Digital Acquisitions Marketing Manager for Click-Based Outbound (Hybrid)

📌 Core Information

🔹 Job Title: Digital Acquisitions Marketing Manager for Click-Based Outbound (Hybrid)

🔹 Company: Capital One

🔹 Location: Richmond, VA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading an in-house team managing digital acquisitions channels
• Focusing on driving conversions through display direct response advertising
• Setting channel strategy and optimizing operations
• Collaborating with internal partners to enhance customer acquisition efforts
• Staying updated on industry trends and technologies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and performance metrics.

📋 Key Responsibilities

✅ Lead, train, and manage a team of associates to build and execute display campaigns and launch additional digital marketing channels

✅ Serve as the subject matter expert in digital direct response marketing, with deep knowledge of campaign settings, optimization techniques, creative, and automation

✅ Stay abreast of industry trends and technologies, betas, and new channel opportunities

✅ Develop and execute channel roadmaps, including audience expansions, creative experiments, landing page testing, ad format pilots, and new channel launches

✅ Collaborate with internal partners to develop digital strategies for product launches, run tests, and scale opportunities to grow new customer acquisition

✅ Craft the channel’s creative strategy and work with internal and external resources to produce digital ads

✅ Oversee daily management of display campaigns from planning and execution to analysis and reporting

✅ Partner with business analytics team to track and measure performance and report on campaign effectiveness

✅ Manage and strengthen partner relationships with Google, Yahoo, and other vendors to ensure account teams bring value through their services

✅ Ensure the channel is run in a well-managed way, seeking approvals, documenting launches, and looking for ways to optimize processes

✅ Be a “self-starter” with strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of digital marketing

✅ Have a solid understanding of performance marketing, conversions, and online customer acquisition

✅ Be able to leverage the capabilities of high-performing team members, as well as partners across the enterprise

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s Degree or Military Experience

Experience: At least 4 years of experience planning, implementing, and managing outbound marketing campaigns

Required Skills:

• Proven experience in display marketing and related experience managing high volume accounts and large media budgets
• Strong leadership and team management skills
• Excellent project management skills
• Solid understanding of performance marketing and online customer acquisition
• Ability to analyze data and make data-driven decisions
• Strong communication and collaboration skills

Preferred Skills:

• At least 7 years of experience in display marketing
• Experience in product development
• Fluency in multiple languages (beneficial but not required)

ASSUMPTION: While a Bachelor’s Degree is required, relevant military experience or equivalent on-the-job training may be considered.

💰 Compensation & Benefits

Salary Range: $132,800 - $151,600 (Richmond, VA) or $146,100 - $166,700 (McLean, VA) for Manager, Marketing

Benefits:

• Health, financial, and other benefits (details vary based on full or part-time status, exempt or non-exempt status, and management level)

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is inclusive of the minimum and maximum amounts Capital One is willing to pay at the time of this posting for candidates hired to perform work within the specified locations. Candidates hired to work in other locations will be subject to the pay range associated with that location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Global)

Founded: 1986 (as a subsidiary of Signet Bank)

Company Description:

• Capital One is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients
• Known for its innovative use of technology and data-driven approach to banking
• Committed to providing equal opportunity for all and promoting diversity, equity, and inclusion

Company Specialties:

• Credit Cards
• Banking
• Loans
• Investment Services

Company Website: www.capitalone.com

ASSUMPTION: Capital One is a large, established financial institution with a strong focus on technology and innovation. This role offers the opportunity to work in a dynamic, data-driven environment.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: This role leads an in-house team of marketing specialists and collaborates with various internal partners

Work Arrangement: Hybrid (combination of on-site and remote work)

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas of the business
• Opportunities to work on high-impact projects and drive meaningful results
• Chance to develop leadership, management, and strategic planning skills

ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and hands-on campaign management, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Richmond, VA (primary) and McLean, VA (secondary)

Geographic Context:

• Richmond, VA: A mid-sized city with a growing tech industry, offering a lower cost of living compared to larger metropolitan areas
• McLean, VA: A suburban area of Washington, D.C., with a mix of urban and rural environments

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a more personalized work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter
• Behavioral and situational interviews with hiring managers
• Technical assessment or case study (if applicable)
• Final interview with the hiring manager or panel

Key Assessment Areas:

• Leadership and team management skills
• Strategic planning and problem-solving abilities
• Technical proficiency in digital marketing and performance metrics
• Cultural fit and alignment with Capital One’s values

Application Tips:

• Highlight relevant experience in display marketing, team management, and project management
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful marketing campaigns you’ve led or contributed to, focusing on results and impact

ATS Keywords: Digital Marketing, Team Management, Campaign Optimization, Performance Marketing, Email Advertising, Creative Strategy, Data Analysis, Project Management, Collaboration, Audience Expansion, Landing Page Testing, Vendor Management, Industry Trends, Process Optimization, Customer Acquisition, Compliance

ASSUMPTION: Capital One uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Google Demand Gen and Yahoo Mail advertising platforms
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Slack, Microsoft Teams)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role. Capital One may provide training and resources to help new hires get up to speed with their specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Do the right thing
• Make it easy
• Learn your way
• Deliver real results
• Win together

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Capital One’s core values and cultural principles?
• Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote flexibility?
• Do you thrive in a fast-paced, dynamic work environment that requires strong organizational skills and the ability to prioritize workloads?

ASSUMPTION: Capital One values diversity, equity, and inclusion, and actively seeks candidates who can contribute to a positive, inclusive work environment.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing multiple projects and priorities in a fast-paced environment
• Adapting to changes in industry trends, technologies, and customer behaviors
• Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on display direct response advertising and driving conversions, rather than brand awareness
• Industry-specific context: Financial services marketing requires a deep understanding of regulatory compliance and customer financial behaviors
• Career path comparison: This role offers opportunities for growth in marketing management, strategic planning, and potentially other areas of the business

ASSUMPTION: While this role shares similarities with other marketing management positions, its unique focus on display direct response advertising and customer acquisition sets it apart.

📝 Sample Projects

• Developing and executing a channel roadmap to expand audience reach and optimize campaign performance
• Collaborating with internal partners to launch a new product and drive customer acquisition through targeted digital advertising
• Conducting A/B tests to optimize landing pages and improve conversion rates

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of this role, focusing on driving meaningful results and enhancing customer acquisition efforts.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing department?
• How does this role collaborate with other departments and stakeholders within the organization?
• What are the most significant challenges facing the digital acquisitions marketing team currently, and how can this role address them?
• What opportunities exist for professional growth and development within this role and the broader marketing department?
• How does Capital One support work-life balance for employees working in a hybrid environment?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your fit for the required qualifications
• Prepare examples of successful marketing campaigns you’ve led or contributed to, focusing on results and impact
• Follow up with the recruiter or hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.