📌 Core Information
🔹 Job Title: Social Media + Influencer Manager
🔹 Company: Dickies®
🔹 Location: Costa Mesa, CA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing Dickies Skateboarding social media accounts
- Creating video content for social media platforms
- Managing product seeding to athletes, celebrities, and influencers
- Collaborating with internal teams and external partners
- Providing performance reports and attending brand strategy meetings
ASSUMPTION: This role requires a strong understanding of the skateboarding and action sports industry, as well as experience in social media management and content creation.
📋 Key Responsibilities
✅ Oversee daily management of Dickies Skateboarding social media accounts
✅ Create video content for social media following creative direction and timelines
✅ Ensure all posts on Dickies Skateboarding social media pages are appropriate and in good taste
✅ Manage product seeding to amateur and pro athletes, celebrities, and influencers
✅ Participate in meetings for content planning and brand strategy
✅ Provide weekly, monthly, and quarterly reports on social media performance
✅ Travel with skate team members to key events and competitions to promote, capture content, and ensure proper representation
ASSUMPTION: This role may require occasional travel and working non-standard hours to cover events and competitions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in social media management, particularly within the skateboarding or action sports industry
Required Skills:
- Proven experience in social media management
- Strong content creation skills, especially with video production using an iPhone
- Excellent and thoughtful communication and organizational skills
- Ability to work collaboratively with internal teams and external partners
- Experience in engaging with followers and customers on social media
Preferred Skills:
- Familiarity with the Dickies brand and skateboarding culture
- Experience working with influencers and brand ambassadors
ASSUMPTION: While formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.
💰 Compensation & Benefits
Salary Range: $83,200.00 USD - $104,000.00 USD annually
Benefits:
- Medical
- Dental
- Vision
- 401(k)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market pay data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 1922
Company Description:
- Dickies is a global leader in workwear, known for its durability, performance, and comfort
- The company has a strong connection to the skateboarding community and culture
- Dickies is a subsidiary of VF Corporation, one of the world’s largest apparel, footwear, and accessories companies
Company Specialties:
- Workwear
- Skateboarding apparel
- Durable and functional clothing
Company Website: http://www.dickies.com
ASSUMPTION: Dickies is committed to providing quality workwear at an affordable price, with a focus on durability and functionality.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Director of Brand Management
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential to grow within the marketing department or the company as a whole
- Opportunities to work on special projects and initiatives
- Chance to develop skills in brand management, event planning, and influencer marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Costa Mesa, CA
Geographic Context:
- Costa Mesa is located in Orange County, California
- The area is known for its mild Mediterranean climate and outdoor activities
- Costa Mesa is home to numerous corporate headquarters and businesses
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with occasional evening and weekend work required
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with hiring manager
- Final interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Social media management skills
- Content creation and storytelling abilities
- Communication and collaboration skills
- Industry knowledge and passion for skateboarding culture
Application Tips:
- Highlight relevant experience in social media management and content creation
- Demonstrate a strong understanding of the skateboarding and action sports industry
- Showcase your ability to work collaboratively with internal teams and external partners
- Prepare examples of your video content and social media campaigns
ATS Keywords: Social media management, content creation, video production, skateboarding, action sports, brand management, influencer marketing
ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Video editing software (iMovie, Adobe Premiere Pro, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Durability
- Performance
- Comfort
- Innovation
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of the skateboarding and action sports industry?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have experience working with influencers and brand ambassadors?
ASSUMPTION: Dickies values candidates who are passionate about the skateboarding culture, have a strong work ethic, and are able to work collaboratively with internal teams and external partners.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Working with influencers and brand ambassadors to ensure proper representation of the Dickies brand
- Occasional travel and working non-standard hours to cover events and competitions
- Keeping up with industry trends and best practices in social media management
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a deep understanding of the skateboarding and action sports industry.
📈 Similar Roles Comparison
- Social Media Manager (Retail)
- Social Media Manager (Action Sports)
- Brand Manager (Skateboarding)
ASSUMPTION: This role is unique in its focus on the skateboarding and action sports industry, as well as its requirement for strong content creation skills and experience working with influencers and brand ambassadors.
📝 Sample Projects
- Developing a social media campaign to launch a new product line
- Creating video content for a skateboarding event or competition
- Managing product seeding to athletes, celebrities, and influencers to drive brand awareness and engagement
ASSUMPTION: These projects are designed to showcase the candidate's ability to manage social media campaigns, create engaging video content, and work collaboratively with internal teams and external partners.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Dickies?
- What are the biggest challenges facing the skateboarding and action sports industry, and how can this role help address them?
- What opportunities are there for professional growth and development within the company?
- What is the company's approach to work-life balance, and how does that apply to this role?
ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, the company's marketing strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience in social media management and content creation
- Prepare examples of your video content and social media campaigns to showcase your skills and abilities
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
