Digital Advertising / Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Advertising / Performance Marketing Specialist

🔹 Company: Mons Royale

🔹 Location: New Zealand

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: April 01, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving paid acquisition and performance marketing strategy across various digital channels such as Meta and Google Ads.
• Managing and optimizing paid social media and Google Ads budgets to ensure campaigns achieve or exceed KPIs.
• Creating and implementing A/B testing and audience segmentation strategies to enhance campaign performance.
• Collaborating with internal teams to align ad creatives with business goals and audience insights.

ASSUMPTION: This role primarily focuses on enhancing the digital advertising efforts while ensuring ecological sustainability aligns with Mons Royale's brand mission.

📋 Key Responsibilities

✅ Manage and optimize paid social media (Meta) and Google Ads budgets.

✅ Develop and implement testing strategies to improve ad performance.

✅ Oversee SEO activities and generate reports on campaign performance.

✅ Brainstorm and create ad creatives that align with business goals and market insights.

ASSUMPTION: The role expects close collaboration with creative and technical teams to deliver effective marketing strategies.

🎯 Required Qualifications

Education: Not specified; inferred that a degree in Marketing, Business, or a related field could be beneficial.

Experience: Minimum 3 years in paid digital advertising, media buying, or performance marketing.

Required Skills:

• Strong experience with Meta Ads Manager and Google Ads.
• Understanding of performance marketing KPIs (e.g., ROAS, CAC, CPA).
• Proven ability to manage ad budgets of $10,000+ monthly.

Preferred Skills:

• Experience in eCommerce and/or outdoor, action sports, or apparel industries.
• Knowledge of SEO for eCommerce platforms like Shopify.

ASSUMPTION: Candidates with experience in performance marketing for lifestyle or sporting brands would have an advantageous fit.

💰 Compensation & Benefits

Salary Range: Competitive salary, details not specified.

Benefits:

• Discounted Mons Royale products.
• Access to discounts across the outdoor industry.
• Mountain town lifestyle and work-life balance support.

Working Hours: 40 hours per week, flexibility for remote application within New Zealand.

ASSUMPTION: The competitive salary and lifestyle benefits are designed to attract individuals passionate about sports and sustainable fashion.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 51-200 employees, providing a blend of small company agility and growing enterprise opportunities.

Founded: 2009

Company Description:

• Mons Royale creates technical merino clothing combining performance and style.
• The company actively engages in global action sports events.
• Focused on ecological sustainability by promoting natural over synthetic fibers.

Company Specialties:

• High performance merino apparel.
• Uncompromised style.
• Innovative sports fashion.

Company Website: https://monsroyale.com/

ASSUMPTION: The company’s positioning in mountain towns likely appeals to professionals valuing outdoor sports and an environmentally sustainable lifestyle.

📊 Role Analysis

Career Level: Designed for professionals with advanced knowledge in digital advertising looking to grow their strategic influence.

Reporting Structure: Reports to team leadership involved in performance marketing strategy.

Work Arrangement: Primarily on-site in Wānaka, with remote options within NZ.

Growth Opportunities:

• Career development within a fast-growing brand.
• Potential to influence brand strategy.
• Cross-functional projects and learning.

ASSUMPTION: The role offers significant professional development for individuals aiming to craft innovative marketing strategies in a growing brand.

🌍 Location & Work Environment

Office Type: Office in a mountain town setting.

Office Location(s): Wānaka, New Zealand; remote work within NZ is possible.

Geographic Context:

• Proximity to outdoor sports environments.
• Work environment encouraging work-life balance.
• Access to global events and a diverse work culture.

Work Schedule: Standard full-time hours with possible outdoor activity integration.

ASSUMPTION: The work atmosphere is likely harmonious with employees pursuing active lifestyles, aligning professional work with personal interests.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume review.
• First-round interviews focused on technical skills.
• Final interviews with strategic marketing and cultural fit assessment.

Key Assessment Areas:

• Technical expertise in digital marketing tools.
• Creative strategy development abilities.
• Cultural alignment with company values.

Application Tips:

• Highlight relevant eCommerce and digital marketing experience.
• Demonstrate passion for outdoor sports and eco-sustainability.
• Prepare to discuss innovative campaign strategies.

ATS Keywords: Digital Advertising, Performance Marketing, Meta Ads Manager, Google Ads, SEO, Data Analysis

ASSUMPTION: The application process values candidates who can balance technical prowess with creative vision in driving marketing success.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Triple Whale for tracking and attribution

ASSUMPTION: Proficiency in digital advertising platforms and data analytics tools is critical for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability.
• Innovation in product design.
• A passion for outdoor adventure.

Work Style:

• Collaborative and strategic approach.
• Embraces an outdoor lifestyle and work-life balance.
• Adaptability and openness to new marketing trends.

Self-Assessment Questions:

• Do you have a strong passion for the outdoor sports industry?
• Are you adept with digital marketing tools and strategies?
• Can you thrive in a fast-growing and evolving brand environment?

ASSUMPTION: Employees likely thrive when team values share an alignment between professional ambitions and personal passions for outdoor sports.

⚠️ Potential Challenges

• Navigating evolving industry trends and technologies.
• Maintaining a balance between creative innovation and rigorous performance targets.
• Working in a high-energy and fast-paced growth environment.
• Adapting strategies within an operational framework supporting sustainability.

ASSUMPTION: Candidates should anticipate dynamic challenges with significant room for creative problem-solving.

📈 Similar Roles Comparison

• More dynamic and growth-oriented than traditional advertising roles.
• Greater emphasis on ecologically responsible marketing.
• Focused heavily on both innovation in digital engagement and sustainable practices.

ASSUMPTION: This role stands apart for its marriage of cutting-edge marketing technology with commitment to environmental consciousness.

📝 Sample Projects

• Launch high-impact A/B tested campaigns on Meta platforms.
• Optimize Google Ad catalogues to improve ROI efficiently.
• Develop creative briefs pushing new boundaries in outdoor apparel marketing.

ASSUMPTION: Projects prioritize data-driven strategies with creative autonomy, aligned with Mons Royale’s cutting-edge brand image.

❓ Key Questions to Ask During Interview

• How does Mons Royale integrate sustainability into its marketing strategies?
• What does success look like for this role in its first 6 months?
• How does the company handle creative freedom and data-driven decision-making?
• What opportunities are there for growth within the company?
• Can you describe the team integration with global offices?

ASSUMPTION: These questions aim to assess company culture, role expectations, and career development potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page.
• Be prepared with examples of past campaign successes.
• Ensure your resume highlights digital marketing accomplishments.
• Consider the synergy between your values and company aspirations.
• Monitor your email for follow-up communications from the recruitment team.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.