Digital Advertising Specialist (Search Engine Marketing)

📌 Core Information

🔹 Job Title: Digital Advertising Specialist (Search Engine Marketing)

🔹 Company: Article

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Fixed Term - Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day operations of Google Shopping and Google Search ads
• Exploring new Direct Response channels to drive revenue and customer acquisition
• Collaborating cross-functionally with vendors and the digital marketing team
• Analyzing campaign performance and providing data-driven recommendations

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data analysis and optimization.

📋 Key Responsibilities

✅ Consistently improve Paid Search program by measuring success through metrics like CTR, CPC, CPA, ROAS, and other conversion-driven indicators

✅ Provide campaign reports and analyses to senior leaders and stakeholders, highlighting successes and recommending future enhancements

✅ Review trends and auction insights, and work towards data-driven recommendations based on current search demand and business performance

✅ Collaborate with Google and other external vendors to discover new opportunities for deploying, executing, and enhancing campaign strategies

✅ Work collaboratively with analytics, technology, creative, brand, and e-commerce teams to ensure all aspects of the program are well-coordinated and in sync

✅ Document best practices and develop Standard Operating Procedures (SOPs)

✅ Utilize G Suite and Slack for work and communication, with a choice of Mac or PC device

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital advertising specific to Google Ads, managing a seven-figure yearly digital advertising budget

Required Skills:

• Expertise in Google Ads (Shopping, Performance Max, and Search), preferably for eCommerce businesses
• Experience with Shopping Feeds, Google Merchant Center & Feed Management Tools
• Strong analytical and problem-solving skills, with proficiency in Google Sheets, GA4, Looker Studio, and Tableau
• Proficiency in A/B testing and other experimentation methodologies
• Proficient with G-suite / Microsoft Office Suite or related software
• Strong desire to learn, a natural curiosity, and an obsession with growth performance
• Legally able to work in Canada and complete a criminal background check

Preferred Skills:

• Familiarity with Marketing Mix Modelling (MMM) and Incremental Lift testing
• Experience with marketing automation deployment and maintenance

ASSUMPTION: Candidates with experience in eCommerce and a strong understanding of Google Ads will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $82,000 - $94,300 / year

Benefits:

• 15 days of vacation
• 6 well-being (sick) days
• 1 Inclusion and Diversity Day
• Hybrid work: 3 days a week in the office
• Work remotely (anywhere in the world) for up to 3 weeks
• Excellent extended health and dental benefits packages
• $1000 health/lifestyle spending account for total physical and mental well-being
• TELUS Health App (Mental Health Assistance/Counseling and Virtual Medical Appointments)
• Office amenities: open accessible layout, collaboration spaces, private meeting rooms, standup desks, snacks, fitness equipment, showers, towel service, pickleball, badminton, table tennis, dog-friendly office
• Getting there: free street parking, indoor secure bike storage, showers, 20-minute walk to Skytrain stations
• 45% discount on Article's entire product range (15% for friends and family)

Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is competitive for the role and location, with a comprehensive benefits package that prioritizes work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Furniture and Home Furnishings Manufacturing

Company Size: 501-1,000 employees

Founded: 2011

Company Description:

• Article is a Vancouver-based furniture company redefining the industry with a focus on modern, high-quality designs at affordable prices
• The company operates through The Article Way and The Article How, emphasizing customer obsession, questioning assumptions, ownership mindset, and winning together
• Article has offices in Vancouver, Ho Chi Minh City, and distribution centers across North America

Company Specialties:

• Ecommerce
• Furniture
• Living Room Furniture
• Dining Room Furniture
• Mid-century modern furniture
• Modern Furniture
• Bedroom Furniture
• Direct to Consumer

Company Website: http://article.com/careers

ASSUMPTION: Article is a well-established company in the furniture industry, known for its innovative approach to design and customer experience.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports to the Digital Advertising Manager

Work Arrangement: Hybrid (3 days in office, with the option to work remotely for up to 3 weeks per year)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunities to work on new projects and channels as the company grows
• Chance to learn from and collaborate with experienced team members

ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with opportunities for growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in office)

Office Location(s): 1010 Raymur Avenue, Vancouver, British Columbia V6A 3T2, CA

Geographic Context:

• Vancouver is a multicultural city with a mild oceanic climate, known for its natural beauty and outdoor activities
• The office is located in an industrial area with easy access to public transportation and amenities
• The company offers a hybrid work arrangement, allowing for flexibility and work-life balance

Work Schedule: 40 hours per week, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good balance between work and personal life, while the office location offers easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone interviews will start on June 4th
• Video interviews will begin the week of June 16th with the Manager
• Final interviews will follow afterwards in person at the company's headquarters

Key Assessment Areas:

• Technical skills in digital advertising and Google Ads
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Article's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with Google Ads and provide examples of successful campaigns you've managed
• Demonstrate your understanding of Article's business and values during the interview

ATS Keywords: Digital Advertising, Google Ads, Google Shopping, Performance Max, Search, Ecommerce, Analytical Skills, Problem-solving, Data Analysis, A/B Testing, Marketing Mix Modelling, Incremental Lift Testing, G-suite, Microsoft Office, Campaign Management, Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, analytical abilities, and cultural fit with Article's values.

🛠️ Tools & Technologies

• Google Ads (Shopping, Performance Max, and Search)
• Google Merchant Center & Feed Management Tools
• Google Sheets, GA4, Looker Studio, and Tableau
• G-suite / Microsoft Office Suite or related software
• Slack for collaboration and communication

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession
• Question Assumptions, Dive Deep
• Ownership Mindset
• Win Together

Work Style:

• Collaborative and cross-functional, working with various teams to drive revenue and customer acquisition
• Data-driven and analytical, with a focus on continuous improvement and optimization
• Autonomous and proactive, with a strong ownership mindset

Self-Assessment Questions:

• Do you have a strong desire to learn and a natural curiosity about growth performance?
• Are you comfortable working in a hybrid environment and collaborating with remote team members?
• Do you align with Article's values and work style, and how can you contribute to the team's success?

ASSUMPTION: Candidates who demonstrate a strong fit with Article's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large advertising budget requires strong financial acumen and a focus on maximizing ROAS
• Working with multiple stakeholders and teams may require strong communication and collaboration skills
• The hybrid work arrangement may present challenges in coordinating with remote team members
• Keeping up with industry trends and best practices in digital advertising may require continuous learning and adaptation

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on Google Ads and eCommerce, with a strong emphasis on data analysis and optimization
• Compared to other digital advertising roles, this position offers a mix of strategic and tactical responsibilities, with opportunities for growth and development
• Career paths in digital advertising can vary, with opportunities to specialize in specific channels or move into management roles

ASSUMPTION: Candidates should consider their long-term career goals and how this role can support their growth and development in digital advertising.

📝 Sample Projects

• Developing and executing a Google Ads campaign to drive revenue and customer acquisition for a specific product line
• Analyzing campaign performance data to identify trends and optimize ad spend allocation across channels
• Collaborating with the creative team to develop ad creative that resonates with target audiences and drives conversions

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Article support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Article measure the success of its digital advertising campaigns, and what are the key KPIs to focus on?
• What are the biggest challenges facing the digital advertising team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for phone, video, and in-person interviews by researching Article's business, values, and culture
• Follow up with the hiring manager after your interview to express your interest in the role
• If selected, be prepared to provide references and complete a criminal background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.