📌 Core Information
🔹 Job Title: Social Media + Influencer Manager
🔹 Company: VF Corporation (Dickies)
🔹 Location: Costa Mesa, CA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing daily management of Dickies Skateboarding social media accounts
- Creating video content for social media following the creative direction and timelines set by Dickies
- Managing product seeding to athletes, celebrities, and influencers to drive brand awareness, conversation, and loyalty
- Actively participating in meetings for content planning and brand strategy
- Providing weekly, monthly, and quarterly reports on social media performance, initiatives, and activations
- Traveling with skate team members to key events and competitions to promote, capture content, and ensure proper representation in media
ASSUMPTION: This role requires a strong understanding of the skateboarding or action sports industry, as well as excellent communication and organizational skills to manage multiple social media platforms and engage with followers effectively.
📋 Key Responsibilities
✅ Oversee daily management of Dickies Skateboarding social media accounts, including Instagram, TikTok, YouTube, and other platforms
✅ Create video content for social media following the creative direction and timelines set by Dickies, ensuring all posts are appropriate and in good taste
✅ Manage product seeding to amateur and pro athletes, celebrities, and influencers to drive brand awareness, conversation, and loyalty
✅ Actively participate in meetings for content planning and brand strategy
✅ Provide weekly, monthly, and quarterly reports on social media performance, initiatives, and activations
✅ Travel with skate team members to key events and competitions to promote, capture content, and ensure proper representation in media
ASSUMPTION: This role requires a proactive and creative approach to content development, as well as strong communication skills to engage with followers and manage relationships with athletes and influencers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in social media management, particularly within the skateboarding or action sports industry
Required Skills:
- Proven experience in social media management, particularly within the skateboarding or action sports industry
- Strong content creation skills, especially with video production using an iPhone
- Excellent and thoughtful communication and organizational skills
- Ability to work collaboratively with internal teams and external partners
- Experience in engaging with followers and customers on social media
Preferred Skills:
- Experience with social media analytics tools
- Fluency in Spanish or other languages
ASSUMPTION: While formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.
💰 Compensation & Benefits
Salary Range: $83,200.00 USD - $104,000.00 USD annually
Benefits:
- Medical
- Dental
- Vision
- 401(k)
Working Hours: 40 hours per week, with potential for overtime during events and activations
ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. VF Corporation is one of the world’s largest apparel, footwear, and accessories companies, connecting people to the lifestyles, activities, and experiences they cherish most through a family of iconic outdoor, active, and workwear brands.
Company Size: 10,001+ employees. As a large corporation, VF offers extensive development and growth opportunities for employees, as well as a strong benefits package.
Founded: 1899. VF Corporation has a rich history and a strong commitment to sustainability and corporate social responsibility.
Company Description:
- VF Corporation is a global leader in the apparel, footwear, and accessories industry, with a portfolio of iconic brands that include Vans, The North Face, Timberland, and Dickies
- The company is committed to powering movements of sustainable and active lifestyles for the betterment of people and the planet
- VF values a diverse, inclusive workforce and provides equal employment opportunity for all applicants and employees
Company Specialties:
- Footwear
- Accessories
- Innovation
- Design
- Apparel
- Outdoor
- Active
- Sports
- Fashion
- Clothing
- Sustainability
- Corporate social responsibility
- Supply chain
- Brands
- Retail
Company Website: vfc.com
ASSUMPTION: VF Corporation's large size and diverse portfolio of brands offer employees a wide range of career development opportunities and exposure to various aspects of the apparel, footwear, and accessories industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in social media management and a strong understanding of the skateboarding or action sports industry.
Reporting Structure: This position reports to the Director of Brand Management.
Work Arrangement: On-site, with potential for travel to key events and competitions.
Growth Opportunities:
- Potential to grow within the marketing and communications department or explore opportunities within VF Corporation's portfolio of brands
- Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure
- Access to professional development resources and training opportunities
ASSUMPTION: As a large corporation with a diverse portfolio of brands, VF Corporation offers numerous growth opportunities for employees looking to advance their careers in the apparel, footwear, and accessories industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, creative atmosphere.
Office Location(s): Costa Mesa, CA, USA
Geographic Context:
- Costa Mesa is located in Orange County, California, with a mild Mediterranean climate and numerous outdoor recreation opportunities
- The area is known for its vibrant arts and culture scene, as well as its proximity to beaches and hiking trails
- Costa Mesa is centrally located between Los Angeles and San Diego, providing easy access to both cities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with potential for overtime during events and activations
ASSUMPTION: The Costa Mesa office offers a collaborative and creative work environment, with easy access to outdoor recreation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing and communications team
- Final interview with the director of brand management
Key Assessment Areas:
- Social media management skills and experience
- Content creation and video production skills
- Communication and organizational skills
- Understanding of the skateboarding or action sports industry
Application Tips:
- Highlight your relevant experience in social media management, particularly within the skateboarding or action sports industry
- Include examples of your content creation and video production work in your portfolio or resume
- Tailor your cover letter to demonstrate your understanding of the Dickies brand and your enthusiasm for the role
ATS Keywords: Social media management, content creation, video production, skateboarding, action sports, brand management, influencer marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's social media management skills, content creation abilities, and understanding of the skateboarding or action sports industry.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Video production software (iPhone, editing tools)
- Social media analytics tools (optional)
ASSUMPTION: The primary tools and technologies required for this role are social media platforms and video production software, with social media analytics tools being an optional but valuable addition.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Sustainability and responsibility
- Diversity, equity, and inclusion
Work Style:
- Creative and collaborative
- Fast-paced and dynamic
- Results-driven and data-informed
Self-Assessment Questions:
- Do you have a deep understanding of the skateboarding or action sports industry and its associated culture?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple social media platforms simultaneously?
- Do you have strong communication and organizational skills, and the ability to work collaboratively with internal teams and external partners?
ASSUMPTION: VF Corporation values a diverse, inclusive workforce and seeks candidates who align with the company's values and work style, as well as those who demonstrate a strong understanding of the skateboarding or action sports industry.
⚠️ Potential Challenges
- Managing multiple social media platforms and engaging with followers effectively may require long hours and overtime during events and activations
- Keeping up with the fast-paced nature of the skateboarding or action sports industry and its associated trends and culture may be challenging
- Travel requirements may be demanding, with potential for extended periods away from home
- Working with athletes and influencers may require strong communication and negotiation skills, as well as the ability to manage relationships effectively
ASSUMPTION: While this role offers numerous opportunities for growth and exposure, it also presents several challenges that require strong communication, organizational, and time management skills.
📈 Similar Roles Comparison
- This role differs from other social media management positions in its focus on the skateboarding or action sports industry and its associated culture
- As a large corporation with a diverse portfolio of brands, VF Corporation offers employees a wide range of career development opportunities and exposure to various aspects of the apparel, footwear, and accessories industry
- Career paths within the marketing and communications department may include opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure
ASSUMPTION: This role offers unique opportunities for growth and exposure within the marketing and communications department, as well as the broader apparel, footwear, and accessories industry.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, targeting skateboarders and action sports enthusiasts
- Managing a team of influencers to create content for multiple social media platforms, driving brand awareness and engagement
- Analyzing social media performance data to inform content strategy and improve overall engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity for growth and development within the marketing and communications department.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and communications strategy for Dickies?
- What opportunities are there for growth and development within the marketing and communications department and the broader VF Corporation?
- How does VF Corporation support work-life balance for employees in this role?
- What is the company culture like, and how does it support the success of employees in this role?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the company culture, and the opportunities for growth and development within the marketing and communications department and the broader VF Corporation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience in social media management, content creation, and video production, as well as your understanding of the skateboarding or action sports industry
- Write a cover letter that demonstrates your enthusiasm for the Dickies brand and your qualifications for the role
- If applicable, include examples of your content creation and video production work in your portfolio
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
