📌 Core Information
🔹 Job Title: Diagnostic Marketing Manager
🔹 Company: AstraZeneca
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building long-term partnerships with external stakeholders in the rare diseases ecosystem
- Optimizing diagnostic pathways and testing solutions
- Monitoring and improving testing performance
- Developing diagnostic strategy and capability in internal and external stakeholders
- Collaborating cross-functionally to ensure AZ's RD products' launch readiness and optimal launch of therapy
ASSUMPTION: This role requires a strong understanding of the rare diseases ecosystem and the ability to build and maintain trustful relationships with external stakeholders.
📋 Key Responsibilities
✅ Develop Strategic Partnerships
- Assess different testing options in the market and select and qualify diagnostic partners and labs
- Identify issues in current testing landscape and work with external stakeholders to develop solutions to remove or minimize diagnostic barriers to therapy use
- Develop testing pathway robustness in all relevant clinical centers, including local protocol support, working on identifying and removing bottlenecks in testing pathways
- Work cross-functionally to identify innovative access/reimbursement solutions for companion diagnostics
- Work pro-actively with Scientific societies to endorse personalized healthcare (diagnostic and medicines) in the guidelines
✅ Monitor and Improve Testing Performance
- Monitor testing quality and performance and take proper actions for improvement
- Organize CFT-meetings to report results
- Utilize diagnostics-related evidence for medical education activity and identify evidence gaps for either global or local plans to bridge
✅ Develop diagnostic strategy
- As part of Product Business Plan, develop, evaluate, and deliver the national diagnostic strategy for the current and future RD products, play a role in shaping national policy, reimbursement of tests, and therapeutic guidelines
- Generate diagnostics-related insight to shape national brand strategy and tactics as part of Annual Business Plan
- Monitor and propose improvement plans for diagnostic-related brand performance
- Ensure in-market companion diagnostics/testing excellence for all product launches, including market readiness evaluation
✅ Build capability in internal and external stakeholders
- Act as an expert and educational resource to external and internal stakeholders
- Deliver diagnostic-related educational initiatives including meetings, exhibitions, congresses/symposia, digital activities, and trainings – outside and inside the company
- Give relevant stakeholders in the Multi-Disciplinary Team (MDT) and Decision Making Unit (DMU) and testing labs a stronger understanding of the diagnostic landscape, challenges, and potential testing solutions
- Develop diagnostic expertise in cross-functional team i.e., Marketing, Medical, Sales, Market Access
- Engage with, lead, and partner with all members of the cross-functional team on all diagnostic-related activities to ensure AZ's RD products' launch readiness and optimal launch of therapy
- Provision of key inputs to P&M strategy build and implementation including pricing and reimbursement cases for therapy and associated diagnostic tests
- Develop and implement AI-based solutions for advanced diagnosis and patients' identification
- Develop and implement innovative diagnostic and transforming care solutions advancing care and optimizing diagnostic pathways for patients with rare diseases
ASSUMPTION: This role requires a strong scientific understanding of diagnostic tests and the clinical operational issues on the testing pathway to enable tailored testing solutions.
🎯 Required Qualifications
Education: Medical, Pharmacy, or Life Science degree
Experience: At least 4 years of relevant experience in the pharmaceutical industry
Required Skills:
- Solid scientific and disease area knowledge in medical science (rare diseases as an asset)
- True understanding of market-specific diagnostic/testing environment and RD ecosystem
- Granular knowledge of patients' demographics, patient's testing experience, and issues with different testing options along patient journey
- Strong influencing skills, ability to engage and collaborate with relevant stakeholders, to present credibility, build, and maintain trustful and mutually beneficial relationships
- Team player, understands being part of a cross-functional team and contributes fully by sharing information and linking insights
- Drives results
- Very good analytic skills but also able to see results and effects in a broader view
- Customer oriented
- Good command of English; Fluent Polish
Preferred Skills:
- Experience in the rare diseases field
- Knowledge of AI-based solutions for advanced diagnosis
ASSUMPTION: This role requires a strong scientific background and a deep understanding of the rare diseases ecosystem to effectively build partnerships and optimize diagnostic pathways.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 150,000 - 250,000 per year, based on industry standards for a similar role in Warsaw, Poland, with 5-10 years of experience.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Collaborative and inclusive work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca operates in the pharmaceutical industry, focusing on biopharmaceuticals to deliver life-changing medicines.
Company Size: AstraZeneca is a large corporation with over 10,000 employees worldwide, providing a structured and collaborative work environment.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.
Company Description:
- AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines, primarily in the areas of Oncology, Cardiovascular, Renal & Metabolism, and Respiratory & Immunology.
- The company is committed to pushing the boundaries of science to deliver life-changing medicines and improve patient outcomes.
- AstraZeneca fosters an inclusive and diverse work environment, encouraging collaboration and innovation among its employees.
Company Specialties:
- Pharmaceuticals
- Biopharmaceuticals
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca's focus on innovation and collaboration creates an environment where employees can grow and make a significant impact on patients' lives.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Diagnostic Marketing Manager reports directly to the Head of Rare Diseases Marketing and works closely with cross-functional teams, including Medical, Sales, Market Access, and other Marketing teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Progression to senior marketing roles within AstraZeneca's Rare Diseases portfolio
- Expansion of responsibilities to cover additional therapeutic areas or geographies
- Development of expertise in diagnostic marketing and rare diseases, leading to increased influence and impact within the organization
ASSUMPTION: This role offers opportunities for professional growth and development within AstraZeneca's Rare Diseases marketing team.
🌍 Location & Work Environment
Office Type: AstraZeneca's Warsaw office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
- The city offers a vibrant cultural scene, rich history, and numerous recreational opportunities.
- Warsaw is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional remote work
ASSUMPTION: Working in Warsaw provides employees with access to a dynamic city with a strong job market and numerous cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Rare Diseases Marketing
Key Assessment Areas:
- Cultural fit and alignment with AstraZeneca's values
- Scientific and disease area knowledge
- Strategic thinking and problem-solving skills
- Collaboration and influencing skills
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in diagnostic marketing or related fields
- Tailor your resume and cover letter to emphasize your understanding of the rare diseases ecosystem and diagnostic landscape
- Prepare examples of your ability to build partnerships, optimize diagnostic pathways, and improve testing performance
- Demonstrate your strong analytical skills and customer orientation
ATS Keywords: Diagnostic Marketing, Rare Diseases, Companion Diagnostics, Testing Pathways, Strategic Partnerships, Medical Science, Pharmaceutical Industry, Market Access, Reimbursement, Scientific Societies
ASSUMPTION: AstraZeneca's interview process focuses on assessing candidates' cultural fit, scientific knowledge, and strategic thinking to ensure they can make a strong contribution to the Rare Diseases marketing team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: AstraZeneca provides its employees with access to industry-standard tools and technologies to support their work.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Science-driven
- Collaboration
- Integrity
- Courage
- Accountability
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
- Focused on delivering results and driving impact
Self-Assessment Questions:
- How do you embody AstraZeneca's values in your daily work?
- Can you provide an example of a time when you had to build a strategic partnership with an external stakeholder to achieve a common goal?
- How do you balance a focus on both the details and the broader picture when developing a diagnostic strategy?
ASSUMPTION: AstraZeneca's culture emphasizes collaboration, innovation, and a strong commitment to improving patient outcomes through scientific discovery and development.
⚠️ Potential Challenges
- The complex and evolving nature of the rare diseases ecosystem may present challenges in building and maintaining strategic partnerships
- Balancing the need for short-term results with long-term strategic planning may require strong prioritization and time management skills
- The global nature of AstraZeneca's operations may necessitate occasional travel and coordination with international teams
- Working in a large corporation may require navigating complex organizational structures and decision-making processes
ASSUMPTION: While this role presents unique challenges, AstraZeneca's collaborative and inclusive culture fosters an environment where employees can overcome obstacles and drive success.
📈 Similar Roles Comparison
- Compared to other diagnostic marketing roles, this position places a stronger emphasis on strategic partnerships and optimizing testing pathways
- Working in the rare diseases field requires a deep understanding of the specific challenges and opportunities presented by these conditions
- This role offers opportunities for professional growth and development within AstraZeneca's Rare Diseases marketing team
ASSUMPTION: This role is unique in its focus on the rare diseases ecosystem and the need to build strategic partnerships to optimize diagnostic pathways.
📝 Sample Projects
- Developing a comprehensive testing pathway optimization plan for a specific rare disease, including identification and removal of bottlenecks in the testing process
- Building and maintaining a strategic partnership with a key diagnostic laboratory to ensure consistent and high-quality testing for AstraZeneca's rare disease portfolio
- Conducting a comprehensive analysis of the diagnostic landscape for a specific rare disease to identify evidence gaps and inform global or local plans to bridge
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Diagnostic Marketing Manager role within AstraZeneca's Rare Diseases marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the current diagnostic landscape for the rare diseases portfolio and the key challenges facing the team?
- How does the Diagnostic Marketing Manager role fit into the broader Rare Diseases marketing strategy, and how does it collaborate with other marketing teams within AstraZeneca?
- What opportunities exist for professional growth and development within the Rare Diseases marketing team, and how does the company support employees in pursuing these opportunities?
- How does AstraZeneca approach innovation and collaboration in the diagnostic marketing space, and what role does this play in the company's overall strategy?
- What is the work-life balance like for employees in the Diagnostic Marketing Manager role, and how does the company support work-life balance initiatives?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in diagnostic marketing, rare diseases, and strategic partnerships
- Prepare examples of your ability to build partnerships, optimize diagnostic pathways, and improve testing performance
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
