📌 Core Information
🔹 Job Title: Digital and Social Media Manager
🔹 Company: FirstRand Bank India
🔹 Location: Accra, Greater Accra, Ghana
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing professional relationships with third-party suppliers and business partners
- Designing and developing integrated digital marketing plans for portfolio growth
- Managing digital channel delivery and optimizing user experience
- Conducting competitor benchmarking and customer research for data-driven decision making
- Collaborating with colleagues to integrate deliverables and optimize marketing impact
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving profitable growth through effective digital marketing strategies.
📋 Key Responsibilities
✅ Develop and manage professional relationships with third-party suppliers and business partners
✅ Design and develop integrated digital marketing plans for portfolio growth
✅ Manage digital channel delivery, including landing pages and user experience optimization
✅ Conduct competitor benchmarking and customer research for data-driven decision making
✅ Collaborate with colleagues to integrate deliverables and optimize marketing impact
✅ Continuously report on key performance outcomes and optimize digital campaigns
✅ Plan and manage team performance, skills development, and employment equity
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Relevant degree in Marketing, Communications, or a related field
Experience: At least 5 years of experience in digital marketing, with a focus on social media management and campaign management
Required Skills:
- Proven experience in digital marketing, with a strong focus on social media management
- Excellent project management and organizational skills
- Strong analytical skills and data-driven mindset
- Excellent communication and stakeholder management skills
- Familiarity with digital marketing tools and platforms
Preferred Skills:
- Experience in the banking or financial services industry
- Fluency in local languages (e.g., Twi, Ga) in addition to English
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the candidate to understand the unique challenges and opportunities of the banking sector.
💰 Compensation & Benefits
Salary Range: GHS 35,000 - GHS 45,000 per annum (Based on industry standards for a mid-level marketing role in Accra)
Benefits:
- Opportunities to network and collaborate with industry professionals
- Challenging working environment with opportunities to innovate
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Accra. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FirstRand Bank India operates in the competitive banking sector, focusing on corporate banking, investment banking, and fixed-income products.
Company Size: FirstRand Bank India is a medium-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: FirstRand Bank India was founded in 2008 and is a fully-fledged branch of FirstRand Bank Limited South Africa.
Company Description:
- FirstRand Bank India is a licensed financial services provider in India and a fully-fledged branch of FirstRand Bank Limited South Africa.
- The bank offers banking services to its clients active in the Indo-African corridor and within India across corporate banking, investment banking, fixed income, currency and commodity products, and structured products.
- FirstRand Bank India is committed to staying curious and delivering products and services that make a difference to its clients.
Company Specialties:
- Corporate Banking
- Investment Banking
- Fixed Income Products
- Structured Products
Company Website: FirstRand India Home
ASSUMPTION: FirstRand Bank India is a well-established financial institution with a strong reputation in the market, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: The Digital and Social Media Manager will report directly to the Head of Marketing and Corporate Communications.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Potential career progression to a senior marketing role within the company
- Opportunities to work on high-impact projects and campaigns
- Chances to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): Floor 6, Accra Financial Centre, 37 Independence Avenue, Accra, GA184
Geographic Context:
- Accra is the capital and largest city of Ghana, with a vibrant and growing economy
- The office is located in a prime business district, offering easy access to public transportation and amenities
- The city is known for its rich cultural heritage, with numerous historical sites and cultural attractions
Work Schedule: Standard office hours, with flexibility for specific project requirements
ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Digital marketing expertise and experience
- Strategic thinking and planning skills
- Communication and stakeholder management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful digital marketing campaigns you've managed or contributed to
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Digital Marketing, Social Media Management, Campaign Management, Customer Research, Competitor Benchmarking, Performance Optimization, Relationship Management, Market Analysis, Content Creation, User Experience Optimization, Data Analysis, Team Management, Collaboration, Innovation, Strategic Planning, Governance
ASSUMPTION: The application process is competitive, and candidates should focus on demonstrating their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Stay Curious
- Make a Difference
- Do the Right Thing
Work Style:
- Collaborative and supportive team environment
- Focus on innovation and continuous learning
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment?
- Are you curious and eager to learn and grow in your role?
- Do you align with the company's values and mission?
ASSUMPTION: Cultural fit is crucial for success in this role, as the company values collaboration, innovation, and a strong work ethic.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Adapting to the unique challenges and opportunities of the banking sector
- Balancing strategic planning with hands-on execution
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that the right candidate will be able to overcome.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager position in other industries, but may have unique challenges and opportunities specific to the banking sector
- Industry-specific context: The banking sector is highly competitive and regulated, requiring a strong understanding of compliance and risk management
- Career path comparison: This role can lead to senior marketing positions within the company or related industries
ASSUMPTION: While this role shares similarities with other digital marketing positions, the unique challenges and opportunities of the banking sector make it a distinct role with its own set of requirements and expectations.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Conducting competitor benchmarking and market research to inform digital marketing strategy
- Managing relationships with third-party suppliers and business partners to deliver high-quality digital marketing services
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all projects the candidate may work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company ensure a positive work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
