Digital Account Director

📌 Core Information

🔹 Job Title: Digital Account Director

🔹 Company: Clean Digital

🔹 Location: Edinburgh, Scotland, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Overseeing client relationships and ensuring PPC strategies align with business goals
• Managing multiple client projects and maintaining regular communication
• Working closely with the Senior Leadership Team on broader business strategies
• Actively participating in the sales process and supporting new business pitches
• Executing account optimisations and focusing on strategic budget management
• Fostering long-term client partnerships and contributing to client retention

ASSUMPTION: This role requires a balance of strategic thinking, client management, and hands-on PPC expertise. The ideal candidate will have a proven track record in PPC and be comfortable working in a hybrid environment.

📋 Key Responsibilities

✅ Lead and manage client relationships, ensuring the highest level of satisfaction

✅ Oversee the strategic direction and day-to-day management of PPC campaigns across various platforms

✅ Work closely with the Senior Leadership Team on broader business strategies and initiatives

✅ Actively participate in the sales process, supporting new business pitches and effectively onboarding new clients

✅ Execute both reactive and proactive account optimisations, focusing on strategic budget management

✅ Play an integral role in client retention and fostering long-term partnerships

ASSUMPTION: This role involves a mix of client-facing and internal team collaboration, requiring strong communication skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) or equivalent experience

Experience: 4+ years of hands-on PPC experience, either at an agency or client-side, with a proven track record

Required Skills:

• Enthusiasm and willingness to learn, with a passion for digital advertising and staying up-to-date with industry trends
• Fluent English speaker with excellent verbal and written communication skills
• Advanced Microsoft Excel/Google Sheets skills and good problem-solving abilities
• Confidence in meetings and presenting findings to colleagues and clients
• Ability to work to deadlines and manage multiple projects simultaneously
• Positive, upbeat attitude to work and an ability to think independently

Preferred Skills:

• Experience running and leading strategy on innovative Google Ads and Meta Ads campaigns for leading brands
• Meticulous attention to detail and advanced organisational skills
• Experience managing a team

ASSUMPTION: Candidates should have a strong foundation in PPC and be comfortable working in a fast-paced, dynamic environment. Experience with various PPC platforms and a proven track record in client management are essential for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on experience and industry standards for a Digital Account Director role in Edinburgh)

Benefits:

• Generous profit sharing scheme
• Competitive starting salary with regular salary reviews based on performance/output
• Enhanced maternity/paternity leave
• Private health insurance with Vitality
• Pension scheme
• 30 days holiday
• Cycle2Work scheme
• Flexible hybrid working (up to 3 days a week)
• Summer and Christmas office parties, regular socials, and monthly team lunches
• A casual, open plan working environment
• A well-stocked beer fridge for socials and occasional Fridays
• Upskilling and training opportunities, including weekly knowledge shares, mentoring sessions, and dedicated personal development time

Working Hours: Full-time (37.5 hours per week), with flexible working hours and the option to work from home up to 3 days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Account Director role in Edinburgh. The benefits package is designed to attract and retain top talent in the PPC industry.

📌 Applicant Insights

🔍 Company Context

Industry: Clean Digital specialises in PPC advertising, focusing on maximising profit from paid search, social, and programmatic advertising. The company operates in a competitive market, working with a variety of exciting brands across the UK, Europe, Australia, and North America.

Company Size: Clean Digital is a small to medium-sized agency with 11-50 employees. This size allows for a collaborative environment where employees have a say in how the company is run and can share in its profits.

Founded: Clean Digital was founded in 2012 and has since grown to become a leading PPC agency, dedicated to reducing PPC waste and maximising value for its clients.

Company Description:

• Employee-owned agency
• Focus on PPC specialism to breed expertise
• Dynamic and collaborative working environment

Company Specialties:

• Paid Search (Google Ads, Microsoft Advertising)
• Paid Social (Meta Ads, LinkedIn Ads, TikTok Ads)
• Programmatic Advertising (Display, Video)
• Data Analysis and Reporting
• Client Management and Strategy

Company Website: http://www.cleandigital.co.uk

ASSUMPTION: Clean Digital's focus on PPC specialism and employee ownership sets it apart from larger agencies. This focus allows the company to offer innovative tools and maximise value for its clients.

📊 Role Analysis

Career Level: This role is suitable for experienced PPC professionals looking to take the next step in their career, moving into a leadership position with a focus on client management and strategic direction.

Reporting Structure: The Digital Account Director will report directly to the Senior Leadership Team and work closely with the PPC team to ensure the successful management of client campaigns.

Work Arrangement: This is a hybrid role, with employees expected to work from the office for 2 days a week and have the flexibility to work from home up to 3 days a week.

Growth Opportunities:

• Progression into a senior leadership role within the company
• Expanding PPC expertise across various platforms and industries
• Developing skills in client management, strategic planning, and team leadership

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress into a senior leadership position and develop a deep understanding of the PPC industry.

🌍 Location & Work Environment

Office Type: Clean Digital's office is located in Edinburgh's vibrant Commercial Street, offering a modern, open-plan working environment.

Office Location(s): Clockwise Offices, 84 Commercial Street, Edinburgh, Edinburgh, City of EH6 6LX, GB

Geographic Context:

• Edinburgh is the capital city of Scotland and offers a high quality of life, with a rich cultural scene, historic architecture, and numerous green spaces
• The city is well-connected by public transport, with excellent bus and tram services, as well as a nearby international airport
• Edinburgh's thriving tech industry and startup scene provide ample opportunities for professional growth and networking

Work Schedule: The working week is Monday to Friday, with flexible working hours and the option to work from home up to 3 days a week.

ASSUMPTION: Clean Digital's office location in Edinburgh offers employees the opportunity to work in a vibrant, culturally rich city with a strong tech industry and excellent connectivity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• First-round interview with the Senior Leadership Team to discuss the role in more detail and assess technical skills
• Second-round interview with the PPC team to discuss day-to-day responsibilities and team dynamics
• Final interview with the CEO to discuss the role's fit within the company's broader strategy

Key Assessment Areas:

• PPC expertise and strategic thinking
• Client management skills and communication
• Cultural fit and alignment with company values
• Problem-solving abilities and attention to detail

Application Tips:

• Tailor your resume and cover letter to highlight your PPC experience and client management skills
• Include specific examples of successful PPC campaigns you've managed and the results you achieved
• Demonstrate your understanding of Clean Digital's focus on PPC specialism and reducing PPC waste
• Showcase your enthusiasm for digital advertising and staying up-to-date with industry trends

ATS Keywords: PPC, Google Ads, Meta Ads, Client Management, Strategic Direction, PPC Strategy, Budget Management, Client Retention, Team Leadership, PPC Campaigns, PPC Optimization, PPC Reporting

ASSUMPTION: Clean Digital's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. The company is looking for experienced PPC professionals with a strong client management background and a passion for digital advertising.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• Microsoft Advertising
• LinkedIn Ads
• TikTok Ads
• StackAdapt
• Google Analytics (GA4)
• Microsoft Excel/Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Clean Digital uses a range of PPC platforms and tools to manage client campaigns effectively. Familiarity with these tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Specialism breeds expertise
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on reducing PPC waste and maximising value for clients

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in PPC advertising?
• Can you provide an example of a time when you successfully managed a challenging client relationship?
• How do you approach strategic planning and budget management for PPC campaigns?

ASSUMPTION: Clean Digital values specialism, collaboration, and continuous learning. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong organisational skills and time management
• Keeping up-to-date with the latest trends and best practices in PPC advertising, which is a fast-evolving industry
• Balancing client management responsibilities with hands-on PPC campaign management
• Working in a hybrid environment, requiring effective communication and collaboration with both on-site and remote team members

ASSUMPTION: This role presents several challenges, including managing multiple projects, staying current with industry trends, and balancing client management with hands-on campaign management in a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from other PPC-focused positions in its emphasis on client management and strategic direction, rather than hands-on campaign management
• Clean Digital's focus on PPC specialism sets it apart from larger, full-service agencies, offering candidates the opportunity to develop deep expertise in the field
• Career progression in this role could lead to senior leadership positions within the company, with the potential to influence the broader business strategy

ASSUMPTION: This role offers unique opportunities for experienced PPC professionals looking to move into a leadership position with a focus on client management and strategic direction.

📝 Sample Projects

• Developing and implementing a strategic PPC plan for a new client, focusing on maximising profit and minimising waste
• Optimising an existing PPC campaign for a client, improving performance and reducing costs through data-driven insights and strategic budget management
• Managing a team of PPC specialists to deliver exceptional results for multiple clients, fostering a collaborative and supportive work environment

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Digital Account Director, from strategic planning and campaign optimisation to team management and client retention.

❓ Key Questions to Ask During Interview

• How does Clean Digital support the professional development of its employees?
• Can you describe the team structure and dynamics within the PPC department?
• How does Clean Digital approach client retention and fostering long-term partnerships?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Clean Digital's focus on PPC specialism translate into its approach to client management and campaign optimisation?

ASSUMPTION: These interview questions are designed to assess the company's commitment to employee development, team dynamics, client retention strategies, and the specific priorities for the role in the first 90 days.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your PPC experience, client management skills, and enthusiasm for digital advertising
• Prepare examples of successful PPC campaigns you've managed and the results you achieved
• Research Clean Digital's focus on PPC specialism and reducing PPC waste, and demonstrate your understanding of these principles in your application
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.