Digital Acquisition Associate

📌 Core Information

🔹 Job Title: Digital Acquisition Associate

🔹 Company: Shiftsmart

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Recruiting new partners to the platform through digital advertising channels
• Optimizing advertising efforts to meet daily and weekly targets for new partner acquisition
• Analyzing data to inform decisions and improve advertising effectiveness
• Collaborating with cross-functional teams to ensure successful partner onboarding
• Contributing to the growth and expansion of Shiftsmart's partner network

ASSUMPTION: This role requires a strong understanding of digital advertising platforms and a data-driven mindset to optimize campaigns and meet targets.

📋 Key Responsibilities

✅ Own daily, weekly, and monthly targets for new partner acquisition

✅ Execute a combination of paid advertising, search engine optimization, and referral marketing to hit geographical quotas of app downloads and engagements

✅ Optimize paid advertising channels, ad formats, and copy through A/B testing

✅ Meet required quotas of engaged partners while staying within budgeted spend

✅ Use tools like Google Sheets, SQL, and additional resources to gather and analyze data to develop insights and inform decisions

✅ Analyze outcomes daily and triage issues, taking action where possible and escalating when required

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to meet targets and maintain a high level of performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-3 years of experience in digital marketing, advertising, or a related field

Required Skills:

• Proficient in digital advertising platforms (e.g., Google Ads, Facebook Ads)
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Proven ability to meet targets and work independently
• Familiarity with SQL and Google Sheets

Preferred Skills:

• Experience with A/B testing and optimization
• Familiarity with labor market trends and dynamics
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in digital advertising and a strong analytical background will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for entry-level marketing roles in New York City)

Benefits:

• Comprehensive healthcare coverage (100% employee premiums for medical, dental, and vision care; 60-75% for dependents)
• 401(k) match program (100% match on the first 3% of employee contributions; 50% match on the next 2%)
• Generous, fully paid parental and family leave policies
• Pre-tax commuter benefits
• Collaborative office with fully stocked kitchen at 1 World Trade in Manhattan

Working Hours: Full-time (40 hours per week) with flexible hours and the opportunity for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in New York City. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Shiftsmart operates in the technology, information, and internet industry, focusing on labor marketplaces and workforce management solutions.

Company Size: Shiftsmart is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Shiftsmart was founded in 2015 and has since grown to serve major clients like Walmart, PepsiCo, Starbucks, and Circle K.

Company Description:

• Shiftsmart is building the Amazon of labor, pairing end-to-end workforce management technology with a rapidly growing global network of 4M flexible workers
• The company fractionalizes jobs down to shifts, making it easy for workers to work across multiple employers through a digital marketplace
• Shiftsmart has grown 2-3x each year since its inception and has raised $120M+ from top-tier investors including D1 Capital & Imaginary Ventures

Company Specialties:

• Labor platform technology
• Workforce management solutions
• Digital marketplace for flexible workers

Company Website: www.shiftsmart.com

ASSUMPTION: Shiftsmart's unique business model and rapid growth present exciting opportunities for career development and growth within the company.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Digital Acquisition Associate reports directly to the Marketing Manager and works closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This role is primarily on-site at Shiftsmart's headquarters in New York City, with flexible hours and the opportunity for remote work.

Growth Opportunities:

• Proven success in this role may lead to promotions within the marketing department or other areas of the business
• Shiftsmart's rapid growth and expansion present numerous opportunities for career advancement and development
• Working closely with cross-functional teams provides exposure to various aspects of the business and potential career paths

ASSUMPTION: Success in this role will be measured by meeting and exceeding partner acquisition targets, optimizing advertising campaigns, and contributing to the overall growth and success of Shiftsmart's partner network.

🌍 Location & Work Environment

Office Type: Shiftsmart's headquarters is a collaborative, open-plan office space with fully stocked kitchen facilities.

Office Location(s): 1 World Trade Center, New York, NY, USA

Geographic Context:

• New York City is a major hub for technology, marketing, and advertising industries
• The city offers a diverse range of cultural, entertainment, and dining options
• New York City is a fast-paced, dynamic environment that requires strong self-management and time management skills

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity for remote work

ASSUMPTION: The fast-paced, dynamic work environment of New York City and Shiftsmart's headquarters requires strong self-management and time management skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a member of the Marketing team
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Digital advertising and marketing skills
• Analytical and data-driven mindset
• Problem-solving and critical thinking skills
• Communication and collaboration skills
• Cultural fit and alignment with Shiftsmart's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of digital advertising platforms and Shiftsmart's business model in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving and critical thinking skills
• Research Shiftsmart's company culture and values to show your enthusiasm and alignment with the organization

ATS Keywords: Digital advertising, partner acquisition, marketing, data analysis, A/B testing, Google Ads, Facebook Ads, SQL, Google Sheets, labor market, hourly workers, workforce management

ASSUMPTION: Shiftsmart's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Google Analytics
• Google Sheets
• SQL
• Asana (project management)
• Slack (communication)
• Zoom (video conferencing)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Shiftsmart provides training and support to help new employees develop the necessary skills to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Execution is binary: We #GetShiftDone. We take immense pride in both the quality of our work and our relentless determination to deliver on our commitments.
• Missionaries, not mercenaries: We believe in our mission to build a better world for workers. We understand why our work matters and take seriously how it impacts our customers and our partners.
• Inputs > Outcomes: We work really hard, focus on the process, lead with data, hire and develop the best, embrace honesty over harmony, invent & iterate.

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Results-driven and focused on achieving targets

Self-Assessment Questions:

• Do you have a proven track record of achieving targets in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing your own time effectively?
• Do you thrive in a data-driven, analytical work environment?
• Are you passionate about Shiftsmart's mission to build a better world for workers?

ASSUMPTION: Shiftsmart's company culture values execution, mission, data-driven decision-making, and continuous improvement. Candidates who align with these values and work styles will be most successful in this role.

⚠️ Potential Challenges

• Meeting and exceeding daily and weekly partner acquisition targets can be challenging and requires strong self-management skills
• Working in a fast-paced, dynamic environment can be stressful and demanding
• Shiftsmart's rapid growth and expansion may present challenges in maintaining a consistent work-life balance
• New York City's competitive labor market may present challenges in recruiting and retaining top talent

ASSUMPTION: Success in this role requires strong self-management skills, the ability to thrive in a fast-paced environment, and a commitment to Shiftsmart's mission and values.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Advertising Associate within a marketing agency or technology company
• However, Shiftsmart's unique business model and focus on the labor market present unique challenges and opportunities
• Career paths for this role may include advancement within the marketing department or transition to other areas of the business, such as sales or customer success

ASSUMPTION: While this role shares similarities with other digital marketing and advertising positions, Shiftsmart's unique business model and focus on the labor market require a unique skill set and mindset.

📝 Sample Projects

• Developing and executing a targeted digital advertising campaign to recruit new partners in a specific geographic region
• Analyzing campaign performance data to optimize ad spend and improve partner acquisition efficiency
• Collaborating with cross-functional teams to create and implement a referral marketing program to incentivize existing partners to refer their colleagues

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and challenges faced by the Digital Acquisition Associate in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to Shiftsmart's overall mission and growth objectives?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Shiftsmart support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the expectations and requirements for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving and critical thinking skills
• Research Shiftsmart's company culture and values to show your enthusiasm and alignment with the organization
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.