📌 Core Information
🔹 Job Title: Marketing Manager, Global GTM
🔹 Company: VF Corporation
🔹 Location: Costa Mesa, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and executing global go-to-market (GTM) process
- Supporting seasonal marketing campaigns and product launches
- Driving alignment between product and marketing teams
- Collaborating with regional marketing and commercial teams
- Ensuring global brand consistency while adapting to regional needs
ASSUMPTION: This role requires a high level of organization, communication, and collaboration skills to manage multiple seasons and stakeholders effectively.
📋 Key Responsibilities
✅ Lead system input of seasonal line plans, supporting global Workwear merchandising team
✅ Gather consumer and market insights to inform marketing briefs and develop consumer testing at early-stage development
✅ Work with marketing ops to inform creative delivery timing for sample delivery and content needs
✅ Lead the briefing process for seasonal ideation and content creation in partnership with the global team, with input from regional teams
✅ Build global alignment by meeting regularly with each region, ensuring regional collaboration, and balancing global brand alignment with regional adaptations
✅ Execute with excellence by managing all GTM deadlines, developing seasonal collateral, managing campaign launches, evaluating outcomes, and partnering with regional teams to identify areas for continuous improvement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple seasons and timelines consecutively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in a related field, with a focus on global brands and go-to-market processes
Required Skills:
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Experience working within a global brand, understanding regional nuances and needs
- Proven ability to collaborate and build relationships across different teams
- Detail-oriented with the ability to manage multiple seasons and timelines consecutively
- Project management skills to execute launch plans and manage timelines
Preferred Skills:
- Apparel and workwear-specific industry experience
- Specific GTM process and seasonal tools used at Dickies
ASSUMPTION: While formal education is important, the company is most interested in the candidate's professional achievements and relevant experience.
💰 Compensation & Benefits
Salary Range: $95,040 - $118,800 USD annually
Benefits:
- Medical
- Dental
- Vision
- 401(k)
- Development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. VF Corporation is one of the world's largest apparel, footwear, and accessories companies, connecting people to their lifestyles through iconic outdoor, active, and workwear brands.
Company Size: 10,001+ employees. As a large corporation, VF offers extensive development and growth opportunities for its employees.
Founded: 1899. VF Corporation has a rich history and a strong commitment to sustainability and corporate social responsibility.
Company Description:
- Powering movements of sustainable and active lifestyles for the betterment of people and the planet
- Iconic brands include Vans, The North Face, Timberland, and Dickies
- Focus on innovation, design, and connecting people to the lifestyles they cherish most
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate social responsibility
- Supply chain
- Brands and retail
Company Website: vfc.com
ASSUMPTION: VF Corporation's large size and diverse portfolio of brands offer unique opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role, depending on the candidate's experience and qualifications
Reporting Structure: Reports directly to the Global Director of Brand Marketing
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Opportunities to work on various brands and product categories within the VF Corporation portfolio
- Chance to gain experience in global brand management and go-to-market strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, professional work environment
Office Location(s): Costa Mesa, CA
Geographic Context:
- Costa Mesa is located in Orange County, California
- Known for its beaches, surf culture, and mild Mediterranean climate
- Offers a mix of urban and suburban living with easy access to Los Angeles and San Diego
Work Schedule: Standard business hours with flexibility for remote work as needed
ASSUMPTION: The Costa Mesa office provides a collaborative and engaging work environment, with opportunities for both professional and personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the global go-to-market process and your ability to manage multiple seasons and timelines
- Showcase your ability to collaborate effectively with cross-functional teams and regional stakeholders
ATS Keywords: Global GTM, marketing manager, seasonal campaigns, product launches, brand consistency, regional adaptations, cross-functional collaboration, project management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication, and collaboration skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Consumer testing and research tools (e.g., SurveyMonkey, UserTesting)
ASSUMPTION: The candidate should be comfortable using various project management, marketing automation, and consumer testing tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Power movements of sustainable and active lifestyles
- Connect people to the lifestyles they cherish most
- Create iconic brands that stand the test of time
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Adaptable and responsive to regional needs
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- How do you balance global brand alignment with regional adaptations to meet customer needs?
- Can you provide an example of a time when you successfully managed multiple seasons and timelines consecutively?
- How do you approach collaborating with cross-functional teams and regional stakeholders to drive alignment and consistency?
ASSUMPTION: Candidates should be able to demonstrate their ability to work effectively within a global brand environment, balancing global objectives with regional needs and adapting to changing market conditions.
⚠️ Potential Challenges
- Managing multiple seasons and timelines consecutively can be demanding and requires strong organizational skills
- Collaborating with regional teams and stakeholders may present cultural and time zone challenges
- Balancing global brand alignment with regional adaptations requires a nuanced understanding of regional market needs and customer preferences
- Keeping up with industry trends and consumer behavior may require continuous learning and adaptation
ASSUMPTION: The candidate should be prepared to face these challenges head-on and demonstrate their ability to adapt and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on global go-to-market strategy and management within the VF Corporation portfolio
- Similar roles in other organizations may have a more narrow focus on specific brands or product categories
- Career paths for this role may include advancement to senior marketing roles within the company or transition to other brands or product categories within the VF Corporation portfolio
ASSUMPTION: This role offers unique opportunities for career growth and development within the VF Corporation portfolio, with a focus on global brand management and go-to-market strategies.
📝 Sample Projects
- Developing and executing a global go-to-market strategy for a new product launch
- Conducting consumer testing and market research to inform seasonal marketing campaigns
- Managing a cross-functional team to deliver seasonal collateral and campaign recaps for multiple regions
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage multiple seasons and timelines, collaborate effectively with cross-functional teams, and adapt to regional market needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for a global go-to-market process and how it is managed within the company?
- How does the company support regional marketing teams and ensure brand consistency across multiple regions?
- What opportunities are there for professional development and growth within the company for this role?
- How does the company measure the success of global go-to-market strategies, and what key performance indicators (KPIs) are used to track progress?
- What is the company's approach to balancing global brand alignment with regional adaptations, and how is this managed within the global go-to-market process?
ASSUMPTION: These questions will help the candidate better understand the role's responsibilities, the company's approach to global brand management, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your ability to manage multiple seasons and timelines, collaborate effectively with cross-functional teams, and adapt to regional market needs
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
