πΉ Job Title: Digital Acquisition & Conversion Manager
πΉ Company: JT International S.A.
πΉ Location: Cairo, Al QΔhirah, Egypt
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: 2025-07-03
πΉ Experience Level: Mid-Senior level
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
β Own the local application of the digital consumer acquisition strategy
β Drive digital campaign briefs, objectives, and lead digital planning sessions
β Manage Search and Display agencies to ensure campaigns are on track
β Manage social campaigns, including briefing, uploading, testing, publishing, and optimization
β Integrate an A/B testing strategy across channels
β Drive continuous reporting on activity, KPIs, and budget. Derive data-driven consumer insights
β Work closely with the local ecommerce stream to ensure alignment with digital acquisition & conversion channel management
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
Education: Bachelor's Degree in Marketing, Communications, or a business-related field
Experience: Minimum of 3 years of experience in digital acquisition and conversion, with a good track record of success in digital customer acquisition
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in managing and optimizing budgets, as well as those with a strong commercial mindset, will be particularly successful in this role.
Salary Range: Industry standard for a mid-level marketing role in Cairo, Egypt is EGP 250,000 - 400,000 per annum. This estimate is based on market research and may vary depending on the candidate's experience and skills.
Benefits:
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits are subject to change and may vary by location.
Industry: JTI operates in the tobacco manufacturing industry, with a focus on innovation and creating fulfilling moments for consumers.
Company Size: JTI is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development.
Founded: JTI was founded in 1999 and has since grown to be present in over 130 countries.
Company Description:
Company Specialties:
Company Website: jti.com
ASSUMPTION: JTI's large size and global presence offer opportunities for career progression and international exposure.
Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Digital Acquisition & Conversion Manager reports directly to the Marketing Director and works closely with local marketing teams and the ecommerce stream.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on increased responsibilities over time.
Office Type: JTI's Cairo office is a modern, collaborative workspace with a casual dress code and a diverse, multicultural team.
Office Location(s): Cairo, Egypt
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work.
ASSUMPTION: Cairo offers a unique blend of history, culture, and modern amenities, providing a dynamic work environment for professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Acquisition, Digital Conversion, Social Media, SEO, Display Advertising, Campaign Management, A/B Testing, Data Analysis, Budget Management, Reporting, Communication, Relationship Building, Creative Strategy, Numerical Skills, Commercial Acumen
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on identifying candidates who can thrive in JTI's dynamic work environment.
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Successful candidates will demonstrate strong cultural alignment with JTI's values and work style, as well as a strong fit with the company's collaborative and results-driven culture.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and development within the marketing function.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution and data analysis.
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company culture and expectations.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.