K match
- Annual performance bonus
Working Hours: Full-time, with occasional domestic travel up to 10% of the time
ASSUMPTION: The provided salary range is an estimate based on industry standards for digital marketing specialists with 2-4 years of experience. Actual compensation packages may vary based on individual qualifications, performance, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 2002 (as a subsidiary of Danaher Corporation)
Company Description:
- Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives.
- Envista helps its partners deliver the best possible patient care through industry-leading products, solutions, and technology.
- The company's comprehensive portfolio covers a wide range of dentists' clinical needs for diagnosing, treating, and preventing dental conditions, as well as improving the aesthetics of the human smile.
Company Specialties:
- Dental implants and restorative solutions
- Digital dentistry and imaging
- Surgical and orthodontic products
- Preventive and infection control products
Company Website: www.envistaco.com
ASSUMPTION: Envista's large size and diverse portfolio of dental brands provide ample opportunities for career growth and development within the dental industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing team and the broader organization
Reporting Structure: This role reports directly to the Global Marketing Manager and collaborates with cross-functional teams, including marketing managers, creative services, and agencies/vendors
Work Arrangement: Remote with occasional domestic travel up to 10% of the time
Growth Opportunities:
- Advancement within the digital marketing team or other marketing departments
- Expanding responsibilities and taking on more strategic roles within the organization
- Potential opportunities to work on global marketing initiatives and collaborate with international teams
ASSUMPTION: This role offers a unique opportunity to gain experience in global digital marketing and work with a diverse range of stakeholders within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): Quakertown, PA (Remote)
Geographic Context:
- Quakertown, PA is located in Bucks County, approximately 45 miles north of Philadelphia and 60 miles east of Allentown
- The area offers a mix of urban and rural environments, with easy access to major cities and outdoor recreation opportunities
- Quakertown has a population of approximately 10,000 residents and is part of the Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro area
Work Schedule: Full-time, with occasional domestic travel up to 10% of the time
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while occasional travel offers opportunities to connect with colleagues and stakeholders in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- Behavioral and situational interviews to evaluate problem-solving skills and experience
- Final round interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Envista's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of your achievements in digital marketing campaigns and projects
- Demonstrate your understanding of Envista's business and the dental industry in your application materials
ATS Keywords: Digital Marketing, SEO, Social Media, Analytics, Content Creation, Market Research, Project Management, Google Analytics, Google AdWords, HubSpot, CRM, B2B Marketing, Communication, Data Analysis, Brand Awareness, Engagement
ASSUMPTION: Envista uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and application materials can help ensure that your submission is properly screened and considered.
🛠️ Tools & Technologies
- HubSpot marketing automation
- MS Dynamics CRM
- Google Analytics
- Google AdWords
- Paid social media platforms (Facebook, Instagram, LinkedIn, YouTube, and TikTok)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize digital marketing campaigns and initiatives.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in all that we do
- Innovation: We drive progress through continuous improvement and creativity
- Collaboration: We work together to achieve more
- Integrity: We act with honesty and integrity in all our interactions
- Accountability: We take ownership and responsibility for our actions and results
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform strategic decisions
Self-Assessment Questions:
- Do you have a proven track record in developing and executing digital marketing strategies?
- Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects and deadlines?
- Do you have strong analytical skills and the ability to interpret data to make informed decisions?
- Are you a strong communicator with the ability to collaborate effectively with cross-functional teams and stakeholders?
- Do you share Envista's commitment to patient-centered care, innovation, collaboration, integrity, and accountability?
ASSUMPTION: Envista values candidates who are a strong cultural fit and align with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Navigating a complex matrix organization and collaborating with diverse stakeholders
- Occasional domestic travel up to 10% of the time
- Keeping up with the latest digital marketing trends, technologies, and tools
ASSUMPTION: These challenges require strong project management, communication, and collaboration skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global digital marketing and brand awareness, with a broad scope of responsibilities and the opportunity to work with a diverse range of stakeholders
- Compared to other digital marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong emphasis on execution and results
- Career progression in this role may involve expanding responsibilities, taking on more strategic roles, or exploring opportunities within Envista's diverse portfolio of dental brands
ASSUMPTION: This role offers a unique opportunity to gain experience in global digital marketing and work with a diverse range of stakeholders within a large, established organization.
📝 Sample Projects
- Developing and executing a global social media campaign to increase brand awareness and engagement
- Conducting market research and analysis to identify trends, opportunities, and challenges in the dental industry
- Optimizing the MarTech environment to improve the efficiency and effectiveness of global and regional marketing programs
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the opportunity to make a significant impact in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing departments and stakeholders within the organization?
- What opportunities are there for growth and development within the digital marketing team and the broader organization?
- How does Envista support work-life balance for remote employees?
- What is the company's approach to staying up-to-date with the latest digital marketing trends, technologies, and tools?
ASSUMPTION: These questions help assess the role's priorities, growth opportunities, and the company's commitment to supporting employee development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Include specific examples of your achievements in digital marketing campaigns and projects
- Demonstrate your understanding of Envista's business and the dental industry in your application materials
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
