📌 Core Information
🔹 Job Title: Digital Account Partner
🔹 Company: Dentsu
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading a multi-million x-channel digital performance program for a key hospitality client
- Collaborating with a team of digital media specialists across multiple disciplines
- Building and maintaining strong client relationships
- Co-designing forward-facing strategy and continuously improving program efficiency
- Working closely with media partners to leverage innovative solutions and resources
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to coordinate cross-discipline teams to deliver on ambitious targets.
📋 Key Responsibilities
✅ Own and lead successful activation of a strategically important, multimillion x-channel performance programme for our client.
✅ Collaborate with and lead a team of best-in-class digital media specialists across multiple disciplines to collectively deliver on ambitious targets.
✅ Build and maintain strong relationships with client stakeholders, serving as their primary agency contact for performance programme.
✅ Co-design forward facing strategy for the programme, continuously looking for opportunities and solutions that generate growth and efficiency.
✅ Work closely with our media partners to ensure the programme benefits from adoption of the most innovative solutions and access to value ad resources.
✅ Continuously identify opportunities to improve the way in which the programme operates and proactively design solutions and ways of working that drive its efficiency.
✅ Proactively identify and put forward value additive solutions from dentsu suite of products to client. Own commercial management of these.
✅ Take ownership and drive forward departmental initiatives and thought leadership at Carat, ensuring a positive impact on wider business.
ASSUMPTION: This role involves a high level of responsibility and requires a proactive approach to identifying opportunities and driving improvements.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in managing x-channel digital first performance media programmes across PPC, PSM, Programmatic
Required Skills:
- Proven experience in managing x-channel digital performance media programmes
- Strong communication and relationship skills
- Ability to coordinate cross-discipline teams and deliver on one team ambition for our client
- Strategically astute, able to identify and recommend value additive solutions from dentsu to improve overall programme performance and drive innovation
- Practical, able to spot opportunities for driving operational efficiency and to proactively implement solutions to improve ways of working
Preferred Skills:
- Experience working with hospitality sector clients
- Fluency in additional languages
ASSUMPTION: A background in digital media and a proven track record of driving programme success are essential for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a mid-level digital account partner role in London)
Benefits:
- Competitive salary
- Tailored benefits package
- Flexible working arrangements (currently in the office every 2 days per week)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, with a focus on integrated growth and transformation for leading organizations worldwide.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Dentsu was founded in 1901 in Tokyo, Japan, and has since grown to become a global leader in its industry.
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations
- Founded in 1901, Dentsu is present in over 145 countries and regions
- Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the organization
Reporting Structure: This role reports directly to the Integrated Digital Leadership team within Carat and works closely with the broader account leadership team and strategy
Work Arrangement: Hybrid, with a requirement to be in the office every 2 days per week
Growth Opportunities:
- Progression to a senior account leadership role within Carat or Dentsu
- Expansion into new markets or client sectors
- Development of expertise in emerging digital media trends and technologies
ASSUMPTION: This role offers significant opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to be in the office every 2 days per week
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene and numerous attractions
- The office is located in the Regent's Place development, offering easy access to public transportation and nearby amenities
- The city's diverse and multicultural environment provides ample opportunities for personal and professional growth
Work Schedule: Full-time, with flexible working arrangements
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or video interview with the hiring manager and team members
- Final interview with the department head or director
Key Assessment Areas:
- Digital media strategy and activation
- Client relationship management
- Team leadership and collaboration
- Problem-solving and innovation
Application Tips:
- Highlight relevant experience and achievements in managing x-channel digital performance media programmes
- Tailor your resume and cover letter to emphasize your strategic mindset, communication skills, and ability to coordinate cross-discipline teams
- Prepare examples of how you've driven operational efficiency and improved ways of working in previous roles
- Research Dentsu and Carat to demonstrate your understanding of the company and its offerings
ATS Keywords: Digital Strategy, Performance Media, PPC, Programmatic, Cross-Channel Measurement, Data Analysis, Client Relationship Management, Team Leadership, Operational Efficiency, Commercial Management, Innovation, Media Activation, Strategic Thinking, Communication Skills, Problem Solving, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and ability to lead a team in driving programme success.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- DoubleClick
- MediaMath
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard digital media and analytics tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Innovation
- Accountability
Work Style:
- Proactive and solution-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you align with Dentsu's company values, particularly in the context of this role?
- How comfortable are you working in a hybrid work environment, balancing in-office collaboration and remote work?
- How does your personal work style fit with the requirements of this role and Dentsu's work culture?
ASSUMPTION: Dentsu values candidates who are proactive, collaborative, and adaptable, with a strong focus on driving innovation and growth.
⚠️ Potential Challenges
- Managing a large, complex digital performance programme for a key client
- Balancing the need for strategic thinking with day-to-day programme management
- Working effectively with cross-discipline teams and stakeholders
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a proactive approach to driving programme success.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on leading a multi-million x-channel digital performance programme for a key hospitality client
- Industry-specific context: The hospitality sector is highly competitive and dynamic, requiring a strong understanding of digital media trends and consumer behavior
- Career path comparison: This role offers opportunities for progression to senior account leadership roles within Carat or Dentsu
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive digital media strategy for a hospitality client, driving growth and efficiency across multiple channels
- Collaborating with cross-discipline teams to optimize programme performance and improve ways of working
- Identifying and recommending value-additive solutions from Dentsu's suite of products to enhance overall programme performance and drive innovation
ASSUMPTION: These sample projects reflect the strategic and collaborative nature of the role, requiring a strong understanding of digital media and a proactive approach to driving programme success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategic goals of the client's digital performance programme?
- What are the key priorities for the first 90 days in this role?
- How does Dentsu support the professional development and growth of its employees?
- What are the most significant challenges facing the client's digital performance programme, and how can this role address them?
- How does the hybrid work arrangement support the needs of the team and the client?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your strategic mindset, communication skills, and ability to coordinate cross-discipline teams
- Prepare examples of how you've driven operational efficiency and improved ways of working in previous roles
- Research Dentsu and Carat to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
