Digital Accounts Manager for Digital Marketing Agency

📌 Core Information

🔹 Job Title: Digital Accounts Manager for Digital Marketing Agency

🔹 Company: Palazzo Versace Dubai

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated digital campaigns to drive client growth and enhance online presence.
• Managing SEO strategies, including on-page and off-page optimization, keyword research, and technical SEO audits.
• Planning, executing, and optimizing integrated digital marketing campaigns, including PPC, display advertising, email marketing, and content marketing.
• Building and maintaining strong relationships with clients, understanding their business objectives, and providing strategic recommendations.
• Collaborating with content creators to develop compelling content that aligns with SEO best practices and drives organic traffic.

ASSUMPTION: This role requires a balance of strategic thinking, technical SEO expertise, and strong client management skills. The ideal candidate will have experience in a digital marketing agency setting and be available immediately.

📋 Key Responsibilities

✅ Develop and implement high-impact SEO strategies, including on-page and off-page optimization, keyword research, and technical SEO audits.

✅ Plan, execute, and optimize integrated digital marketing campaigns, including PPC, display advertising, email marketing, and content marketing.

✅ Monitor key performance indicators (KPIs), analyze campaign effectiveness using tools like Google Analytics and SEMrush, and provide actionable insights for optimization.

✅ Build and maintain strong relationships with clients, understanding their business objectives and providing strategic recommendations.

✅ Collaborate with content creators to develop compelling content that aligns with SEO best practices and drives organic traffic.

✅ Plan, execute, and optimize paid search and display campaigns (Google Ads, etc.) to drive targeted traffic and conversions.

✅ Conduct website audits, identify technical SEO issues, and implement solutions to improve website performance.

✅ Stay up-to-date with the latest SEO and digital marketing trends, algorithm updates, and emerging technologies.

ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and a data-driven mindset to optimize campaigns and improve website performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in digital marketing and SEO management, with a preference for agency experience.

Required Skills:

• Proven track record of managing and optimizing SEO campaigns and integrated digital marketing strategies.
• Proficiency in SEO tools (SEMrush, Ahrefs, Google Search Console), Google Analytics, and Google Ads.
• Strong understanding of on-page and off-page SEO, technical SEO, and content marketing.
• Experience with keyword research, website audits, and performance analysis.
• Proficiency in managing PPC campaigns (Google Ads).
• Analytical mindset with experience using data to drive decision-making and optimize campaigns.
• Ability to manage multiple clients and projects in a fast-paced environment.
• Creative, strategic, and results-driven approach to digital marketing.
• Excellent client-facing and communication skills.

Preferred Skills:

• Fluency in Arabic.

ASSUMPTION: While not explicitly stated, fluency in Arabic may be beneficial for working with local clients and understanding the regional market.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Dubai typically falls between AED 15,000 - 25,000 per month (USD 4,083 - 6,805) based on experience and qualifications. However, the exact salary will be determined based on the candidate's skills and experience.

Benefits:

• Medical insurance.
• Discounted rates at Palazzo Versace Dubai's restaurants and spa.
• Opportunities for professional development and growth within the hospitality industry.

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional evening and weekend work may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Palazzo Versace Dubai operates within the luxury hospitality sector, offering high-end accommodation, dining, and leisure experiences. The hotel is part of the global Palazzo Versace brand, which combines the opulence of Versace with the grandeur of Italian palazzos.

Company Size: Palazzo Versace Dubai is part of a larger hospitality group with 501-1,000 employees globally. This size allows for ample opportunities for career growth and exposure to diverse projects.

Founded: The hotel was established in 2014, making it a relatively new addition to Dubai's luxury hospitality scene. Despite its youth, Palazzo Versace Dubai has quickly become a sought-after destination for discerning travelers.

Company Description:

• Reminiscent of a 16th-century Italian palace, Palazzo Versace Dubai is a Neoclassical masterpiece with subtle traces of Arabian architecture.
• Featuring a striking entrance, high ceilings, landscaped gardens, and a range of well-crafted Italian furnishings, the hotel is truly symbolic of the Versace lifestyle.
• Set in the heart of the Culture Village, less than 15 minutes away from Dubai International Airport and 8 minutes away from Burj Khalifa and Downtown Dubai, the hotel offers a convenient location along the shores of the historic Dubai Creek.

Company Specialties:

• Luxury accommodation and dining experiences.
• Leisure and wellness facilities.
• Event hosting and wedding venues.

Company Website: http://www.palazzoversace.ae

ASSUMPTION: Working at Palazzo Versace Dubai offers candidates the opportunity to be part of a prestigious brand in the luxury hospitality industry, with exposure to high-profile clients and events.

📊 Role Analysis

Career Level: This role is suited for mid-senior level digital marketing professionals with 3-5 years of experience in SEO and digital marketing campaign management.

Reporting Structure: The Digital Accounts Manager will report directly to the Digital Marketing Manager and work closely with the marketing team, content creators, and external vendors.

Work Arrangement: This is an on-site position, with standard office hours Monday to Friday, 9:00 AM to 6:00 PM. Occasional evening and weekend work may be required to meet project deadlines.

Growth Opportunities:

• Progression to a senior role within the digital marketing team or a management position within the hospitality industry.
• Expansion of responsibilities to include additional client accounts or new digital marketing channels.
• Opportunities to work on high-profile events and campaigns within the Palazzo Versace brand.

ASSUMPTION: Given the company's size and growth potential, there are ample opportunities for career advancement and skill development within the digital marketing and hospitality sectors.

🌍 Location & Work Environment

Office Type: Palazzo Versace Dubai's office is located within the hotel, offering a luxurious and upscale work environment.

Office Location(s): Culture Village, Al Jadaf, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major global city and business hub, offering a multicultural environment and ample opportunities for professional growth.
• The Culture Village is a vibrant and rapidly developing area, with easy access to key business districts and tourist attractions.
• Dubai's tax-free income and high standard of living make it an attractive destination for expatriate workers.

Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM. Occasional evening and weekend work may be required to meet project deadlines.

ASSUMPTION: Working in Dubai offers candidates the opportunity to live and work in a dynamic, multicultural environment with year-round sunshine and a wide range of leisure activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the Digital Marketing Manager to discuss the candidate's experience, skills, and approach to digital marketing.
• Final interview with the hotel's General Manager to discuss the candidate's fit within the company's culture and long-term growth potential.

Key Assessment Areas:

• Digital marketing and SEO expertise.
• Client management and communication skills.
• Problem-solving and analytical skills.
• Cultural fit and alignment with Palazzo Versace Dubai's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the hospitality industry and Palazzo Versace Dubai's unique selling points.
• Prepare examples of your past SEO and digital marketing campaigns, highlighting your approach, results, and any challenges you overcame.

ATS Keywords: SEO, digital marketing, PPC, content marketing, Google Analytics, SEMrush, client management, performance analysis, technical SEO, keyword research, campaign management, data analysis, communication skills, creative thinking, strategic planning, results-driven

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's digital marketing expertise, client management skills, and cultural fit within the Palazzo Versace Dubai brand.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Search Console
• Google Analytics
• Google Ads
• Content management systems (e.g., WordPress)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are widely used in the digital marketing industry and enable effective campaign management and analysis.

👔 Cultural Fit Considerations

Company Values:

• Luxury and opulence, as reflected in the Palazzo Versace brand.
• Attention to detail and commitment to exceptional customer service.
• Collaboration and teamwork, with a focus on delivering outstanding results together.

Work Style:

• Dynamic and fast-paced, with a focus on meeting tight deadlines and delivering high-quality work.
• Results-driven, with a strong emphasis on performance and continuous improvement.
• Creative and innovative, with a willingness to explore new ideas and approaches to digital marketing.

Self-Assessment Questions:

• Do you thrive in a fast-paced, luxury hospitality environment, where attention to detail and exceptional customer service are paramount?
• Are you comfortable managing multiple clients and projects simultaneously, and prioritizing your workload effectively?
• Do you possess a strong work ethic, with a commitment to delivering high-quality results and continuously improving your skills and knowledge?

ASSUMPTION: Candidates who are passionate about luxury hospitality, have a strong work ethic, and are comfortable working in a fast-paced, dynamic environment are likely to be a good fit for this role at Palazzo Versace Dubai.

⚠️ Potential Challenges

• The fast-paced and sometimes demanding nature of the luxury hospitality industry may require candidates to work flexible hours and manage multiple projects simultaneously.
• The competitive nature of the digital marketing industry may present challenges in standing out and delivering exceptional results for clients.
• The need to stay up-to-date with the latest SEO trends and algorithm updates may require candidates to dedicate time to continuous learning and professional development.
• The multicultural environment of Dubai may present language barriers and cultural differences that candidates must navigate effectively.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career advancement within the digital marketing and hospitality sectors.

📈 Similar Roles Comparison

• Compared to similar roles in digital marketing agencies, this role offers the unique opportunity to work within the luxury hospitality industry and collaborate with high-end clients.
• While the core responsibilities of this role are similar to those of a Digital Marketing Manager or SEO Specialist, the focus on client management and the luxury hospitality context set it apart.
• Career progression in this role may lead to senior digital marketing positions within the hospitality industry or related fields, such as luxury retail or fashion.

ASSUMPTION: This role offers a unique blend of digital marketing expertise and luxury hospitality experience, providing candidates with a strong foundation for career growth and diversification.

📝 Sample Projects

• Developing and executing an SEO strategy for a luxury hotel's website, including on-page optimization, keyword research, and technical SEO audits.
• Managing a PPC campaign for a high-end fashion brand, targeting affluent customers in the Middle East and North Africa region.
• Collaborating with content creators to develop a series of blog posts and articles that drive organic traffic and enhance the online presence of a luxury travel agency.

ASSUMPTION: These sample projects illustrate the diverse range of digital marketing tasks and responsibilities that the Digital Accounts Manager may be required to undertake, showcasing the role's breadth and depth.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for Palazzo Versace Dubai, and how this influences the digital marketing strategies we develop?
• How does the digital marketing team collaborate with other departments within the hotel, such as sales and events?
• What opportunities exist for professional development and growth within the digital marketing team and the broader hospitality industry?
• How does Palazzo Versace Dubai measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the team structure for the digital marketing department, and how does this role fit into the broader organizational hierarchy?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for career growth and development within the digital marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Digital Accounts Manager for Digital Marketing Agency
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the luxury hospitality industry and Palazzo Versace Dubai's unique selling points.
• Prepare examples of your past SEO and digital marketing campaigns, highlighting your approach, results, and any challenges you overcame.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.