Digital Account Strategist

📌 Core Information

🔹 Job Title: Digital Account Strategist

🔹 Company: 321 the Agency

🔹 Location: Orlando, Florida (Remote)

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-level (3-5 years)

🔹 Remote Status: Hybrid (Remote for this role)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing digital strategies for clients
• Overseeing paid campaign execution and performance
• Serving as the primary client contact and leading meetings
• Collaborating with cross-functional teams for cohesive messaging
• Optimizing customer funnels and CRM initiatives

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to succeed.

📋 Key Responsibilities

✅ Digital Strategy: Lead digital campaign planning, audience targeting, customer journey strategies, and define campaign KPIs

✅ Client Relationship Management: Serve as the strategic lead and day-to-day contact for assigned digital accounts, lead client meetings, and ensure cohesive messaging across teams

✅ Funnel & CRM Strategy: Develop and manage CRM campaigns, analyze customer behavior, and identify opportunities for improvement

✅ Reporting & Analytics: Track performance across digital channels, analyze and interpret data, and build monthly performance reports

✅ Quality Control & Collaboration: Work alongside creative and digital teams to ensure content is aligned with strategy and best practices, review paid assets and CRM content, and ensure deadlines, budgets, and client expectations are met

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and client management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in digital marketing strategy, account management, or media planning (agency experience strongly preferred)

Required Skills:

• Proven success in managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.)
• Experience with CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and customer lifecycle planning
• Strong understanding of full-funnel marketing and digital KPIs (ROAS, CAC, CTR, LTV, etc.)
• Excellent communication and presentation skills
• Organized and detail-oriented with the ability to manage multiple priorities and deadlines
• A team-first mindset, high personal accountability, and a natural curiosity for solving business challenges

Preferred Skills:

• Certification in Google Ads, Meta Blueprint, or HubSpot
• Experience with eCommerce marketing and conversion rate optimization
• Knowledge of marketing automation tools, SEO, or GA4

ASSUMPTION: Candidates should have a strong background in digital marketing and a proven track record of managing paid media campaigns and CRM initiatives.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (dependent on experience)

Benefits:

• Competitive salary and opportunity for performance-based bonuses
• Health, dental, and vision insurance
• 401K after one year of employment
• 2 Weeks (80 Hrs) Paid Time off [additional 40Hrs at 3 years]
• 3 Sick/Mental Health Days
• 8 Hours Volunteer Time
• Additional PTO at holiday and management discretion
• Opportunities for professional development and training
• Collaborative and innovative work environment
• Flexible working hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for mid-level digital marketing roles in the Orlando area.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees)

Founded: 2008

Company Description:

• 321 is a brand and social agency committed to crafting legacies—not just brands—with the belief that a brand’s impact is measured in the conversations it sparks, the communities it builds, and the imprint it leaves behind.

Company Specialties:

• Branding
• Web & Mobile
• Digital Marketing
• Social Media
• Video
• Marketing Strategy
• Data-Driven Marketing
• Advertising Technology
• Design
• Business Strategy
• Omnichannel Marketing
• UI/UX
• Mobile Applications
• Product Development
• Product Marketing
• Education
• Healthcare
• Finance
• and Lead Generation

Company Website: http://www.321theagency.com

ASSUMPTION: 321 the Agency is a small, specialized advertising agency with a focus on crafting meaningful brand experiences and driving results through digital marketing.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This position reports to the Client Success Manager - Digital.

Work Arrangement: On-site with remote flexibility for this role

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the agency
• Opportunities to work on diverse client projects and expand skillset
• Chance to contribute to the agency's growth and shape its digital strategy offerings

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic agency environment.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space

Office Location(s): 121 South Orange Avenue, Suite 980N, Orlando, Florida 32801, US and 3017 Bolling Way NE, Atlanta, Georgia 30305, US

Geographic Context:

• Orlando, Florida: A vibrant city with a growing tech industry and a diverse cultural scene
• Atlanta, Georgia: A major hub for the Southeast with a thriving business ecosystem

Work Schedule: Full-time with flexible working hours and remote options for this role

ASSUMPTION: The remote flexibility for this role allows for a better work-life balance and the ability to attract top talent from across the region.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the agency's leadership

Key Assessment Areas:

• Digital marketing strategy and execution
• Client management and communication skills
• Data analysis and reporting
• Cultural fit and alignment with agency values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful digital marketing campaigns and CRM initiatives you've managed
• Research the agency and its clients to demonstrate your understanding of their work
• Practice presenting data-driven insights and recommendations

ATS Keywords: Digital Marketing Strategy, Account Management, Paid Media Campaigns, CRM, Customer Lifecycle Planning, Digital KPIs, Communication Skills, Presentation Skills, Organized, Detail-Oriented, Teamwork, Problem Solving, Data Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and communication abilities, as well as their cultural fit with the agency.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Suite
• LinkedIn Ads
• HubSpot
• Klaviyo
• Salesforce
• Google Analytics
• GA4
• SEO tools (e.g., SEMrush, Ahrefs)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: We believe in the power of thoughtful, deliberate work
• Collaboration: We thrive on teamwork and collective intelligence
• Curiosity: We embrace a growth mindset and continuous learning
• Courage: We have the confidence to take risks and challenge the status quo

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful digital marketing strategies?
• Are you comfortable leading client meetings and presenting data-driven insights?
• Do you thrive in a fast-paced, collaborative environment and enjoy working on diverse projects?

ASSUMPTION: Candidates should be able to demonstrate a strong alignment with the agency's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple client projects and deadlines simultaneously
• Keeping up with the latest digital marketing trends and tools
• Dealing with client feedback and potential pushback on strategic recommendations
• Balancing remote work and maintaining productivity in a hybrid environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike traditional account management roles, this position requires a strong focus on digital strategy and execution
• Compared to other digital marketing roles, this position places a greater emphasis on client management and communication skills
• Career progression in this role could lead to opportunities in digital strategy consulting, client success management, or agency leadership

ASSUMPTION: This role offers a unique blend of digital strategy, client management, and data analysis responsibilities, making it an attractive opportunity for mid-career marketing professionals.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a B2C eCommerce client, resulting in a 30% increase in online sales
• Optimizing a B2B client's CRM funnel, leading to a 25% increase in qualified leads and a 15% reduction in cost per acquisition
• Managing a paid social media campaign for a non-profit organization, generating a 50% increase in event attendance and a 20% increase in online donations

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful digital marketing strategies across various industries and client types.

❓ Key Questions to Ask During Interview

• Can you describe the agency's approach to digital strategy and how this role fits into that framework?
• How does the agency support the professional development and growth of its employees?
• What are the most challenging aspects of working with clients in this role, and how does the agency address those challenges?
• How does the agency measure the success of its digital marketing campaigns and CRM initiatives?
• What opportunities are there for collaboration and knowledge-sharing within the agency's digital marketing team?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the agency's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful digital marketing campaigns and CRM initiatives you've managed
• Research the agency and its clients to demonstrate your understanding of their work
• Practice presenting data-driven insights and recommendations
• Follow up with the hiring manager one week after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.