📌 Core Information
🔹 Job Title: Digital Advertising Copywriter
🔹 Company: 1840 & Company
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Crafting high-performing, conversion-focused copy across multiple channels
- Writing persuasive ad copy for YouTube and Meta campaigns
- Scripting engaging YouTube ads and VSLs
- Collaborating with internal teams and clients
ASSUMPTION: This role requires a strong understanding of digital marketing, advertising, and audience research to create compelling messages that drive action.
📋 Key Responsibilities
✅ Write persuasive ad copy for YouTube and Meta (Facebook and Instagram) campaigns
✅ Script engaging YouTube ads and VSLs
✅ Craft high-converting landing page copy, email sequences, and funnel messaging
✅ Conduct deep competitive and market research to understand the audience, positioning, and tone
✅ Brainstorm and develop hooks, angles, and creative concepts
✅ Collaborate with internal teams and, occasionally, clients
ASSUMPTION: The role may require occasional client interaction, but the primary focus is on internal collaboration and independent work.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: Proven experience writing high-converting copy in the digital marketing space
Required Skills:
- Excellent written communication skills
- Strong portfolio of scripts, ad copy, email or funnel copy (especially for YouTube, Meta, or VSLs)
- Ability to take creative direction, work independently, and meet deadlines
- Comfortable conducting in-depth client and competitor research
- Clear communication and attention to detail
Preferred Skills:
- Experience with coaches, course creators, and info-product businesses
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered.
💰 Compensation & Benefits
Salary Range: $8.50 - $9.50 per hour
Benefits:
- Remote work flexibility
- Opportunity to work with a global company and diverse client base
Working Hours: 7:00 AM to 2:00 PM EST (Monday to Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for remote, hourly contract work in South Africa.
📌 Applicant Insights
🔍 Company Context
Industry: 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, specializing in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services across over 150 countries worldwide.
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- 1840 & Company empowers growth for forward-thinking businesses by bridging skill and resource gaps with its expertly vetted talent pool.
- The company offers a range of services, including call center, contact center, offshore, nearshore, and onshore solutions, as well as business process outsourcing (BPO), staff augmentation services, recruitment process outsourcing (RPO), global compliance and payroll solutions, back office operations, marketing and sales team outsourcing, IT and development outsourcing, human resources outsourcing, remote talent and teams, and finance and accounting outsourcing.
- 1840 & Company is headquartered in Overland Park, KS, USA, with service delivery facilities in the Philippines, India, Ukraine, South Africa, and Argentina.
Company Specialties:
- Call Center
- Contact Center
- Offshore
- Nearshore
- Onshore
- Customer Service
- Technical Support
- Business Process Outsourcing (BPO)
- Staff Augmentation Services
- Recruitment Process Outsourcing (RPO)
- Global Compliance and Payroll Solutions
- Back Office Operations
- Marketing and Sales Team Outsourcing
- IT and Development Outsourcing
- Human Resources Outsourcing
- Remote Talent and Teams
- Finance and Accounting Outsourcing
Company Website: www.1840andco.com
ASSUMPTION: 1840 & Company's global presence and diverse service offerings provide ample opportunities for career growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director or a similar position within the client's organization.
Work Arrangement: Remote, with a set work schedule from 7:00 AM to 2:00 PM EST (Monday to Friday)
Growth Opportunities:
- Potential to work with diverse clients and industries
- Opportunity to develop skills in various advertising channels and formats
- Potential to take on more responsibilities and advance within the company or client's organization
ASSUMPTION: As this is a remote, hourly contract role, career progression within 1840 & Company may be limited, but opportunities exist within the client's organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Johannesburg is the largest city in South Africa and the provincial capital of Gauteng.
- The city offers a vibrant cultural scene, diverse neighborhoods, and a mix of urban and natural environments.
- Johannesburg has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: 7:00 AM to 2:00 PM EST (Monday to Friday), with a one-hour lunch break
ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance, but it requires self-discipline and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative test or assignment
- Final interview with the Creative Director or a similar position within the client's organization
Key Assessment Areas:
- Writing samples and portfolio
- Creativity and originality
- Understanding of digital marketing and advertising principles
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your best work, with a focus on digital advertising and conversion-focused copy.
- Be ready to discuss your creative process, market research methods, and how you approach writing high-converting copy.
ATS Keywords: Digital Advertising, Copywriting, Conversion Focused, Market Research, Email Sequences, Landing Page Copy, YouTube Ads, Meta Ads, VSLs, Funnel Messaging, Creative Concepts, Collaboration, Attention to Detail, Communication, Independent Work, Deadline Management
ASSUMPTION: The application process may vary depending on the client's organization, but the focus will be on assessing your creative skills and understanding of digital marketing principles.
🛠️ Tools & Technologies
- Google Docs or similar collaborative writing tools
- Adobe Creative Suite (Photoshop, Illustrator) for visual assets (optional)
- Project management tools (Asana, Trello, Jira) for task tracking and collaboration
ASSUMPTION: The required tools may vary depending on the client's organization and the specific projects you work on.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Customer Focus
Work Style:
- Independent and self-motivated
- Creative and strategic thinker
- Strong communication and collaboration skills
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-discipline?
- Are you comfortable conducting in-depth market research and using data to inform your creative decisions?
- Can you effectively collaborate with internal teams and clients, taking creative direction when needed?
ASSUMPTION: 1840 & Company values creativity, innovation, and strong communication skills, with a focus on delivering exceptional results for clients.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to different client preferences and brand voices
- Dealing with time zone differences when working with global clients
- Occasional client revisions or feedback that may require reworking of copy
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and clear communication with clients and internal teams.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Strategist, with a focus on conversion-focused copywriting for digital advertising channels.
- Unlike other roles, this position requires a strong understanding of digital marketing principles and a portfolio showcasing relevant experience in digital advertising.
- Career progression in this role may involve advancing to a Senior Copywriter or Creative Director position within the client's organization or a similar role within 1840 & Company.
ASSUMPTION: This role offers a unique opportunity to work with diverse clients and industries, providing ample opportunities for career growth and skill development.
📝 Sample Projects
- Writing persuasive ad copy for a YouTube campaign promoting an online course
- Crafting high-converting landing page copy for a B2B software company
- Scripting an engaging VSL for a coaching program focused on personal development
ASSUMPTION: These sample projects are intended to illustrate the types of tasks you may encounter in this role, but the specific projects will vary depending on the client's organization and its advertising needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for this role, and how it fits into the client's marketing strategy?
- How does the client approach collaboration and feedback, and what are the expected turnaround times for projects?
- What opportunities exist for professional development and growth within the client's organization or 1840 & Company?
- How does the client ensure a consistent brand voice across various advertising channels and platforms?
- What are the most challenging aspects of working with this client, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help you better understand the role, the client's organization, and the work environment, allowing you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through 1840 & Company's jobs portal
- Prepare a strong portfolio showcasing your best work, with a focus on digital advertising and conversion-focused copy.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be ready to discuss your creative process, market research methods, and how you approach writing high-converting copy.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
