📌 Core Information
🔹 Job Title: Senior Copywriter, Creative Strategy
🔹 Company: Dickies (VF Corporation)
🔹 Location: Costa Mesa, CA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with creative teams to develop compelling campaign ideas
- Adapting content for various platforms while maintaining brand guidelines
- Overseeing the creation of engaging copy for digital and social media, partner websites, sales literature, and in-store communications
- Conducting research to stay updated on industry trends, competitors, and audience preferences
- Managing multiple projects simultaneously in a fast-paced, deadline-driven environment
ASSUMPTION: This role requires strong writing, organizational, and communication skills, as well as the ability to manage multiple projects and meet tight deadlines.
📋 Key Responsibilities
✅ Develop creative strategies that are forward thinking and in-line with current media trends
✅ Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches
✅ Oversee clear, persuasive, and engaging copy for various mediums, ensuring all copy adheres to brand guidelines, legal requirements, and compliance standards
✅ Develop original ideas & concepts aligned with project briefs, brand tone, and target audiences
✅ Localize or tailor messages for regional or demography-specific campaigns
✅ Maintain a meticulous eye for detail to uphold brand guidelines in all communications
✅ Conduct research to stay updated on industry trends, competitors, and audience preferences
✅ Integrate feedback from stakeholders to improve and iterate on content
✅ Manage multiple projects simultaneously, ensuring timely delivery of high-quality work
✅ Maintain documentation of content workflows, approvals, and project histories
ASSUMPTION: This role involves a high level of collaboration with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: 5+ years of experience in copywriting and creative strategy development
Required Skills:
- Excellent writing, organizational, and communication skills
- Ability to contribute to strategy development at the start of a new project
- Ability to develop and implement creative concepts effectively, guided by a strategic foundation
- Ability to plan and strategize high-profile projects, with a keen attention to detail and timescales
- Persuasive and confident approach to creativity
- Effective team management capabilities
- Familiarity with creative processes and techniques – including digital media
- Confidence in building a rapport with internal stakeholders and nurturing good working relationships
Preferred Skills:
- Experience in the apparel or fashion industry
- Fluency in additional languages
ASSUMPTION: While formal education is important, the company is most interested in the candidate's experience and professional achievements.
💰 Compensation & Benefits
Salary Range: $83,808 - $104,760 USD annually
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range is determined by market pay data and is subject to local, state, and federal laws.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 10,001+ employees (Global)
Founded: 1899
Company Description:
- VF Corporation is one of the world’s largest apparel, footwear, and accessories companies
- Connects people to lifestyles, activities, and experiences through iconic outdoor, active, and workwear brands
- Purpose is to power movements of sustainable and active lifestyles for the betterment of people and the planet
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate social responsibility
- Supply chain
- Brands and retail
Company Website: www.vfc.com
ASSUMPTION: VF Corporation is a large, global company with a diverse portfolio of brands and a strong focus on sustainability and corporate social responsibility.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Senior Director, Creative
Work Arrangement: On-site, full-time with flexibility for project needs
Growth Opportunities:
- Potential to grow into a leadership role within the creative team
- Opportunities to work on various brands and campaigns within the VF Corporation portfolio
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the creative team and the broader VF Corporation organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a creative and collaborative work environment
Office Location(s): Costa Mesa, CA, USA
Geographic Context:
- Costa Mesa is located in Orange County, California
- Known for its mild climate, beaches, and outdoor activities
- Close proximity to Los Angeles and other major cities in Southern California
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)
ASSUMPTION: The work environment is collaborative and creative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager and creative team members
- Assessment of creative portfolio and writing samples
- Final interview with senior leadership
Key Assessment Areas:
- Writing and creative skills
- Understanding of the Dickies brand and target audience
- Ability to work collaboratively and manage multiple projects
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best creative work and writing samples
- Research the Dickies brand and understand their target audience
- Be prepared to discuss your creative process and how you approach projects
ATS Keywords: Senior Copywriter, Creative Strategy, Brand Guidelines, Campaign Ideas, Content Adaptation, Digital Media, Social Media, Partner Websites, Sales Literature, In-store Communications, Industry Trends, Competitor Analysis, Audience Preferences, Project Management, Stakeholder Feedback, Content Workflows, Approvals, Project Histories
ASSUMPTION: The application process is thorough and designed to assess the candidate's creative skills, understanding of the brand, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The tools and technologies required for this role are standard in the creative industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Power movements of sustainable and active lifestyles
- Connect people to the lifestyles, activities, and experiences they cherish most
- Create iconic brands that stand for something and inspire people
Work Style:
- Collaborative and creative
- Focused on teamwork and innovation
- Fast-paced and deadline-driven
Self-Assessment Questions:
- Do you align with the company's purpose and values?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: The company values a diverse and inclusive workforce and seeks candidates who align with their purpose and values.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Adapting content for various platforms while maintaining brand guidelines and quality standards
- Working with diverse teams and stakeholders to develop compelling campaign ideas and storytelling approaches
- Keeping up with industry trends, competitors, and audience preferences
ASSUMPTION: This role presents challenges that require strong project management, communication, and creative skills, as well as the ability to work collaboratively in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on creative strategy development and collaboration with various teams
- Similar roles in the industry may focus more on tactical execution or specific mediums (e.g., digital, social media)
- Career path for this role may lead to leadership positions within the creative team or broader marketing organization
ASSUMPTION: This role offers unique opportunities for creative strategy development and collaboration, with potential for career growth within the creative team and broader marketing organization.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new product line
- Creating a multi-channel marketing campaign for a seasonal promotion
- Adapting content for various platforms, ensuring consistency and effectiveness while maintaining brand guidelines
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic development to tactical execution.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does this role collaborate with other teams and departments within the organization?
- What opportunities are there for growth and development within the creative team and broader marketing organization?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These key questions help assess the role's fit with the candidate's skills, interests, and values, as well as the company's culture and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best creative work and writing samples
- Research the Dickies brand and understand their target audience
- Be prepared to discuss your creative process and how you approach projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
